The story
The first Konzum store was opened in Zagreb in 1957, which was first self-service retail store in Zagreb. Unikonzum was established in 1970 by joining four retail chain stores: Črnomerec, Konzum, Moslavka and Slavonia. Konzum's business has been steadily growing and greatly expanded after Croatia broke off from former Yugoslavia in the early 1990s. Since then it has expanded into Croatia's biggest supermarket chain. It joined the Agrokor group in 1994.
In 1995 the name Unikonzum was changed back to Konzum and restructured its operations according to the project by the consultant and introduced their EPoS application.
In 2002 Konzum completed the acquisition of Alastor, the third largest food retailer in Croatia. In the same year Konzum started its loyalty card program and first retail online shop in Croatia.
The expansion continued in 2003 with the opening of 70 new branches and an increase in the number of employees from 5,000 to 7,000. Since 2005 there are Konzum sales outlets in all parts of Croatia. In 2006, the company opened its largest branch to date, called Super Konzum Tower Centar in Rijeka. Another nine Super Konzum stores followed in 2009, after 67 new Konzum stores were opened in 2007. From 2011, Konzum built another logistics and distribution center in Dugopolje with an area of 85,000 m2, which it says is the largest in the region.
Konzum Benz, a chain of petrol stations was opened in 2012 and in the same year Konzum launched their own mobile application. In 2019 Konzum operations and assets were moved to a new company, Konzum plus d.o.o., owned by Fortenova Group, eliminating ties between Konzum and Agrokor group. In 2021 Konzum was the first retail chain in Croatia to implement cryptocurrency payment (through Electrocoin, Croatian crypto payment processor) on their webshop and in physical stores.
From Wikipedia’s article on Konzum, shared under CC BY-SA 4.0.4