1y return+23.0%S&P 500 +20.9%
3y return+62.0%S&P 500 +68.5%
These returns are for its stock picks as disclosed on Form 13F: last quarter's holdings, valued at this quarter's prices. They miss trades within each quarter, short positions, options, bonds, cash and fees, so they aren't the returns its clients got.
$100 invested in its stock picks
Since December 31, 2021: $146 against $157 in the S&P 500.2
Sterling Investment Counsel, LLCS&P 500 (SPY)
Top holdings
At the end of June 30, 2026. Change is in shares since the quarter before.2
| Stock | Value | Share of portfolio | Change |
|---|---|---|---|
| IVWIshares Tr | $39.6M | 9.3% | +1.7% |
| QQQMInvesco Exch Traded Fd Tr II | $37.2M | 8.8% | +1.6% |
| JEPIJ P Morgan Exchange Traded F | $31.1M | 7.3% | +3.5% |
| CGXUCapital Group Intl Focus Eqt | $30.3M | 7.1% | +2.6% |
| AAPLApple Inc | $17.1M | 4.0% | −2.4% |
| IJHIshares Tr | $15.6M | 3.7% | +1.8% |
| JTNYJ P Morgan Exchange Traded F | $12.7M | 3.0% | New |
| GOOGLAlphabet Inc | $11.5M | 2.7% | |
| IJRIshares Tr | $10.3M | 2.4% | +1.4% |
| FTECFidelity Covington Trust | $10.1M | 2.4% | +2.8% |
| NVDANvidia Corporation | $9.6M | 2.3% | +4.6% |
| EMXCIshares Inc | $9.6M | 2.3% | |
| IVVIshares Tr | $8.7M | 2.0% | |
| AMZNAmazon Com Inc | $7.3M | 1.7% | +1.8% |
| MSFTMicrosoft Corp | $6.7M | 1.6% | +3.2% |
| BRK/BBerkshire Hathaway Inc Del | $5.5M | 1.3% | |
| JPMJpmorgan Chase & Co | $4.8M | 1.1% | −2.6% |
| PANWPalo Alto Networks Inc | $4.5M | 1.1% | +4.4% |
| METAMeta Platforms Inc | $4.4M | 1.0% | +8.0% |
| WMTWalmart Inc | $4.0M | 0.9% | |
| VVisa Inc | $3.9M | 0.9% | |
| GEVGe Vernova Inc | $3.6M | 0.8% | |
| KOCoca Cola Co | $3.2M | 0.8% | +1.4% |
| SPYState Str Spdr S&p 500 Etf T | $3.0M | 0.7% | |
| LLYEli Lilly & Co | $2.8M | 0.7% |
Best picks still held
How each current holding has done since the quarter it first appeared in its filings (up to six years back).
| Stock | Held since | Return since | Now worth |
|---|---|---|---|
| NVDANvidia Corporation | December 31, 2021 | +580.3% | $9.6M |
| PANWPalo Alto Networks Inc | June 30, 2022 | +314.3% | $4.5M |
| APHAmphenol Corp | March 31, 2025 | +168.8% | $2.1M |
| Eaton Corp PLCCUSIP G29183103 | March 31, 2023 | +148.7% | $2.2M |
| GOOGLAlphabet Inc | December 31, 2021 | +146.7% | $11.5M |
| GOOGAlphabet Inc | December 31, 2021 | +144.2% | $2.7M |
| WMTWalmart Inc | December 31, 2021 | +134.8% | $4.0M |
| ADIAnalog Devices Inc | September 30, 2023 | +126.8% | $2.1M |
| GEVGe Vernova Inc | June 30, 2025 | +122.0% | $3.6M |
| AVGOBroadcom Inc | September 30, 2024 | +119.0% | $2.6M |
Sold off last quarter
- BCFNBaron Etf Tr was $727K
- IWDIshares Tr was $272K
- MOATVaneck Etf Trust was $258K
- AWKAmerican Wtr Wks Co Inc New was $252K
- VEUVanguard Intl Equity Index F was $232K
- WEAVWeave Communications Inc was $221K
- NOCNorthrop Grumman Corp was $214K
- Lithium Argentina AgCUSIP H5012F103 was $188K
- WULFTerawulf Inc was $153K
- LACLithium Amers Corp New was $113K
Quarter by quarter
| Quarter | Its picks | S&P 500 |
|---|---|---|
| June 30, 2026 | +15.0% | +14.8% |
| March 31, 2026 | −3.3% | −4.6% |
| December 31, 2025 | +2.3% | +2.4% |
| September 30, 2025 | +8.0% | +7.8% |
| June 30, 2025 | +9.2% | +10.5% |
| March 31, 2025 | −4.4% | −4.6% |
| December 31, 2024 | +1.4% | +2.1% |
| September 30, 2024 | +5.4% | +5.4% |
| June 30, 2024 | +3.2% | +4.0% |
| March 31, 2024 | +7.8% | +10.0% |
| December 31, 2023 | +10.5% | +11.2% |
| September 30, 2023 | −4.1% | −3.6% |
| June 30, 2023 | +7.1% | +8.3% |
| March 31, 2023 | +7.6% | +7.0% |
| December 31, 2022 | +5.4% | +7.1% |
| September 30, 2022 | −5.3% | −5.3% |
| June 30, 2022 | −17.2% | −16.5% |
| March 31, 2022 | −5.7% | −4.9% |
Sources
Every number on this page points here. Each one links to the public record.
- 1SEC EDGAR: Sterling Investment Counsel, LLC Form 13F filingshttps://www.sec.gov/cgi-bin/browse-edgar?action=getcompany&CIK=1925853&type=13F-HR&dateb=&owner=include&count=40CIK 1925853
- 2SEC: 13F for the quarter ended June 30, 2026https://www.sec.gov/Archives/edgar/data/1925853/000208585326000775/Filed July 20, 2026 · accession 0002085853-26-000775