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Raymond James (USA) Ltd: investment adviser

Raymond James (USA) Ltd is an investment adviser registered with the SEC (file 801-72137, CRD 25853). What it reports on Form ADV: assets and clients, fees, owners, disciplinary history and its client brochure. From the SEC's Investment Adviser Public Disclosure site; read Oct 21, 2026.

Assets managed
$2.0B
Discretionary
25%
Accounts
4,869
Employees
175
In advisory roles
145
Disclosures
5

Company page · SEC adviser record · Full Form ADV (PDF)

The firm reports no custody of client cash or securities.

Form ADV Part 1A, Item 5, as filed on the SEC Investment Adviser Public Disclosure site; read Oct 21, 2026.

Clients and fees

Whom the firm advises and how it is paid, from Items 5.D, 5.E and 5.G.

Client typeClientsAssetsShare
Individuals4,501$1.1B52.9%
High net worth individuals349$877.7M44.1%
Pension and profit-sharing plans5$2.2M0.1%
Corporations9$58.0M2.9%

How it is paid

  • A percentage of assets under your management

Services

  • Financial planning services
  • Portfolio management for individuals and/or small businesses
  • Selection of other advisers (including private fund managers)
  • Publication of periodicals or newsletters

Who owns it

Schedule A lists direct owners of 5% or more (and officers who own a stake); Schedule B lists the owners of those owners.

Direct owners (Schedule A)

OwnerTypeRoleStakeSinceControlPublic company
Raymond James Ltd.Company (outside the U.S.)OwnerE 75% or moreApr 1998Yes

Indirect owners (Schedule B)

OwnerOwns a stake inTypeStakeControlPublic company
Raymond James Financial, Inc.Raymond JamesCompany (U.S.)E 75% or moreYesYes

Form ADV reports ownership in bands, not exact stakes: A means 5% to 10%, B 10% to 25%, C 25% to 50%, D 50% to 75%, E 75% or more. F marks a general partner, trustee or managing member, a role that controls the firm without a percentage. Owners of less than 5% are not listed.

Form ADV Schedules A and B, via the SEC Investment Adviser Public Disclosure site.

Disciplinary history

What the firm disclosed under Item 11 of Form ADV. A disclosure is the firm's own report: pending matters are allegations, not findings, and many settlements are made without admitting or denying them. Text is quoted from the filing, set in sentence case.

Item 11 questions answered Yes

These questions cover the firm and its advisory affiliates.

  • Has any other federal regulatory agency, any state regulatory agency, or any foreign financial regulatory authority: ever found you or any advisory affiliate to have been involved in a violation of investment-related regulations or statutes?
  • Has any other federal regulatory agency, any state regulatory agency, or any foreign financial regulatory authority: ever denied, suspended, or revoked your or any advisory affiliate's registration or license, or otherwise prevented you or any advisory affiliate, by order, from associating with an investment-related business or restricted your or any advisory affiliate's activity?
  • Has any self-regulatory organization or commodities exchange ever: found you or any advisory affiliate to have been involved in a violation of its rules (other than a violation designated as a "minor rule violation" under a plan approved by the SEC)?

Actions about the firm (2)

  1. May 9, 2006
    Regulatory Action: NASD (now FINRA) FinalSanctions: Censure · Fine: $50,000 · Begun Apr 12, 2006 · Resolved May 9, 2006 · Acceptance, Waiver & Consent(AWC) · Docket E112005000901

    SEC rule 17A-4 requires that brokerage firms maintain and preserve, for a period of not less than three years, electroic communications relating to the firm's business as a broker-dealer. In notice to members 01-80 amd 03-33, NASD communicated to members their recordkeeping and supervisory obligations with respect to electronic communications, including e-mial and instant messaging. From December 2003 through April 2005, Raymond james LTD. stored electronic communications on various computer servers. Electronic communications stored on certain of those servers, however, are no longer retrievable. As a result, the firm did not maintain and preserve all electronic communications as required by SEC rule 17A-4. This conduct constitues separate and distinct violations of SEC rule 17A-4 and NASD conduct rules 3110 and 2110.

    The firm was censured and fined $50000.00. Firm is awaiting payment arrangements or payment details form the NASD finance department. The firm signed the letter of acceptance, waiver and consent, on April 27TH, 2006 and accepted by NASD May 9TH, 2006. Payment for $50,000 US was submitted by cheque on May 12, 2006.

