Private company

Roda (megamarkets)

Logo: Roda, Public domain, via Wikimedia Commons3

Roda (megamarkets) is a retail chain in Serbia founded in 1994.1 It is part of Idea.1

Roda je srpski maloprodajni lanac. Prvi market otvoren je 1994. u Kuli. Razvojem mreže megamarketa najpre u Vojvodini, a potom i u celoj Srbiji, Roda se pozicionirala kao prodavnica velikih kupovina.2 From the Serbian Wikipedia, CC BY-SA 4.0

Last updated Oct 21, 2026.

Overview

1994Founded1
Roda MEGA Novi Beograd
Photo: Markmaja, CC BY-SA 4.0, via Wikimedia Commons4

Corporate structure

Roda (megamarkets) is part of a group headed by Agrokor. 18 entities, 4 countries on record. Switch between the flow chart and the network, and select any entity to see its details.

  • Agrokor Zagreb
    • Idea 100% · Belgrade
      • Roda (megamarkets)
      • IDEA organic Subsidiary · Serbia
      • IDEA Super Subsidiary
    • PIK Vrbovec Subsidiary · 99.99% · Vrbovec
    • Dijamant Subsidiary · 96.15% · Zrenjanin
    • Mercator Subsidiary · 88% · Ljubljana, Slovenia
      • AGRANA Fruit Emba, proizvodnja hrane, d.o.o. Subsidiary · 100% · Logatec, Slovenia
    • Agrolaguna Subsidiary · 85.22% · Poreč
    • Konzum Subsidiary · 81% · Zagreb
    • Jamnica Subsidiary · 80% · Zagreb, Croatia
      • Sarajevski kiseljak Subsidiary · Bosnia and Herzegovina
    • Ledo Subsidiary · 79% · Zagreb
    • Belje Subsidiary · 67.92% · Darda, Croatia
    • Tisak Subsidiary · 67.35% · Zagreb, Croatia
    • Frikom Subsidiary · Belgrade
    • Mercator Serbia Subsidiary · Novi Sad
    • Cibona Tower Owned · Zagreb, Croatia

Built from parent and subsidiary links from GLEIF, the Global Legal Entity Identifier Foundation (CC0); subsidiaries, stakes and holdings from Wikidata (CC0); major holders from Schedules 13D and 13G. Each entity in the chart links to its source.

Subsidiaries and ownership

Parent company

From Wikidata.1

Timeline

  1. 1994Founded Founded1

Sources

The numbers on this page point here. Each one links to the record it came from.

  1. 1
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