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Private company

AdTheorent Holding Company, Inc.

AdTheorent Holding Company, Inc. is an American computer programming, data processing services company.1 It is headquartered in New York, New York.1

Last updated Oct 21, 2026.

Overview

  • IndustryServices-Computer Programming, Data Processing, Etc.1
  • HeadquartersNew York, New York1
  • Incorporated inDE2
  • Business address330 Hudson Street, 13Th Floor, New York, Ny 100132
  • Filer category, Emerging growth company2

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On December 22, 2021 (the “Closing Date”), MCAP, now known as AdTheorent Holding Company, Inc., consummated the previously announced business combination pursuant to that certain Business Combination Agreement, dated as of July 27, 2021 (as amended, restated, supplemented or otherwise modified, the “Business Combination Agreement”), by and among MCAP, H.I.G. Growth—AdTheorent, LLC, a Delaware limited liability company, and AdTheorent Holding Company, LLC, a Delaware limited liability company (“Legacy AdTheorent”) and the other parties thereto. Pursuant to the terms of the Business Combination Agreement, Legacy AdTheorent engaged in a series of four mergers, which resulted in Legacy AdTheorent becoming a wholly owned subsidiary of MCAP (the “Business Combination”). On the Closing Date, and in connection with the closing of the Business Combination, MCAP changed its name to AdTheorent Hold…4 From its latest annual report

Financials

From the company’s reports to the SEC. Every number links to the filing it came from.

Key numbers, fiscal 2023

-1.6%Operating margin5
0.0%Net margin5
2.8%Revenue growth, 20235
0.0%Return on equity5
$2.8MFree cash flow5

Where the money goes

Where each dollar of revenue went, fiscal 2023

  • Cost of revenue52¢$89.1M
  • Research and development12¢$20.8M
  • Other costs35¢$59.2M
  • Income tax1¢$1.6M
  • Profit0¢$7.0K

Out of $170.8M in revenue.5

Where each dollar of operating cash went, fiscal 2023

  • Capital spending4¢$108.0K
  • Kept or used elsewhere96¢$2.8M

Out of $2.9M of cash from operations.5

Financial statements

Revenue675$170.8M in 2023+41% since 2020
0$50.0M$100.0M$150.0M$200.0M2020: $121.0M$121.0M20202021: $165.4M$165.4M2021+37%2022: $166.1M$166.1M2022+0%2023: $170.8M$170.8M2023+3%
Operating income675-$2.8M in 2023
-$5.0M0$5.0M$10.0M$15.0M2020: $12.1M$12.1M20202021: $979.0K$979.0K2021−92%2022: $1.3M$1.3M2022+31%2023: -$2.8M-$2.8M2023
Net income675$7.0K in 2023−100% since 2020
0$10.0M$20.0M$30.0M2020: $7.3M$7.3M20202021: $26.2M$26.2M2021+258%2022: $29.3M$29.3M2022+12%2023: $7.0K$7.0K2023−100%
Fiscal year20192020202120222023
Revenue$121.0M6$165.4M7$166.1M5$170.8M5
Cost of revenue$59.5M6$77.8M7$83.4M5$89.1M5
Research and development$9.7M6$12.4M7$16.6M5$20.8M5
Operating expenses$164.4M7$164.8M5$173.6M5
Operating income$12.1M6$979.0K7$1.3M5-$2.8M5
Interest$3.3M6$2.4M6
Income before tax$28.8M7$29.8M5$1.6M5
Income tax$2.8M6$3.4M7$988.0K5$1.6M5
Net income$7.3M6$26.2M7$29.3M5$7.0K5
Earnings per share$0.126$0.437$0.345$0.005
Earnings per share (diluted)$0.126$0.397$0.325$0.005
Shares (weighted, basic)60.5M shares786.2M shares588.0M shares5
Shares (weighted, diluted)67.9M shares792.6M shares592.5M shares5

Compare AdTheorent Holding Company, Inc. with another company

Corporate structure

AdTheorent Holding Company, Inc. sits at the top of its group. 6 entities, 2 countries on record. Switch between the flow chart and the network, and select any entity to see its details.

Major holders of AdTheorent Holding Company, Inc.

  • AdTheorent Holding Company, Inc. New York, New York
    • AdTheorent Acquisition Corporation Subsidiary · Delaware, United States
    • AdTheorent Canada, Inc. Subsidiary · Nova Scotia, Canada
    • AdTheorent Intermediate Holding Corporation Subsidiary · Delaware, United States
    • AdTheorent, Inc. Subsidiary · Delaware, United States
    • GRNT Merger Sub 2 LLC Subsidiary · Delaware, United States

Built from subsidiaries listed in Exhibit 21 of annual reports filed with the SEC; major holders from Schedules 13D and 13G. Each entity in the chart links to its source.

