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BEBE on NASDAQ

Bebe Stores

Logo: bebe Stores, Public domain, via Wikimedia Commons5

American retail brand

Bebe Stores, Inc. (stylized in all lowercase) is a women's retail brand that was established in 1976. The brand develops and produces a line of women's apparel, accessories, and perfume fragrances, which it markets under the "Bebe" or "Bebe Sport" or "Bebe Outlet" names. On April 21, 2017, Bebe announced it would close its remaining 168 brick-and-mortar locations to sell products online as web sales.3 It was founded by Manny Mashouf.1 Wikipedia text CC BY-SA 4.0

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Last updated Oct 21, 2026.

Overview

1976Founded1

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  • TickerBEBE on NASDAQ1
  • Industryretail1
  • HeadquartersBrisbane1
  • Websitewww.bebe.com
  • Legal formFor-Profit Corporation General Stock4
  • LEI549300JSMDG37XHHTU024
  • StatusActive4
  • LEI statusLapsed (not renewed)4
  • Registered addressC/O Corporation Service Company, 95833 Sacramento, United States4
  • Registered withSecretary of State, C07709964

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Bebe Stores, Inc. (stylized in all lowercase) is a women's retail brand that was established in 1976. The brand develops and produces a line of women's apparel, accessories, and perfume fragrances, which it markets under the "Bebe" or "Bebe Sport" or "Bebe Outlet" names.3

Corporate structure

Bebe Stores is part of a group headed by BRC Group Holdings, Inc. 149 entities, 19 countries on record. Switch between the flow chart and the network, and select any entity to see its details.

  • BRC Group Holdings, Inc Los Angeles, California
    • Bebe Stores Brisbane, California, United States
    • B. Riley Acquisition Corp. I Subsidiary · Delaware, United States
    • B. Riley Acquisition Corp. II Subsidiary · Delaware, United States
    • B. Riley Acquisition Corp. III Subsidiary · Delaware, United States
    • B. Riley Acquisition Corp. IV Subsidiary · Delaware, United States
    • B. Riley Acquisition Corp. V Subsidiary · Delaware, United States
    • B. Riley Acquisition Sponsor Co., I, LLC Subsidiary · Delaware, United States
    • B. Riley Acquisition Sponsor Co., II, LLC Subsidiary · Delaware, United States
    • B. Riley Acquisition Sponsor Co., III, LLC Subsidiary · Delaware, United States
    • B. Riley Acquisition Sponsor Co., IV, LLC Subsidiary · Delaware, United States
    • B. Riley Acquisition Sponsor Co., V, LLC Subsidiary · Delaware, United States
    • B. Riley Advisory Holdings, LLC Subsidiary · Delaware, United States
    • B. Riley Advisory US, Inc. Subsidiary · Delaware, United States
    • B. Riley Brand Management, LLC Subsidiary · Delaware, United States
    • B. Riley Capital Management, LLC Subsidiary · New York, United States
    • B. Riley Commercial Capital, LLC Subsidiary · Delaware, United States
    • B. Riley Corporate Services, Inc. Subsidiary · Delaware, United States
    • B. Riley Environmental Holdings, LLC Subsidiary · Delaware, United States
    • B. Riley Environmental MIP, LLC Subsidiary · Delaware, United States
    • B. Riley International, LLC Subsidiary · Delaware, United States
    • B. Riley Principal 150 Sponsor Co., LLC Subsidiary · Delaware, United States
    • B. Riley Principal 175 Merger Corp. Subsidiary · Delaware, United States
    • B. Riley Principal 175 Sponsor Co., LLC Subsidiary · Delaware, United States
    • B. Riley Principal 200 Merger Corp. Subsidiary · Delaware, United States
    • B. Riley Principal 200 Sponsor Co., LLC Subsidiary · Delaware, United States
    • and 123 more

Built from subsidiaries listed in Exhibit 21 of annual reports filed with the SEC; subsidiaries, stakes and holdings from Wikidata (CC0); major holders from Schedules 13D and 13G. Each entity in the chart links to its source.

What it owns

What Bebe Stores reports owning in its annual reports to the SEC: buildings, land and equipment, real estate and locations, investments, intangible assets and inventory, at the end of its latest fiscal year and a year before.