  2. May 9, 2006
    Regulatory Action: NASD (now FINRA) FinalSanctions: Censure · Fine: $50,000 · Begun Apr 12, 2006 · Resolved May 9, 2006 · Acceptance, Waiver & Consent(AWC) · Docket E112005000901

    SEC rule 17A-4 requires that brokerage firms maintain and preserve, for a period of not less than three years, electroic communications relating to the firm's business as a broker-dealer. In notice to members 01-80 amd 03-33, NASD communicated to members their recordkeeping and supervisory obligations with respect to electronic communications, including e-mial and instant messaging. From December 2003 through April 2005, Raymond james LTD. stored electronic communications on various computer servers. Electronic communications stored on certain of those servers, however, are no longer retrievable. As a result, the firm did not maintain and preserve all electronic communications as required by SEC rule 17A-4. This conduct constitues separate and distinct violations of SEC rule 17A-4 and NASD conduct rules 3110 and 2110.

    The firm was censured and fined $50000.00. Firm is awaiting payment arrangements or payment details form the NASD finance department. The firm signed the letter of acceptance, waiver and consent, on April 27TH, 2006 and accepted by NASD May 9TH, 2006. Payment for $50,000 US was submitted by cheque on May 12, 2006.

Actions about affiliates (3)

  1. Apr 10, 2023
    Regulatory Action: Canadian Investment Regulatory Organization (Formerly Investment Industry Regulatory Organization of Canada (IIROC). FinalAbout an affiliate: Danielak, Martin, Dominik; the full record is on the affiliate's own Form ADVSanctions: Civil and Administrative Penalt(ies) /Fine(s) · Fine: $21,000 · Begun May 16, 2023 · Resolved Apr 10, 2023 · Settled

    Between October 2019 and November 2019, the respondent entered orders for the shares of citation growth corp., that he ought reasonably to have known would create, or could reasonably be expected to create, a false or misleading appearance of trading activity or interest in the purchase or sale of the security, contrary to umir 2.2(2); and (b) between October 2019 and November 2019, the respondent failed to comply with his dealer member's policies and procedures by communicating with his client by way of text messages using unapproved third-party communication applications, contrary to investment dealer rule 1400

    2 month suspension $105 disgorgement

    In 2023, martin was found guilty by ciro's enforcement division of: a) entering orders for a security that he ought reasonably to have known would create, or could reasonably be expected to create, a false or misleading appearance of trading activity or interest in the purchase or sale of the security, contrary to Canadian securities regulations, and b) using off-channel communication (text messaging) to communicate with clients, contrary to the policies and procedures of the broker-dealer that he was registered with at the time. Both aforementioned offenses occurred in oct to nov 2019. As such, martin was sanctioned by ciro with a fine of cad $21,000 ($15,000+ usd), a two-month suspension from the Canadian marketplace, disgorgement of commissions and paying back costs.

  2. Apr 10, 2023
    Regulatory Action: Canadian Investment Regulatory Organization (Ciro), Formerly, Investment Industry Regulatory Organization of Canada (IIROC) FinalAbout an affiliate: Danielak, Martin, Dominik; the full record is on the affiliate's own Form ADVSanctions: Civil and Administrative Penalt(ies) /Fine(s) · Fine: $15,468 · Begun May 16, 2023 · Resolved Apr 10, 2023 · Settled

    Between October 2019 and November 2019, the respondent entered orders for the shares of citation growth corp., that he ought reasonably to have known would create, or could reasonably be expected to create, a false or misleading appearance of trading activity or interest in the purchase or sale of the security, contrary to umir 2.2(2); and (b) between October 2019 and November 2019, the respondent failed to comply with his dealer member's policies and procedures by communicating with his client by way of text messages using unapproved third-party communication applications, contrary to investment dealer rule 1400

    Two months

    In 2023, martin was found guilty by ciro's enforcement division of: a) entering orders for a security that he ought reasonably to have known would create, or could reasonably be expected to create, a false or misleading appearance of trading activity or interest in the purchase or sale of the security, contrary to Canadian securities regulations, and b) using off-channel communication (text messaging) to communicate with clients, contrary to the policies and procedures of the broker-dealer that he was registered with at the time. Both aforementioned offenses occurred in oct to nov 2019. As such, martin was sanctioned by ciro with a fine of cad $21,000 ($15,000+ usd), a two-month suspension from the Canadian marketplace, disgorgement of commissions and paying back costs.

