The story
While participating in a business program run by Paul Dunn, Masami Sato and some other entrepreneurs came up with the initial idea based on the concept of 'Buy One Give One' that led to the founding of B1G1.
The co-founders of B1G1 established the headquarters of Buy1GIVE1 PTE LTD in Singapore in 2007. Sato was a founder while Dunn took on the role of Chairman.
From Wikipedia’s article on B1G1, shared under CC BY-SA 4.0.4