Sign in

Private company

Bankrate

Logo: Bankrate, Public domain, via Wikimedia Commons5

American financial services company

Bankrate, LLC is a consumer financial services company based in New York City. Bankrate.com, perhaps its best-known brand, is a personal finance website. As of November 8, 2017, it became a subsidiary of Red Ventures through an acquisition.3 Its chief executive is Matt Fellowes (since 2025).1 It employed 384 people.1 Wikipedia text CC BY-SA 4.0

Last updated Oct 21, 2026.

Overview

1976Founded1
  • Industrypersonal finance1
  • HeadquartersNew York City1
  • Websitewww.bankrate.com
  • Legal formDelaware corporation1
  • Incorporated inDE6
  • Business address1675 Broadway, 22Nd Floor, New York, Ny 100196
  • Filer categoryAccelerated filer6
  • LEI549300D7GMIUR7OY0U824
  • StatusActive4
  • LEI statusLapsed (not renewed)4
  • Registered addressC/O CORPORATION SERVICE COMPANY, 19808 Wilmington, United States4
  • Registered withDivision of Corporations, Department of State, 49685504

See how the biggest companies compare on our leaderboards

Bankrate, LLC is a consumer financial services company based in New York City. Bankrate.com, perhaps its best-known brand, is a personal finance website. As of November 8, 2017, it became a subsidiary of Red Ventures through an acquisition. Bankrate contains AI-generated articles, and, like most other websites owned by Red Ventures, is considered "generally unreliable" by Wikipedia due to its lack of credibility.3

Corporate structure

Bankrate sits at the top of its group. 2 entities, 1 country on record. Switch between the flow chart and the network, and select any entity to see its details.

  • Bankrate New York, New York, United States

Built from parent and subsidiary links from GLEIF, the Global Legal Entity Identifier Foundation (CC0); subsidiaries, stakes and holdings from Wikidata (CC0). Each entity in the chart links to its source.

What it owns

What Bankrate reports owning in its annual reports to the SEC: buildings, land and equipment, real estate and locations, investments, intangible assets and inventory, at the end of its latest fiscal year and a year before.

Property and equipment

ItemLatestA year beforeChange
Property and equipment, before depreciation$35.0M8 Dec 31, 2016$26.2M8 Dec 31, 2015+33.3%
Accumulated depreciation$19.5M8 Dec 31, 2016$16.0M8 Dec 31, 2015+21.8%
Property and equipment, net$15.4M8 Dec 31, 2016$10.2M8 Dec 31, 2015+51.5%

Investments

ItemLatestA year beforeChange
Cash and cash equivalents$176.7M8 Dec 31, 2016$237.2M8 Dec 31, 2015−25.5%

Intangibles and goodwill

ItemLatestA year beforeChange
Goodwill$599.8M8 Dec 31, 2016$567.5M8 Dec 31, 2015+5.7%
Intangible assets, net (excluding goodwill)$192.1M8 Dec 31, 2016$205.8M8 Dec 31, 2015−6.6%
Finite-lived intangibles, gross$394.4M8 Dec 31, 2016$374.4M8 Dec 31, 2015+5.4%
Accumulated amortization$202.3M8 Dec 31, 2016$168.6M8 Dec 31, 2015+20.0%
Finite-lived intangibles, net$192.1M8 Dec 31, 2016$205.8M8 Dec 31, 2015−6.6%

The story

Bankrate was founded in 1976 by Robert K. Heady as a print publisher of the "Bank Rate Monitor."

In 1996, the company began moving its business online. Today, Bankrate, Inc.'s online network includes Bankrate.com as well as CreditCards.com, Caring.com, Interest.com, Bankaholic.com, Mortgage-calc.com, CreditCardGuide.com, ThePointsGuy.com, Bankrate.com.cn, CreditCards.ca, NetQuote.com, CD.com, Walla.by and Quizzle.

The online network received over 150 million visits in 2010.

In January 2011, Bankrate completed the acquisition of Trouve Media. In December 2011, Bankrate completed the acquisition of substantially all of the assets of InsWeb Corporation for $65 million in cash.

In March 2012, Bankrate acquired InsuranceAgents.com.

After spending 10 years as a public company traded on the NASDAQ, Bankrate was acquired in 2009 by Apax Partners in a transaction valued at approximately $571 million.

In June 2011, Bankrate raised a total of $300 million in gross proceeds with a successful initial public offering on the New York Stock Exchange. In December 2011, Bankrate priced a secondary offering of 12.5 million shares at $17.50 per share.

In 2012, the company purchased The Points Guy, a site that publishes travel-oriented articles highlighting the credit cards it sells.

Read the full text

In 2014, Bankrate acquired Caring.com for $54 million.

Kenneth S. Esterow was appointed Bankrate's President and Chief Executive Officer in January 2014, having previously served as Senior Vice President – Chief Operating Officer from September 2013 to December 2013.

Bankrate was acquired by Red Ventures for $1.24 billion in November, 2017.

In January 2018, Bankrate expanded into the UK with an office, editorial, and commercial teams in London, along with a localized Bankrate UK website. The site is run by Sebastian Anthony, former editor of Ars Technica.