  3. Jun 30, 2006
    Regulatory Action: Market Regulation Services Inc. (Canada) FinalAbout an affiliate: Raymond James Ltd.Sanctions: Other; Regulatory fines · Fine: $525,000 · Resolved Jun 30, 2006 · Settled · Docket NO 2006-006

    In the period February 2003 to February 2005, Raymond James LTD contravened RS inc universal market integrity rules ("UMIR") relating to client priority, failure to record client consentorder makingand audit trail on numerous occasions. In the period July 2003 to February 2005, Raymond James Ltd. failed to comply with its trading supervision obligations under UMIR 7.1 (1) and policy 7.1

    Fine of $400,000.00 payable by Raymond James LTD to market regulation services inc. ("RS") costs of $125,000.00 payable to RS total fine and costs $525,000.00 as indicated above

    The displinary notice has been settled and no further action taken as stated above. Total fine plus costs of $525,000.00 No information Filed

Form ADV Item 11 and its Disclosure Reporting Pages, via the SEC record. All adviser disciplinary records.

The brochure

Form ADV Part 2A: the plain-language document an adviser must give its clients. Each item is shown as filed; open an item to read all of it.

Rjlu Wrap ADV Part2A 2026, filed Dec 8, 2025. Brochure PDF. Items: 4 · 5 · 6 · 7 · 8 · 9 · 10 · 11 · 12 · 13 · 14 · 15 · 16 · 17 · 18

Item 4. Advisory business

Raymond James (USA) Ltd (“RJLU”) operates as an investment adviser registered with the Securities and Exchange Commission and as a full service broker-dealer registered with FINRA. Established in 1998, the firm is a wholly owned Canadian based subsidiary of Raymond James Ltd, which in turn is owned and operated by Raymond James Financial Inc. of St. Petersburg, Florida (Ticker symbol: RJF). RJLU may provide feebased portfolio management services to individuals, corporate entities, trusts, high net worth clients, charitable organizations, pension/profit sharing plans, and institutional clients. As a registered investment adviser, the firm serves to actively manage a wide variety of investment portfolios.

Read the rest of Item 4 (652 more words)

As part of the Raymond James family of companies, the firm maintains access to some of the industry’s finest resources which include brokerage, in depth market research services, an experienced management team, and a broad scope of service offerings. Generally, there are several fundamental differences between brokerage services and advisory services, which may vary depending on the characteristics of a particular service. Brokerage services primarily involve assisting the client with the purchase and sale of securities, with the provision of investment advice being only incidental to those services. Investment advisory services, on the other hand, primarily involve separately agreeing with the client to provide investment advice to meet comprehensive long-term financial goals. While providing advisory services, RJLU and its investment adviser representatives have a fiduciary duty to its advisory clients, must put the client’s interests ahead of its own, and must treat all of its advisory clients fairly and equitably. Asset management services (Ambassador) The firm provides asset management services on a discretionary and non-discretionary basis. As discussed in Item 16 of this wrap fee brochure, discretionary asset management means that the firm may act in the client’s interest by placing trades in the client’s account without first obtaining client approval for each transaction. The firm may not exercise discretion over a client’s assets without written authorization from the client. The Ambassador Account utilizes a wrap fee advisory account, offered and administered by Raymond James, in which the client is provided with ongoing investment advice and monitoring of securities holdings by their financial advisor. Raymond James acts as a participant as a sponsor and portfolio manager to the wrap fee program. The client’s financial advisor will supervise their account on a non-discretionary basis (or manage on a discretionary basis, provided certain qualifications are met), according to the client’s objectives. Ambassador offers clients the ability to pay an asset-based advisory wrap fee in lieu of a commission for each investment transaction within the account. Ambassador-Directed The firm’s asset management services may include asset allocation recommendations to clients. The firm provides advice on asset allocation, diversification, and long-term investments as the primary strategies for pursuing investment objectives. Asset allocation entails the diversification of investments across various asset classes. The firm typically refrains from making any recommendations towards the short-term holding of

