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Private company

Bazaarvoice

Logo: https://www.bazaarvoice.com, Non-free logo, via Wikipedia5

American software company

Bazaarvoice is a technology company based in Austin, Texas, that provides software that allows brands and retailers to collect and display several types of user-generated content (UGC) on their e-commerce websites. Bazaarvoice's services include product ratings and reviews, questions and answers, sampling, visual and social content, insights, social commerce and social publishing.3 Wikipedia text CC BY-SA 4.0

Last updated Oct 21, 2026.

Overview

May 2005Founded1
  • Industrysoftware industry1
  • HeadquartersAustin1
  • Websitewww.bazaarvoice.com
  • Legal formDelaware corporation1
  • Incorporated inTX6
  • Business address10901 Stonelake Blvd., Austin, Tx 787596
  • Filer categoryAccelerated filer6
  • LEI54930006T2FD4N316V044
  • StatusActive4
  • LEI statusIssued and current4
  • Registered address251 LITTLE FALLS DRIVE, 19808 Wilmington, United States4
  • Registered withDivision of Corporations, Department of State, 39758464

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Bazaarvoice is a technology company based in Austin, Texas, that provides software that allows brands and retailers to collect and display several types of user-generated content (UGC) on their e-commerce websites. Bazaarvoice's services include product ratings and reviews, questions and answers, sampling, visual and social content, insights, social commerce and social publishing.3

What it owns

What Bazaarvoice reports owning in its annual reports to the SEC: buildings, land and equipment, real estate and locations, investments, intangible assets and inventory, at the end of its latest fiscal year and a year before.

Property and equipment

ItemLatestA year beforeChange
Property and equipment, before depreciation$72.1M8 Apr 30, 2017$63.5M8 Apr 30, 2016+13.5%
Accumulated depreciation$43.7M8 Apr 30, 2017$31.8M8 Apr 30, 2016+37.3%
Property and equipment, net$28.4M8 Apr 30, 2017$31.6M8 Apr 30, 2016−10.4%

Investments

ItemLatestA year beforeChange
Cash and cash equivalents$52.5M8 Apr 30, 2017$44.0M8 Apr 30, 2016+19.4%
Marketable securities, current$38.7M8 Apr 30, 2017$50.7M8 Apr 30, 2016−23.7%
Debt securities available for sale$50.7M9 Apr 30, 2016

Intangibles and goodwill

ItemLatestA year beforeChange
Goodwill$139.2M8 Apr 30, 2017$139.2M8 Apr 30, 20160%
Intangible assets, net (excluding goodwill)$7.7M8 Apr 30, 2017$9.6M8 Apr 30, 2016−19.7%
Accumulated amortization$7.4M8 Apr 30, 2017$5.5M8 Apr 30, 2016+34.4%

The story

Bazaarvoice was cofounded in 2005 by Brett Hurt and Brant Barton in Austin, Texas. Currently, the company also has offices in New York City, Chicago, London, Munich, Belfast, Paris, Vilnius, Sydney, and Bengaluru. The company has over 900 employees globally.

Initially, Bazaarvoice focused on software that lets businesses add product reviews to their websites. Bazaarvoice later expanded to include software that allows businesses to analyze reviews, ratings, videos, social media, and other user-generated content posted by customers, which is used by companies including Wal-Mart, AT&T and Microsoft.

The company went public on the NASDAQ in 2012, raising $114 million in its initial public offering. Following that, in a 2013 Gartner report, Bazaarvoice was named one of the ten fastest growing CRM vendors. A year later, in 2014, Bazaarvoice and TripleLift partnered to allow native ads to run on client websites.

In 2018, the company was taken private after being purchased by Marlin Equity Partners. In 2021, Bazaarvoice announced a majority investment from Thomas H. Lee Partners.

Over the years, the company has made a variety of acquisitions, including AddStructure, a natural language processing platform, in 2018; Influenster, a product discovery and review platform, in 2019; and Curalate, a social commerce platform, in 2020.

Keith Nealon was named CEO in January 2020, replacing interim CEO Joe Davis.

From Wikipedia’s article on Bazaarvoice, shared under CC BY-SA 4.0.7

Leadership

Who has led Bazaarvoice, and when. Pick a name to see everywhere that person has worked.

Chief executive

  1. Brett A. Hurt2012
  2. Stephen R. Collins2012–2013
  3. Eugene Austin2018

President

  1. Brett A. Hurt2012
  2. Stephen R. Collins2012
  3. Eugene Austin2013–2018

Chief financial officer

  1. Stephen R. Collins2012–2013
  2. James Offerdahl2013–2018

Chief operating officer

  1. Heather J. Brunner2012
2010201520202025
Board members and other officers (27)

Timeline

  1. Feb 5, 2018New chief executive Eugene Austin becomes CEO10
  2. Nov 5, 2012New chief executive Stephen R. Collins becomes CEO12
  3. Feb 23, 2012New chief executive Brett A. Hurt becomes CEO11
  4. May 2005Founded Founded1

SEC filer profile

How Bazaarvoice is registered with the Securities and Exchange Commission, from its EDGAR record and the cover page of its latest annual report.

  • Name on EDGARBazaarvoice Inc2
  • CIK0001330421
  • Employer ID (EIN)20-29082772
  • Filer statusAccelerated filer2
  • Incorporated inTexas2
  • Fiscal year endsApril 302
  • Industry code (SIC)7372 Services-Prepackaged Software2
  • Business address10901 Stonelake Blvd., Austin, TX 787592
  • Phone512-551-60002
  • Shares outstanding86,066,350 as of Nov 27, 201743
  • Public float$404.0M as of Oct 31, 20168
  • On EDGAR sinceJun 15, 20052
  • Filings662 in all: 4 (319), 8-K (93), 3 (36), 4/A (32), SC 13G/A (28), 10-Q (17), SC 13G (15), DEFA14A (14)2
    All 39 form types

    CORRESP (11), UPLOAD (9), S-8 (8), S-8 POS (8), 8-K/A (7), DEF 14A (7), 10-K (6), REGDEX (5), REGDEX/A (5), S-1/A (5), SC 13D/A (4), ARS (3), SC 13D (3), SC TO-I/A (3), 3/A (2), 424B4 (2), D (2), EFFECT (2), PRE 14A (2), S-1 (2), SC TO-C (2), 10-K/A (1), 15-12B (1), 25-NSE (1), 8-A12B (1), CERTNAS (1), CT ORDER (1), DEFM14A (1), PREM14A (1), PRER14A (1), SC TO-I (1)

  • Latest filingsAnnual report (10-K) Jun 16, 2017
    Quarterly report (10-Q) Nov 28, 2017
    Proxy statement (DEF 14A) Oct 13, 2017
    Latest 8-K (8-K) Feb 1, 2018

Sources

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