Private company
Idea
Logo: Идеа , vectorisation by Vhorvat, Public domain, via Wikimedia Commons3
Serbian supermarket chain
Idea (Serbian Cyrillic: Идеа) is a retail chain in Serbia, part of Alta Retail. Through a small and super format, IDEA is intended for everyday shopping.2 It is part of Agrokor.1 Wikipedia text CC BY-SA 4.0
Last updated Oct 21, 2026.
Overview
- Industryretail1
- HeadquartersBelgrade1
- Websitewww.idea.rs
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Idea (Serbian Cyrillic: Идеа) is a retail chain in Serbia, part of Alta Retail. Through a small and super format, IDEA is intended for everyday shopping.2
Corporate structure
Idea is part of a group headed by Agrokor. 18 entities, 4 countries on record. Switch between the flow chart and the network, and select any entity to see its details.
- Agrokor Zagreb
- Idea 100% · Belgrade
- Roda (megamarkets) Subsidiary
- IDEA organic Subsidiary · Serbia
- IDEA Super Subsidiary
- PIK Vrbovec Subsidiary · 99.99% · Vrbovec
- Dijamant Subsidiary · 96.15% · Zrenjanin
- Mercator Subsidiary · 88% · Ljubljana, Slovenia
- AGRANA Fruit Emba, proizvodnja hrane, d.o.o. Subsidiary · 100% · Logatec, Slovenia
- Agrolaguna Subsidiary · 85.22% · Poreč
- Konzum Subsidiary · 81% · Zagreb
- Jamnica Subsidiary · 80% · Zagreb, Croatia
- Sarajevski kiseljak Subsidiary · Bosnia and Herzegovina
- Ledo Subsidiary · 79% · Zagreb
- Belje Subsidiary · 67.92% · Darda, Croatia
- Tisak Subsidiary · 67.35% · Zagreb, Croatia
- Frikom Subsidiary · Belgrade
- Mercator Serbia Subsidiary · Novi Sad
- Cibona Tower Owned · Zagreb, Croatia
- Idea 100% · Belgrade
Built from parent and subsidiary links from GLEIF, the Global Legal Entity Identifier Foundation (CC0); subsidiaries, stakes and holdings from Wikidata (CC0); major holders from Schedules 13D and 13G. Each entity in the chart links to its source.
Subsidiaries and ownership
Parent company
Subsidiaries
- IDEA Super
- IDEA organic
- Roda (megamarkets)
From Wikidata.1
Timeline
- 1992Founded Founded1
Links
- Websitewww.idea.co.me1
- Websitewww.idea.rs1
- Facebookwww.facebook.com/IDEASrbija1
- Instagramwww.instagram.com/ideasrbija1
- LinkedInwww.linkedin.com/company/idea-d.o.o.1
- WikipediaIdea (supermarkets)
- WikidataQ23461622
Sources
The numbers on this page point here. Each one links to the record it came from.
- 1WikidataIdea on Wikidata
- 2WikipediaIdea on Wikipedia
- 3Wikimedia CommonsIdea logo by Идеа , vectorisation by Vhorvat, Public domain
- 4Wikimedia CommonsIdea photo by unknown, Public domain