investments. However, asset allocation and investment recommendations may cause the firm to recommend the sale of investments which have been held for less than one year in certain cases. In providing asset management services, RJLU will assist the client in completing suitability forms, including a client questionnaire, in order to determine the client’s investment objectives, needs, and risk tolerance. Based on information provided by the client, the firm will tailor its services to the individual needs of the client, using investment strategies discussed in Item 8 of this wrap fee brochure. In the management of client assets, the firm may invest, or recommend investment in, a wealth of investment products including, but not limited to, mutual funds, stocks, bonds, options, interests in limited partnerships and other investments. Clients may impose restrictions on investing in certain securities or types of securities. Third Party Platform - Envestnet RJLU may, when in the client’s interest, recommend that the client participate in the Private Wealth Management Program offered by Envestnet Asset Management, Inc. (“Envestnet”), a third party platform manager and investment adviser. Envestnet operates a technology platform on which the Private Wealth Management Program functions and renders investment advice, including recommending an appropriate asset allocation for the client and specific investment managers or investment products. In recommending the services of Envestnet, RJLU remains an investment adviser to the client and assists the client with program implementation, model and/or asset allocation selections, and provides continuous monitoring of the client’s account. The client grants RJLU and Envestnet discretion in this program. As of November 14, 2025, RJLU has approximately $2,300,000,000 in assets under management, of which $500,000,000 is discretionary.

Item 5. Fees and compensation

Raymond James (USA) Ltd. is compensated for the advisory services described in this wrap fee brochure. The fee will be charged quarterly in advance, based on the amount of the assets managed by the firm as of the opening of business on the last business day of each quarter. Fee schedules for the firm and account minimums can be found in this section. Clients may negotiate asset-based fee with their financial advisor, and such a decision is at the discretion of the financial advisor. Factors involved in this negotiation may include the nature and size of the overall client relationship with the financial advisor, the level and type of advisory or other financial services being or expected to be provided, and Raymond James’ or its affiliates’ policy with respect to discounts.

Read the rest of Item 5 (201 more words)

The client should understand that unless a lower rate has been negotiated, Raymond James will charge fees based upon the applicable standard fee schedule detailed below for each advisory account program. While the asset-based fees are negotiable, the standard fee schedule’s asset-level breakpoints and each applicable fee rate may not be modified in any way. An inherent conflict exists in how Raymond James handles billing variations from the applicable fee schedule as compensation adjustments can result in higher compensation to the financial advisor from one advisory program to another. Clients may pay us more or less than he/she might otherwise pay if the same services were purchased through another service provider. Clients may negotiate fees with different breakpoints and as a result, may pay a higher fee than as listed in the standard fee schedule detailed below (but not more than the program’s maximum fee) as a result of fluctuations

in the client assets under management and/or account performance. The client is generally assessed an allinclusive wrap fee, set forth as follows: STANDARD FEE SCHEDULE FOR AMBASSADOR PROGRAMS Asset Levels 0 - $500,000 $500,001 - $1,000,000 $1,000,001 - $3,000,000 $3,000,001 - $5,000,000 $5,000,001 +

Management Fee 2.25% 1.75% 1.50% 1.25% 1.00%

Item 6. Performance-based fees and side-by-side management

By choosing to pay a fee based on assets rather than transactions, clients should understand that the fee may be higher than a per transaction commission cost during periods of lower trading activity. Clients should also understand the annual fee charged in advisory accounts is in addition to the management fees and operating expenses charged by open-end, closed-end and exchange-traded funds. To the extent that clients intend to hold fund shares for an extended period of time, these internal fund expenses should be added to the annual advisory fee when evaluating the costs of a fee-based account. Additionally, certain mutual fund families impose short-term trading charges (typically 1% to 2% of the original amount invested), which are generally NOT waived for fee-based accounts.

Read the rest of Item 6 (480 more words)

Fees are prorated for such accounts beginning on any date other than a quarterly start date. All fees remain negotiable, but at the sole discretion of the firm. Per written agreement/authorization, management fees will be deducted by the firm from client accounts. Clients may incur additional fees or expenses in addition to the management fees charged by RJLU. Accounts with assets invested in mutual funds may incur expenses related to these investments, which may include marketing and distribution charges. Further, fees may be charged by the brokerage firm and/or custodian associated with the account for services provided to the account. Additional information about the brokerage and custodial services recommended by RJLU may be found under Item 12 of this wrap fee brochure. The firm’s investment adviser representatives may also be registered representatives of RJLU in its capacity as a FINRA member broker-dealer. As such, these individuals are entitled to receive compensation, generally in the form of commissions, for the sale of securities-related products, including mutual funds. Where one of the firm’s investment adviser representatives makes a recommendation to a client, or transacts for a client on a discretionary basis, that may result in receipt of commissions or other sales-related compensation. This practice could potentially present a conflict of interest and gives the representative an incentive to recommend investment products based on the compensation received, rather than on the client’s needs. Where available and appropriate, RJLU’s investment adviser representatives will transact in, or recommend investment in, loadwaived or no-load mutual funds to avoid this conflict of interest.

