Private company

AppNexus

Technology company

AppNexus is an American multinational technology company operating a cloud-based software platform that enables and optimizes programmatic online advertising.3 It is part of AT&T.1 Wikipedia text CC BY-SA 4.0

Last updated Oct 21, 2026.

Overview

2007Founded1
  • Industryabrill, ad server, advertising industry, digital display advertising, marketing1
  • HeadquartersNew York City1
  • Websitewww.appnexus.com
  • Incorporated inDE5
  • Business address28 West 23Rd Street, 4Th Floor, New York, Ny 100105
  • Legal formCorporation4
  • LEI549300TS863YN3KUSC964
  • StatusActive4
  • LEI statusLapsed (not renewed)4
  • Registered addressC/O Corporation Service Company, 19808 Wilmington, United States4
AppNexus image from its website
Image: appnexus.com7

AppNexus is an American multinational technology company operating a cloud-based software platform that enables and optimizes programmatic online advertising.3

Corporate structure

AppNexus is part of a group headed by AT&T. 184 entities, 16 countries on record. Switch between the flow chart and the network, and select any entity to see its details.

Built from parent and subsidiary links from GLEIF, the Global Legal Entity Identifier Foundation (CC0); subsidiaries listed in Exhibit 21 of annual reports filed with the SEC; subsidiaries, stakes and holdings from Wikidata (CC0). Each entity in the chart links to its source.

The story

AppNexus was founded in 2007 by former Right Media staff, CTO Brian O'Kelley, and Mike Nolet, product manager and director of analytics. Michael Rubenstein, a former vice president and general manager at Google DoubleClick, who joined AppNexus as president in September 2009. The company was financially backed by Microsoft, Khosla Ventures, First Round Capital, Venrock, Kodiak Venture Partners, Marc Andreessen, Ben Horowitz, and Ron Conway; as of 2015 the company had raised $250 million in financing. O'Kelley stepped down as CEO in October 2018.

From Wikipedia’s article on AppNexus, shared under CC BY-SA 4.0.6

Products and brands

  • infrastructure as a service

Listed on Wikidata.1

AppNexus is headquartered in the Flatiron District of New York City. The company operates out of 23 offices in North America, Latin America, Europe, Asia and Australia.

AppNexus offers online auction infrastructure and technology for data management, optimization, financial clearing and support for directly negotiated advertising campaigns. It has both demand-side platform (DSP), supply-side platform (SSP), and ad serving functionalities. It integrates with advertising sources including Google's "Authorized Buyers" ad exchange, Magnite, Pubmatic and other aggregators. It operates out of multiple data centers, including one in Amsterdam serving Europe and the Middle East, in a facility shared with Equinix.

In June 2018, AT&T announced it was acquiring the company and putting it under its Xandr division as a subsidiary. AppNexus was reportedly sold for $1.6 billion, while most news outlets speculated the company did not sell for less than $2 billion.

In October 2019, Xandr purchased Clypd, a privately held technology company focused on enabling programmatic buying of linear television advertising.

Read the full text

In December 2021, AT&T announced that they had agreed to sell Xandr to Microsoft for an undisclosed price, subject to customary closing conditions, including regulatory reviews.

From Wikipedia’s article on AppNexus, shared under CC BY-SA 4.0.6

Subsidiaries and ownership

Parent company

From Wikidata.1

Timeline

  1. 2007Founded Founded1

SEC filer profile

How AppNexus is registered with the Securities and Exchange Commission, from its EDGAR record and the cover page of its latest annual report.

  • Name on EDGARAPPNEXUS INC2
  • CIK0001424286
  • Incorporated inDelaware2
  • Business address28 West 23Rd Street, 4Th Floor, New York, NY 100102
  • Phone(646) 825-64652
  • On EDGAR sinceJan 15, 20082
  • Filings6 in all: D (3), REGDEX (2), REGDEX/A (1)2

Sources

The numbers on this page point here. Each one links to the record it came from.

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    Company websiteAppNexus photo