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Madison Asset Management: investment adviser
Madison Asset Management, LLC, doing business as Madison Asset Management, is an investment adviser registered with the SEC (file 801-62992, CRD 130874). What it reports on Form ADV: assets and clients, fees, owners, disciplinary history and its client brochure. From the SEC's Investment Adviser Public Disclosure site; read Oct 21, 2026.
- Assets managed
- $4.9B
- Discretionary
- 100%
- Accounts
- 36
- Employees
- 92
- In advisory roles
- 44
- Disclosures
- 0
Company page · SEC adviser record · Full Form ADV (PDF)
The firm reports no custody of client cash or securities.
Form ADV Part 1A, Item 5, as filed on the SEC Investment Adviser Public Disclosure site; read Oct 21, 2026.
Clients and fees
Whom the firm advises and how it is paid, from Items 5.D, 5.E and 5.G.
| Client type | Clients | Assets | Share |
|---|---|---|---|
| Banks and thrifts | 3 | $6.5M | 0.1% |
| Registered funds | 31 | $4.8B | 99.6% |
| Pension and profit-sharing plans | 2 | $13.9M | 0.3% |
How it is paid
- A percentage of assets under your management
- Fixed fees (other than subscription fees)
Services
- Portfolio management for individuals and/or small businesses
- Portfolio management for investment companies (as well as "business development companies" that have made an election pursuant to section 54 of the Investment Company Act of 1940)
- Portfolio management for businesses (other than small businesses) or institutional clients (other than registered investment companies and other pooled investment vehicles)
Who owns it
Schedule A lists direct owners of 5% or more (and officers who own a stake); Schedule B lists the owners of those owners.
Direct owners (Schedule A)
| Owner | Type | Role | Stake | Since | Control | Public company |
|---|---|---|---|---|---|---|
| Madison Investment Holdings, | Company (U.S.) | 100% owner of voting class of | E 75% or more | Nov 2003 | Yes |
Form ADV reports ownership in bands, not exact stakes: A means 5% to 10%, B 10% to 25%, C 25% to 50%, D 50% to 75%, E 75% or more. F marks a general partner, trustee or managing member, a role that controls the firm without a percentage. Owners of less than 5% are not listed.
Form ADV Schedules A and B, via the SEC Investment Adviser Public Disclosure site.
Disciplinary history
The firm answered No to every disciplinary question on Form ADV (Item 11).
The brochure
No brochure text was read for this firm.
Other brochures on file
- Mam Disclosure Brochure With SMC, Mar 20, 2026
Form ADV Part 2A, via the SEC Investment Adviser Public Disclosure site.