In certain cases, the firm may reduce the amount of advisory fees charged where the receipt of commissionbased compensation presents fair and equal payment for services rendered. This determination remains the sole decision of RJLU. In cases where portfolio assets pay a 12b-1 fee, the firm will have those fees credited to the client account in essences reducing net advisory fees charged. Where the receipt of this additional nonadvisory-related compensation presents a conflict of interest, RJLU monitors the business activities of its associated personnel to ensure that such persons refrain from favoring such incentive-based arrangements. RJLU maintains its fiduciary obligation to clients by conducting regular oversight of such activities and maintaining a policy of serving the clients best interests first. Clients are advised that the services provided by RJLU and its affiliates may be found elsewhere at a reduced rate, but at the exception of the professional services provided by the firm. A client agreement may be canceled at any time, by either party, for any reason upon receipt of written notice. Upon termination of any account, any prepaid, unearned fees will be promptly refunded, and any earned, unpaid fees will be due and payable. The client has the right to terminate an agreement without penalty within five business days after engagement. All agreements remain non-transferable unless otherwise consented-to in writing by the client.

Item 7. Types of clients

RJLU’s investment management services are rendered on an individual basis in consideration for a percentage of the assets under the firm’s management. Such services do not extend to the management of a pooled group of funds or the implementation of any incentive or performance-based fees. RJLU provides its asset management services exclusive of any private fund offerings.

Item 8. Methods of analysis, investment strategies and risk of loss

RJLU’s service offerings currently extend to individuals, including high net worth individuals, and trusts. RJLU may also service other types of clients, including pension/profit sharing plans, charitable organizations, corporate entities, and institutional clients. RJLU requires a minimum initial investment of $50,000. Client accounts may be aggregated to meet this minimum. RJLU may waive this minimum requirement at the discretion of the firm.

Item 9. Disciplinary information

RJLU provides advice on asset allocation, diversification, and long-term investments, and employs several methods of analysis using a wide variety of resources with respect to its investment management strategies. The methods of analysis may include the following:

Fundamental: Fundamental analysis is a general assessment based upon various factors including sale price, asset value, market structure, and history. RJLU will analyze the financial condition, capabilities of management, earnings, new products and services, as well as the company’s markets and position amongst its competitors in order to determine the recommendations made to clients. The primary risk

in using fundamental analysis is that while the overall health and position of a company may be good, market conditions may negatively impact the security.

Read the rest of Item 9 (358 more words)

Cyclical: Cyclical analysis is a time based assessment which incorporates past and present performance to determine future value. The primary risk of using cyclical analysis is that past performance cannot guarantee to future results.

Charting and Technical: Charting consists of preparing a technical analysis using diagrams to illustrate various patterns or progressions in market or account movement. Similar to charting, technical analysis employs the use of statistical models and quantitative methodologies to evaluate performance and value over a specified period of time. Technical analysis involves the analysis of past market data rather than specific company data in determining the recommendations made to clients, and may involve the use of charts to identify market patterns and trends which may be based on investor sentiment rather than the fundamentals of the company. The primary risk in using technical analysis is that spotting historical trends may not help to predict such trends in the future. Even if the trend will eventually reoccur, there is no guarantee that CFA will be able to accurately predict such a reoccurrence.

The firm’s evaluation of mutual funds includes an analysis of portfolio holdings, investment policies, management philosophy, historical performance, and the qualifications of advisers, sponsors and distributors. Historical performance of investments is analyzed over periods that include several market cycles to identify investments which have demonstrated consistent long-term performance. Clients must note that past performance is not a guarantee of future results. Affiliates of RJLU may utilize other methods of analysis in formulating recommendations and making investment decisions. As RJLU maintains an affiliate relationship with a variety of investment related entities, the firm makes use of information provided by such affiliates to better formulate its investment management strategies. Where value and growth remains a mainstay of the firm’s overall investment management strategy, investing in securities involves a certain amount of risk of loss that clients should be prepared to bear. Where short term trading methods are employed, the cost of more frequent trades can often incur more expense than that of a more conservative or long term purchase approach. Questions regarding these risks and/or increased costs should be directed to the firm and its representatives.

