As of 2025, Hyundai Motor Company is Kia’s largest shareholder, holding 137,318,251 common shares, or 35.17% of the company. Hyundai Motor Company and related parties together hold 36.99%, while the National Pension Service is disclosed as a major shareholder with a 7.25% stake.
Kia Motors America (KMA), now known as Kia America, Inc., was incorporated in California on October 21, 1992, and became the American sales, marketing, and distribution arm of Kia Corporation. Kia America is based in Irvine, California, and currently offers a complete line of vehicles through more than 755 dealers throughout the United States. The first two models that were introduced to the U.S. market in 1993 were KIA Sephia and Kia Sportage 4x4. In the United States, sales began in late 1993 for the 1994 model year, at four dealerships in Portland, Oregon.
As a brand, KMA has continued to improve over the years as well; in 2013, Kia Motors America recorded its 18th consecutive year of increased U.S. market share, and for the past five consecutive years (2015–2019) it has been recognized by J.D. Power as the highest ranked mass market brand in initial quality.
In November 2009, Kia started production at the first U.S. Kia Motors plant, Kia Motors Manufacturing Georgia, in West Point. Though the Kia Sorento crossover vehicle was the only model to be assembled there at first, the facility has since expanded its production lines to include the Kia Optima mid-size sedan, now sold as the K5, in 2011 and the Kia Telluride crossover SUV in January 2019. As of September 2019, the location has successfully built over 3 million units of these three models altogether, and shortly after celebrated another milestone by reaching its 10th year of production in November 2019. Currently, the facility has a production capacity of 340,000 vehicles per year (largely dedicated to the Telluride and Sorento crossover SUVs) and is responsible for distributing them to hundreds of dealerships in the U.S. and Canada, as well as fulfilling shipments across North America and even overseas. In 2025, Kia America posted total sales of 852,155 units, its highest annual total and the first time it surpassed 800,000 units, up 7% from 2024 and marking a third consecutive annual sales record.
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Kia Canada
Kia Canada was formed in 1999 as a subsidiary of Kia Motors Corporation serving the Canadian market. It is headquartered in Mississauga, Ontario, where it employs approximately 180 people. Kia Canada is best known for its mid-market lineup of sport utility vehicles and crossovers, which are midway in size between SUVs and ordinary sedans, and increasingly for its electric vehicles and plug-in hybrids. In 2021, Kia Canada introduced a new logo and slogan, "Movement that inspires". In 2025, Kia Canada set an annual sales record with 94,622 vehicles sold, up 9.2% from 2024.
Kia Central & South America Corp.
Kia Central & South America Corp. is an incorporated division of Kia Corporation in charge of sales and marketing in 43 countries across Central and South America (including Brazil), and the Caribbean. The regional headquarters is located in Miami, Florida (US).
Kia Europe
Kia Europe is the European sales and marketing division of Kia Corporation. It has been selling cars in Europe since the first half of 1991.
Kia Motors Europe is formally founded in 1995, in Neu Wulmstorf (near Hamburg). In 1997, Kia moves its European headquarters from Neu Wulmstorf to Bremen, and due to logistical reasons since around 2005, Kia moved its European headquarters to Eschborn (near Frankfurt).
In 2007, KME moved from its previous location at Hauptstrasse 185, Eschborn (near Frankfurt), to a new purpose-built facility adjacent to the Messe, in Frankfurt city centre.
When Kia launched in Europe during 1991, it initially sold only the Pride supermini – a rebadged version of the late 1980s Mazda 121. It initially proved popular with buyers. By the end of 1991, Kia had sold nearly 1,800 Prides in the United Kingdom. The first full year, 1992, saw that figure double, and, in 1993, it increased again to nearly 5,500 units. However, sales fell towards the end of the decade, and the end of production was finally announced in May 2000, with its successor – the Rio – not going on sale for another year.
From 1995 to 1999, Kia produced left- and right-hand drive versions of the first generation Sportage SUV at the Karmann factory in Osnabrück, Germany. These have been popular across Europe, but, since 2002, Kia has gained more sales in this market thanks to the launch of the larger Sorento. From 1999 until production of the model ceased in 2003, all Sportage production reverted to South Korea.
The European range also expanded in the spring of 1994 when Kia began importing the larger Mentor, a range of medium-sized hatchbacks and sedans which were marketed as inexpensive and well-equipped alternatives to the likes of the Ford Escort and the Vauxhall/Opel Astra.
A facelift in 1999 saw the Mentor name retained for the saloon (sedan), but the hatchback was renamed Shuma. These models remained on sale until 2004, when the newer Cerato was launched and gave Kia one of its first serious competitors against mainstream brands. The Clarus saloon and Sedona MPV were also launched onto the UK market during 1999, helping Kia begin its rise in popularity.
