Products and services
Besides motherboards, ASRock also sells desktop mini PCs. Three ASRock products were short-listed for the 2012 Taiwan Brand Award for the first time, and then became endorsed products of the External Trade Development Council when it was promoting the quality image of Taiwan brands globally. In 2012, ASRock stepped into the industrial PC and server motherboard market. ASRock began developing graphics cards in partnership with AMD in 2018 as a result of the surge in cryptocurrency mining.
Market coverage
ASRock is the world's third-largest motherboard brand and the distribution channels cover electronics stores, PC stores, gadget retailers, and online shops. Major sales regions in 2011 included Europe for 37.68%, Central and South America accounted for 21.13%, the Asia Pacific region accounted for 40.95% and other markets accounted for only 0.24%. As a whole, ASRock accounted for a large proportion of sales in Asia and Europe in terms of overall performance.
The Top 3 Motherboard Brand
Korea: ASRock is the No.1 brand according to the Korea motherboard market share analysis in June 2012 (61% market share).
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Japan: ASRock ranked No.2 in Japan.
Market share overview
According to the annual report for Digitimes 2011, ASRock has been growing very fast in the past few years. ASRock has been one of the top 3 motherboard brands for 2 consecutive years.
(Note: MSI and ECS' OEM shipments are not included in the figures. Source: Companies and market watchers, compiled by Digitimes, November 2012)