Item 10. Other financial industry activities and affiliations

As a dually registered broker-dealer and investment adviser, RJLU is obligated to provide clients with information regarding any legal or disciplinary events that a client may consider material in the evaluation of RJLU’s advisory services and the integrity of its management. RJLU is currently required to report the following disclosures: As broker-dealer, RJLU was subject to a 2006 NASD violation of SEC Rule 17A-4. This Rule requires brokerage firms to maintain electronic communications records for a period of three years or more. Without admitting or denying the Association’s findings, RJLU paid a monetary fine of $50,000 to settle the matter formally.

Read the rest of Item 10 (88 more words)

Also in 2006, Raymond James Ltd., RJLU’s parent company, settled with Market Regulation Services, Inc. (“RS”), its Canadian regulator, and agreed to pay a total monetary fine of $525,000 for contravention of RS’ universal market integrity rules relating to client priority, failure to record client consent order making, and audit trail on numerous occasions from February 2003 to February 2005 and for failing to comply with the firm’s trading supervision obligations from July 2003 to February 2005. Further information regarding these events may be found by visiting http://brokercheck.finra.org

Item 11. Code of ethics, participation in client transactions and personal trading

RJLU is a Canadian based wholly owned subsidiary of Raymond James Ltd. Raymond James Ltd. is owned and operated by Raymond James Financial, Inc., a publically held entity in the United States. RJLU remains under the control of its Canadian parent company, Raymond James Ltd, a Canadian broker-dealer. RJLU is also indirectly affiliated with a variety of other investment advisers, brokerage entities, and other financial institutions. However, the firm’s advisory and brokerage services remain the exclusive domain of RJLU and RJLU’s advisory activities are in no way conducted or provided through its parent company or any other affiliate of RJLU.

Item 12. Brokerage practices

As required by Rule 204A-1 of the Investment Advisers Act of 1940, RJLU has adopted a Code of Ethics that sets forth the basic policies of ethical conduct for all managers, officers, and employees of the firm. The Code of Ethics describes the firm's fiduciary duties and obligations to clients, and sets forth its practice of supervising the personal securities transactions of employees who maintain access to client information. The firm, and related persons of the firm, including but not limited to, RJLU’s investment adviser representatives, may invest in the same securities (or related securities, e.g., warrants, options or futures) that RJLU or any of its related persons recommend to clients.

Read the rest of Item 12 (301 more words)

Some of these investments may be placed at, or about the same time as, the placement of client securities transactions. This presents a conflict of interest, as the firm and its related persons may be incented to benefit from client transactions by placing their own interests ahead of those of the firm’s clients. RJLU requires that client transactions in Reportable Securities (as this term is defined in the Code of Ethics) be placed ahead of those of the firm or its related persons. Such transactions remain under strict supervision and subject to regular review by the firm’s compliance staff. The firm’s investment adviser representatives are also registered representatives of RJLU in its capacity as a broker-dealer. In their capacity as registered representatives, these personnel may sell securities and receive commissions for the sale of such securities. This creates an incentive for the representative, in his or her capacity as an investment adviser representative, to recommend securities products based on the compensation received rather than on the client’s needs. The representative may also be incented to trade heavily in client accounts. However, all trading is supervised to ensure that each client’s investment objectives and goals are being adhered to. Further, as stated in Item 5 above, in certain cases and at the discretion of the firm, RJLU may reduce the amount of advisory fees charged where the receipt of commission-based compensation presents fair and equal payment for services rendered. The firm conducts a regular review of all firm-client

communications and performs routine surveillance of its trading practices to ensure that clients receive the best possible service overall. The Code of Ethics is reviewed by the firm no less than annually for modifications and updates in keeping with the latest securities regulations. A copy of the Code remains available for review upon request.

Item 13. Review of accounts

Ambassador-Directed Asset Management Services All client accounts managed directly by RJLU are held with Pershing, LLC (“Pershing”), who also serves as clearing agent and custodian. RJLU requires that all transactions be directed through RJLU as broker-dealer. By directing transactions to a particular broker-dealer, the firm may be unable to achieve favorable execution of client transactions, and this may cost clients more money. Not all advisers require client transactions to be directed to a specific broker-dealer, and a conflict of interest exists when the adviser requires transactions to be directed to its affiliated broker-dealer, as the affiliate will benefit from the business directed to it. RJLU has a fiduciary duty to act in the best interest of the firm’s clients.