What it owns

What AdTheorent Holding Company, Inc. reports owning in its annual reports to the SEC: buildings, land and equipment, real estate and locations, investments, intangible assets and inventory, at the end of its latest fiscal year and a year before.

Property and equipment

ItemLatestA year beforeChange
Accumulated depreciation$449.0K5 Dec 31, 2023$429.0K5 Dec 31, 2022+4.7%
Property and equipment, net$457.0K5 Dec 31, 2023$520.0K5 Dec 31, 2022−12.1%
Operating-lease assets (leased space)$5.1M5 Dec 31, 2023$5.7M5 Dec 31, 2022−11.3%

Investments

ItemLatestA year beforeChange
Cash and cash equivalents$70.3M5 Dec 31, 2023$72.6M5 Dec 31, 2022−3.2%
Stakes in other companies (equity method)$628.0K5 Dec 31, 2023$789.0K5 Dec 31, 2022−20.4%

Intangibles and goodwill

ItemLatestA year beforeChange
Goodwill$34.8M5 Dec 31, 2023$34.8M5 Dec 31, 20220%
Finite-lived intangibles, gross$18.6M5 Dec 31, 2023$57.9M5 Dec 31, 2022−67.9%
Accumulated amortization$10.6M5 Dec 31, 2023$46.7M5 Dec 31, 2022−77.3%
Finite-lived intangibles, net$8.0M5 Dec 31, 2023$11.2M5 Dec 31, 2022−28.7%

Leadership

Who has led AdTheorent Holding Company, Inc., and when. Pick a name to see everywhere that person has worked.

Chief executive

  1. Theodore L. Koenig2021–2022
  2. James A. Lawson2021–2024

President

  1. Mark Solovy2021
  2. Zia Uddin2021

Chief financial officer

  1. Scott Marienau2021
  2. Charles Jordan2022
  3. Patrick Allen Elliott2023–2024
2025
Board members and other officers (17)

Subsidiaries and ownership

Subsidiaries (Exhibit 21)

  • AdTheorent Acquisition Corporation Delaware3
  • AdTheorent Canada, Inc. Nova Scotia3
  • AdTheorent Holding Company, LLC Delaware3
  • AdTheorent Intermediate Holding Corporation Delaware3
  • AdTheorent, Inc. Delaware3
  • GRNT Merger Sub 2 LLC Delaware3

The subsidiaries the company lists in Exhibit 21 of its annual report, as filed.

Former names

  • MCAP Acquisition CorpDec 31, 2020 to Dec 23, 20212

Timeline

  1. Jun 21, 20248-K Ended a material agreement; Completed an acquisition or sale; Listing notice or transfer33
  2. Jun 18, 20248-K Shareholder vote34
  3. May 16, 20248-K Other events35
  4. May 7, 20248-K Other events36
  5. May 7, 20248-K Other events37
  6. May 7, 20248-K Other events38
  7. May 2, 20248-K Results of operations39
  8. Apr 1, 20248-K Entered a material agreement; Regulation FD disclosure; Other events40
  9. Mar 12, 20248-K Results of operations41
  10. Dec 18, 20238-K Bylaws or fiscal year changed42
  11. Nov 24, 20238-K Executive or director change43
  12. Nov 7, 20238-K Results of operations; Regulation FD disclosure44
  13. Dec 28, 2021New chief executive James A. Lawson becomes CEO12
  14. Feb 26, 2021New chief executive Theodore L. Koenig becomes CEO11

Calendar

When it reported results

  1. May 2, 2024Reported quarterly or annual results39
  2. Mar 12, 2024Reported quarterly or annual results41
  3. Nov 7, 2023Reported quarterly or annual results44
  4. Aug 3, 2023Reported quarterly or annual results45
  5. May 9, 2023Reported quarterly or annual results46
  6. Mar 2, 2023Reported quarterly or annual results47
  7. Nov 10, 2022Reported quarterly or annual results48
  8. Aug 9, 2022Reported quarterly or annual results49

Upcoming dates from Nasdaq's calendar; past results from the company's 8-K filings (Item 2.02). The full markets calendar

Filings

203 filings to the SEC since October 2021: 4 annual reports, 9 quarterly reports, 34 major events, 72 insider forms, 15 large holders, 69 other. The latest 20:

