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Private company

4 Digital Group

Logo: http://www.channel4.com/radio/4digital/, Non-free logo, via Wikipedia3

Former media company

4 Digital Group was a media consortium in the United Kingdom. In July 2007, the group won the licence to operate the second national DAB radio multiplex. The consortium, led by Channel 4 Radio, was a combination of existing commercial radio operators and brands new to radio.2 Wikipedia text CC BY-SA 4.0

Last updated Oct 21, 2026.

Overview

2007Founded1

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4 Digital Group was a media consortium in the United Kingdom. In July 2007, the group won the licence to operate the second national DAB radio multiplex. The consortium, led by Channel 4 Radio, was a combination of existing commercial radio operators and brands new to radio. The group aimed to boost the up-take of digital radio in the United Kingdom in a similar manner to the growth of digital television since the introduction of Freeview. Their strategy for this was the introduction of ten new national stations, including speech and music services, and advertising for the format.2

Products and brands

Other services

As well as innovative new radio stations, 4 Digital Group planned to introduce a national Podcast Service, providing an opportunity for niche services catering for a diversity of passions, interests and communities to reach audiences throughout the UK.

Downloadable radio podcasts could include:

Gaydar (gay and lesbian community)

Club Asia (Asian dance music)

Read the full text

NME (new music)

IMG (sport)

Penguin (audio books)

The Financial Times (business)

The Prince's Trust (youth new music and issues)

Media Trust (social action)

Colourful (multi-cultural speech)

Marketing

4 Digital Group planned to commit £4.5 million to general marketing of digital radio in the first three years of the licence period, together with more than £25 million to support the launch of the individual new radio stations.

From Wikipedia’s article on 4 Digital Group, shared under CC BY-SA 4.0.4

Timeline

  1. 2007Founded Founded1

Sources

The numbers on this page point here. Each one links to the record it came from.

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