The story
Ernest Ballot and Julien Faivre founded their company at the Boulevard Brune in south-central Paris in 1905.Ernest Ballot's brother Albert was also involved early in the company's life. Ernest Ballot was a former naval officer, which explains the "anchor" that featured in the badges on the cars.
Before World War I the factory concentrated on marine and industrial engines, and from 1910 or 1911 they also offered automobile engines.
The company was re-founded as Etablissements Ballot SA in 1910.
From Wikipedia’s article on Ballot (automobile), shared under CC BY-SA 4.0.4