  1. Jul 1, 202415-12G EDGAR
  2. Jun 24, 2024EFFECT EDGAR
  3. Jun 21, 2024SC 13D/A EDGAR
  4. Jun 21, 20244 EDGAR
  5. Jun 21, 2024S-8 POS EDGAR
  6. Jun 21, 2024S-8 POS EDGAR
  7. Jun 21, 2024POS AM EDGAR
  8. Jun 21, 20248-K EDGAR
  9. Jun 21, 20244 EDGAR
  10. Jun 21, 20244 EDGAR
  11. Jun 21, 20244 EDGAR
  12. Jun 21, 20244 EDGAR
  13. Jun 21, 20244 EDGAR
  14. Jun 21, 20244 EDGAR
  15. Jun 21, 20244 EDGAR
  16. Jun 21, 20244 EDGAR
  17. Jun 20, 2024SC 13D/A EDGAR
  18. Jun 18, 20248-K EDGAR
  19. May 20, 2024DEFM14A EDGAR
  20. May 16, 2024DEFA14A EDGAR

The 203 filings since October 2021 can be filtered by form type and year here when JavaScript is on.

Every filing from the last five years, summarized. The full record is on SEC EDGAR.

Insider trades

12 open-market trades by officers, directors and large owners since October 2021: 12 buys and 0 sales. Grants, option exercises and gifts are left out.

DateWhoTradeSharesPriceValueFiling
Dec 22, 2021KOENIG THEODORE LChief Executive OfficerBuy500,000$10.00$5.0MForm 4
Dec 22, 2021KOENIG THEODORE LChief Executive OfficerBuy8,000$9.67$77.4KForm 4
Dec 21, 2021KOENIG THEODORE LChief Executive OfficerBuy8,000$9.97$79.8KForm 4
Dec 20, 2021KOENIG THEODORE LChief Executive OfficerBuy24,536$9.74$239.0KForm 4
Dec 17, 2021KOENIG THEODORE LChief Executive OfficerBuy38,905$9.97$387.9KForm 4
Dec 16, 2021KOENIG THEODORE LChief Executive OfficerBuy75,000$9.91$743.2KForm 4
Dec 15, 2021KOENIG THEODORE LChief Executive OfficerBuy550,000$9.97$5.5MForm 4
Dec 15, 2021KOENIG THEODORE LChief Executive OfficerBuy250,000$9.97$2.5MForm 4
Dec 14, 2021KOENIG THEODORE LChief Executive OfficerBuy300,000$9.99$3.0MForm 4
Dec 13, 2021KOENIG THEODORE LChief Executive OfficerBuy250,000$9.98$2.5MForm 4
Dec 10, 2021KOENIG THEODORE LChief Executive OfficerBuy250,000$9.97$2.5MForm 4
Dec 10, 2021KOENIG THEODORE LChief Executive OfficerBuy250,000$9.97$2.5MForm 4

From Forms 4 filed with the SEC.

Major holders

Investors who own more than 5% of the shares must tell the SEC: a 13D if they may seek to influence the company, a 13G if they hold passively.

SEC filer profile

How AdTheorent Holding Company, Inc. is registered with the Securities and Exchange Commission, from its EDGAR record and the cover page of its latest annual report.

  • Name on EDGARAdTheorent Holding Company, Inc.1
  • CIK0001838672
  • Employer ID (EIN)85-39784151
  • Filer status<br>emerging growth company1
  • Incorporated inDelaware1
  • Fiscal year endsDecember 311
  • Industry code (SIC)7370 Services-Computer Programming, Data Processing, Etc.1
  • SEC reviewing officeOffice of Technology, Division of Corporation Finance1
  • Business address330 Hudson Street, 13Th Floor, New York, NY 100131
  • Phone800-804-13591
  • Shares outstanding91,958,261 as of Apr 29, 202410
  • Public float$54.6M as of Jun 30, 202356
  • On EDGAR sinceDec 31, 20201
  • Filings253 in all: 4 (55), 8-K (38), 3 (25), 425 (24), CORRESP (11), 10-Q (10), 424B3 (7), S-4/A (7)1
    All 40 form types

    UPLOAD (7), DEFA14A (6), EFFECT (6), SC 13D/A (5), SC 13G/A (5), POS AM (4), SC 13G (4), 10-K (3), 4/A (3), 424B4 (3), 25-NSE (2), DEF 14A (2), NT 10-Q (2), S-1 (2), S-1/A (2), S-8 (2), S-8 POS (2), SC 13D (2), 10-K/A (1), 10-Q/A (1), 15-12G (1), 3/A (1), 8-A12B (1), 8-K/A (1), ARS (1), CERT (1), DEFM14A (1), DRS (1), PRE 14A (1), PREM14A (1), S-1MEF (1), S-4 (1)

  • Latest filingsAnnual report (10-K) Mar 12, 2024
    Quarterly report (10-Q) May 2, 2024
    Proxy statement (DEF 14A) Apr 12, 2023
    Latest 8-K (8-K) Jun 21, 2024

Sources

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