Read the rest of Item 13 (239 more words)

As further discussed below, RJLU periodically evaluates the execution received from the brokerdealer to ensure clients receive best execution. Best Execution The firm also maintains a fiduciary duty to seek the best execution pricing available for client transactions. While best execution is difficult to define and challenging to measure, there is some consensus that it does not solely mean the achievement of the best price on a given transaction. Rather, it appears to be a collective consideration of factors concerning the trade in question. Such factors include the security being traded, the price of the trade, the speed of the execution, apparent conditions in the market, and the specific needs of the client. RJLU’s primary objective when placing orders for the purchase and sale of securities for client accounts is to obtain the most favorable net results taking into account such factors as price, size of order, difficulty of execution, and broker skill. Based on these criteria, the firm may not necessarily pay the lowest commission or commission equivalent, as specific transactions can involve specialized services on the part of the broker. RJLU evaluates daily whether clients are receiving best execution to ensure the services provided by RJLU as broker-dealer remain competitive and are in the best interest of the firm’s clients. While RJLU’s services are priced at the most competitive rates available, clients are encouraged to weigh their options and review this and all other disclosure materials carefully.

Item 14. Client referrals and other compensation

Discretionary Accounts and Non-Discretionary accounts are monitored at least quarterly by the Compliance Unit, which remains responsible for monitoring the advisers, the advisers’ client accounts, and for oversight of the supervision process. Reviews include but are not limited to: suitability, concentration, and accounts managed on a discretionary basis and non-discretionary basis. Branch Managers also conduct trade reviews on a daily basis.

Read the rest of Item 14 (83 more words)

The custodian sends clients written statements on a monthly or quarterly basis depending on the level of activity within the account. Such statements reflect the account value, the holdings within, and the activity conducted over the previous period. Clients are encouraged to review their statements carefully and to contact the firm with any questions or concerns regarding same. Clients must also contact the firm immediately with any changes to their financial situation as such changes may impact the status of their investment account(s).

Item 15. Custody

RJLU may utilize the services of affiliated and/or unaffiliated firms as referral agents or solicitors to find and assist with finding new clients and/or business opportunities. In consideration for such services, the firm may compensate the solicitor with a negotiable percentage of the firm's management fee. In accordance with Rule 206(4)-3 of the Investment Advisers Act of 1940, any such arrangements will be in accordance with the terms of a written agreement between RJLU and the solicitor, and certain disclosures will be made to each referral client. When required, RJLU will also ensure proper delivery of disclosure documents and compliance with applicable registration requirements.

Item 16. Investment discretion

Other than the client authorized direct deductions of fees from accounts held by a Pershing, RJLU does not maintain or accept custody of client funds or securities. All accounts are held in the custody of Pershing, as qualified custodian. In its capacity as an unaffiliated third party service provider, Pershing serves to reconcile each client-based securities transaction and operates primarily as the firm’s custodian for such accounts. As stated previously, clients are encouraged to review their account statements carefully. Questions or concerns regarding same may be directed to the firm and its personnel.

Item 17. Voting client securities

Where authorized by the client in writing, RJLU maintains full discretionary authority over managed accounts. Clients acknowledge same within a written agreement which contains all applicable limitations to such authority. The firm’s discretionary management extends to the types and amounts of securities purchased or sold, the timing of same, and the overall decision making authority with respect to following the client-defined investment objectives and goals, including determination of the broker or dealer to be used and commission rates to be paid to a broker or dealer for a client’s transactions.

Item 18. Financial information

RJLU will not vote, nor advise clients how to vote, proxies for securities held in client accounts. The client maintains the authority and responsibility for the voting of these proxies. The firm and its clients agree to this by contract. Clients will receive their proxies or other solicitations directly from the transfer agent, qualified custodian, or broker-dealer where applicable. Clients may contact RJLU if they have questions about a particular solicitation.

Read the rest of Item 18 (73 more words)

Clients participating in the services of Envestnet or other third-party platform should be aware that the separate account managers providing services to the client under such platform may have the authority to vote proxies on the client’s behalf. Clients are encouraged to carefully review the disclosure brochures and written agreements of third party providers and contact with RJLU with any questions regarding a third party’s authority to vote proxies on the client’s behalf.

Form ADV Part 2A, via the SEC Investment Adviser Public Disclosure site.