In September 2018, the former chief financial officer Edward J. DiMaria was found guilty of committing accounting and securities fraud which led to over $25 million in shareholder losses. DiMaria was sentenced to 10 years in prison, and ordered to pay $21,234,214 in restitution. Former vice president of finance Hyunjin Lerner also pleaded guilty for his role in the conspiracy and was sentenced to 5 years in prison.

From Wikipedia’s article on Bankrate, shared under CC BY-SA 4.0.7

Leadership

Who has led Bankrate, and when. Pick a name to see everywhere that person has worked.

Chief executive

  1. Thomas R. Evans2006–2009
  2. Thomas R. Evans2011–2013
  3. Christopher J. Speltz2014–2017
  4. Donaldson M. Ross2014–2016
  5. Jeffrey J. Grant2014–2015
  6. Kenneth S. Esterow2014–2017
  7. Kenneth Scott Kim2015–2017
  8. Matt Fellowes2025–now

Chair

  1. Peter C. Morse2011

President

  1. Thomas R. Evans2006–2009
  2. Thomas R. Evans2011–2013
  3. Kenneth S. Esterow2014–2017

Chief financial officer

  1. Robert J. Defranco2006
  2. Edward J. Dimaria2006–2009
  3. Edward J. Dimaria2011–2014
  4. Steven Barnhart2014–2017

Chief operating officer

  1. G. Cotter Cunningham2006
  2. Kenneth S. Esterow2013
19801990200020102020
Board members and other officers (35)

Products and brands

Since the beginning, Bankrate has provided information about interest rates. Beginning in 2004, Bankrate also began offering financial education content, insurance quotes, and credit card offers.

One of Bankrate's reports in 2014 determined the costs of car ownership in each state, taking into account the costs of gas and insurance, among other factors. The data suggested that Wyoming is the most expensive state in the nation to own a car.

From Wikipedia’s article on Bankrate, shared under CC BY-SA 4.0.7

Subsidiaries and ownership

Subsidiaries

From Wikidata.1

Timeline

  1. Oct 2025New chief executive Matt Fellowes becomes CEO1
  2. Sep 17, 2015New chief executive Kenneth Scott Kim becomes CEO9
  3. Feb 5, 2014New chief executive Kenneth S. Esterow becomes CEO13
  4. Feb 5, 2014New chief executive Jeffrey J. Grant becomes CEO12
  5. Feb 5, 2014New chief executive Donaldson M. Ross becomes CEO11
  6. Feb 5, 2014New chief executive Christopher J. Speltz becomes CEO10
  7. May 11, 2006New chief executive Thomas R. Evans becomes CEO15
  8. 1976Founded Founded1

SEC filer profile

How Bankrate is registered with the Securities and Exchange Commission, from its EDGAR record and the cover page of its latest annual report.

  • Name on EDGARBankrate, Inc.2
  • CIK0001518222
  • Filer statusAccelerated filer2
  • Incorporated inDelaware2
  • Fiscal year endsDecember 312
  • Industry code (SIC)7374 Services-Computer Processing & Data Preparation2
  • Business address1675 Broadway, 22Nd Floor, New York, NY 100192
  • Phone917-368-86002
  • Shares outstanding89,695,515 as of Jul 31, 201755
  • Public float$341.6M as of Jun 30, 20168
  • On EDGAR sinceApr 15, 20112
  • Filings412 in all: 4 (185), 8-K (66), 3 (24), 10-Q (18), UPLOAD (15), CORRESP (12), SC 13G/A (12), 5 (7)2
    All 40 form types

    10-K (6), DEF 14A (6), DEFA14A (6), S-1/A (6), SC 13G (5), 4/A (4), 8-K/A (4), EFFECT (3), NT 10-K (3), 424B1 (2), 424B7 (2), NT 10-Q (2), S-1 (2), S-4/A (2), S-8 (2), S-8 POS (2), 10-K/A (1), 15-12B (1), 25-NSE (1), 424B4 (1), 5/A (1), 8-A12B (1), CERTNYS (1), CT ORDER (1), DEFM14A (1), POSASR (1), PREM14A (1), S-1MEF (1), S-3ASR (1), S-4 (1), SC 13D (1), SC 13D/A (1)

  • Latest filingsAnnual report (10-K) Mar 22, 2017
    Quarterly report (10-Q) Aug 8, 2017
    Proxy statement (DEF 14A) Apr 28, 2017
    Latest 8-K (8-K) Nov 8, 2017

Sources

The numbers on this page point here. Each one links to the record it came from.

  1. 1
  2. 2
  3. 3
  4. 4
  5. 5
  6. 6
  7. 7
  8. 8
  9. 9
  10. 10
  11. 11
  12. 12
  13. 13
  14. 14
  15. 15
  16. 16
  17. 17
  18. 18
  19. 19
  20. 20
  21. 21
  22. 22
  23. 23
  24. 24
  25. 25
  26. 26
  27. 27
  28. 28
  29. 29
  30. 30
  31. 31
  32. 32
  33. 33
  34. 34
  35. 35
  36. 36
  37. 37
  38. 38
  39. 39
  40. 40
  41. 41
  42. 42
  43. 43
  44. 44
  45. 45
  46. 46
  47. 47
  48. 48
  49. 49
  50. 50
  51. 51
  52. 52
  53. 53
  54. 54
  55. 55