Private company

B2B Games

French video game developer

B2B Games is a content provider and business developer and also a serious game developer, currently based in Lyon, France. The firm was created in 2005 by Yves Santelli, former export manager of Infogrames and export director of Anuman Interactive. Since its inception, the company is working in 3 main areas: Serious Gaming, Marketing Games and game publishing.2 Wikipedia text CC BY-SA 4.0

Last updated Oct 21, 2026.

Overview

2005Founded1

B2B Games is a content provider and business developer and also a serious game developer, currently based in Lyon, France. The firm was created in 2005 by Yves Santelli, former export manager of Infogrames and export director of Anuman Interactive. Since its inception, the company is working in 3 main areas: Serious Gaming, Marketing Games and game publishing.2

Products and brands

B2B Games has created several B2B operations worldwide for trade animations and promotions with big announcers such as McDonald's, Coca-Cola, Ferrero, Nestlé, etc. including customization with in-game advertising.

From Wikipedia’s article on B2B Games, shared under CC BY-SA 4.0.3

Timeline

  1. 2005Founded Founded1

Sources

The numbers on this page point here. Each one links to the record it came from.

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