Despite Kia's range increasing from one car as late as 1993, to three cars by the end of 1995, British sales actually decreased in that period, from nearly 5,500 in 1993 to less than 4,000 the following year. In 1998, Kia's future in Britain was thrown into serious doubt when it sold less than 3,000 of its whole range – the worst in any full year on the British market. Kia did not enter Europe's large family car market until the launch of its Clarus four-door sedan in 1999 – a year behind schedule due to the financial difficulties that Kia was facing before it was taken over by Hyundai. This car was similar in size to the Ford Mondeo and the Opel/Vauxhall Vectra, but, on its launch, was actually less expensive to buy than the smaller Focus and the Astra. It had a spacious interior, large boot, competitive asking price, and high equipment levels, but it had little more appeal to sway buyers away from established European brands like Ford, Vauxhall/Opel and Peugeot.
Its successor, the Magentis, launched in 2001, was still nowhere near as popular as Kia might have hoped it would be, although with a sub-£14,000 asking price it offered the cheapest V6-engined car in the UK, by which time it was rare enough for a six-cylinder car to be priced at less than £20,000.
Kia entered the MPV market in 1999 with the Sedona. On its launch, it was the lowest-priced, full-size people carrier on sale in the United Kingdom. With the range expanded by 1999, sales for that year reached almost 6,400 – more than double the previous year's total. That annual sales figure had almost been matched in 2000 by the end of May, reflecting Kia's growing popularity with British buyers. By 2009, Kia was firmly established as a popular brand in Britain, when sales broke the 50,000 barrier for the first time and the brand now had a share of more than 2% in the new car market. The Picanto was the most popular single model with nearly 17,000 sales.
Kia's manufacturing plant near Žilina, in Teplička nad Váhom, was the company's first vehicle production facility in Europe. Construction began in October 2004 and was completed in December 2005, with vehicle production starting in December 2006. As of August 2025, Kia AutoLand Slovakia employed around 3,700 people and operated more than 600 robots. The plant had an annual production capacity of 350,000 vehicles and 540,000 engines and had produced more than five million vehicles since opening, exporting them to 83 countries. On August 20, 2025, the plant began mass production of the EV4 hatchback, Kia's first fully electric vehicle manufactured in Europe, following a €108 million modernization of its production lines.
Kia Mexico
The company has built a $1 billion manufacturing plant in the northern Mexican state of Nuevo León, which produces 300,000 cars a year. Details of the factory, built in the city of Pesquería, were revealed in a joint press conference given by Kia CEO Hyoung-Keun Lee and the President of Mexico Enrique Peña Nieto in Mexico City on August 28, 2014. The plant was expected to be completed in the first half of 2016. This factory is involved in controversies because it was built on unevenly purchased land, and the construction agreement was made with advantage conditions and out of the local dispositions to Kia.
Kia India
The company entered the Indian market in July 2019 with its 'Made for India' SUV- SP2 Concept now announced as the global mid-sized SUV Kia Seltos. N. Chandrababu Naidu is lauded to have signed an MOU for the government of Andhra Pradesh which came to be one of the biggest FDI's with a total investment of Rs.12,900 crore. The company has built a production facility on a Greenfield land in Anantpur district, Andhra Pradesh near Penukonda. The annual production capacity is 350,000 units.
In January 2018, Kia appointed Kookhyun Shim as the managing director and CEO of Kia Motors India. Shim led the automaker’s expansion in the Indian market and oversaw the construction of its first manufacturing facility in the country. Kia also announced an investment of US$1.1 billion in the facility and the development of its Indian operations. On 31 July 2020, Kia surpassed 100,000 vehicle sales in India, becoming the fastest automaker in the country to reach the milestone. Shim was succeeded by Tae-Jin Park in October 2021, and in January 2024 Gwanggu Lee was appointed as Kia India’s third managing director and CEO. In calendar year 2025, Kia India recorded wholesale sales of 280,286 units, up 15% from 245,000 units in 2024.
Lucky Motor Corporation
Lucky Motor Corporation (LMC) is an automobile assembler and distributor in Pakistan owned by the Yunus Brothers Group. Originally known as Kia Lucky Motors Pakistan, the company began selling cars in 2018 when it launched its All New Grand Carnival in Pakistan. In quarter 4 2019, Kia Lucky Motors Pakistan introduced two new locally manufactured products known as the Kia Sportage and Kia Picanto.
Kia Russia
Kia holds a 30% stake in the Hyundai Motor Manufacturing Rus plant in St. Petersburg which is being sold in December 2023 following the problems associated with the 2022 Russian invasion of Ukraine. The contract includes a two year buy back clause. In 2022, the company's revenue amounted to 111 billion rubles.
Kia Defense
Kia Motors has specialized in the production of military vehicles with variants and other transportation equipment and by supplying them as a sole maker of military vehicles designated by the South Korean Government since 1976, when Kia Heavy Industry Co. Ltd. (now known as Hyundai Wia) was established. Kia is currently designing a Kaiser Jeep M715-type vehicle named the KM450 for the South Korean Army on license from the U.S. Government. Kia is also the owner of the former ex-Asia Motors factory in Gwangju.
Models
Sales figures
In calendar year 2025, Kia set a global sales record of 3,135,803 vehicles.