Property and equipment

ItemLatestA year beforeChange
Property and equipment, before depreciation$248.5M7 Jul 2, 2016$269.5M7 Jul 4, 2015−7.8%
Accumulated depreciation$175.9M7 Jul 2, 2016$176.3M7 Jul 4, 2015−0.2%
Property and equipment, net$72.6M7 Jul 2, 2016$93.2M7 Jul 4, 2015−22.1%

Real estate and locations

ItemLatestA year beforeChange
Stores08 Jul 1, 2017

Investments

ItemLatestA year beforeChange
Cash and cash equivalents$17.0M8 Jul 1, 2017$55.5M8 Jul 2, 2016−69.3%
Stakes in other companies (equity method)$1.3M8 Jul 1, 2017$1.1M8 Jul 2, 2016+14.1%

Inventory

ItemLatestA year beforeChange
Inventory, total$28.7M7 Jul 2, 2016$31.3M7 Jul 4, 2015−8.2%
Raw materials$903.0K7 Jul 2, 2016$548.0K7 Jul 4, 2015+64.8%
Finished goods$27.8M7 Jul 2, 2016$30.8M7 Jul 4, 2015−9.5%

The story

Founded by Manny Mashouf in 1976.1

The company was founded by Iranian-American businessman Manny Mashouf in 1976, where he opened the first Bebe store in San Francisco during a time when three categories dominated the women's wear market: junior, bridge and misses.

The name "Bebe" is derived from the soliloquy from Shakespeare's play Hamlet in which the eponymous Prince ponders: "To be or not to be..." However, the company's name was "Babe, Inc." until it held its initial public offering in 1998.

Mashouf has owned approximately 55% of the company. It was announced in 2015 that Mashouf was to sell his 59% stake in Bebe.

In 2014, a Telephone Consumer Protection Act class action lawsuit was filed against Bebe Stores, Inc. The plaintiff sought to certify a nationwide class consisting of all people who provided their cell phone numbers to Bebe at one of its brick-and-mortar stores and subsequently received text messages from Bebe at any point from January 2010 through the present (the Class Period was later certified to begin October 16, 2013, when governing law took effect).

In March 2017, Bebe announced that it would close all stores in 2017, and become an online-only retailer.

Bebe has partnered with Global Brands Group to keep its e-commerce and its international stores in operations since June 2017. A new lifestyle concept store was opened in New York City in March 2018.

In May 2020, Centric Brands, who licensed the Bebe brand, filed for Chapter 11 bankruptcy protection due to the effects of the COVID-19 pandemic. Bebe was listed as an entity in the bankruptcy, as Centric Bebe, LLC.

From Wikipedia’s article on Bebe Stores, shared under CC BY-SA 4.0.6

Leadership

Who has led Bebe Stores, and when. Pick a name to see everywhere that person has worked.

Chief executive

  1. Gregory J. Scott2006–2008
  2. Manny Mashouf2009–2018
  3. Steve Birkhold2013–2014
  4. James F. Wiggett2014–2015

Chair

  1. Manny Mashouf2009–2012

President

  1. Erin Stern2007–2008
  2. Emilia Fabricant2010–2012
  3. Walter J. Parks2016

Chief financial officer

  1. Walter J. Parks2006–2016
  2. Liyuan Woo2013–2015

Chief operating officer

  1. Barbara L. Wambach2006
  2. Walter J. Parks2006–2016
19801990200020102020
Board members and other officers (33)

Products and brands

  • clothing

Listed on Wikidata.1

Stores

The company has operated 312 stores, of which 215 are Bebe stores, 32 are 2b Bebe stores, 64 are BebeSport stores (this includes Bebe BebeSport 2-in-1 stores), and one is a Bebe accessories store. These are located in the United States, Puerto Rico, the U.S. Virgin Islands and Canada. Bebe also has international divisions in Lebanon, Kuwait, Egypt, Israel, Singapore, Indonesia, Malaysia, Mexico, Russia, Saudi Arabia, Thailand, Turkey, and UAE.

In 1976, the first store was launched on Polk Street in San Francisco as Bebe. The company launched BebeSport in year 2003 to focus on active lifestyle by means of sportswear, tops, sweaters, outerwear, and accessories. In 2009, BebeSport stores were converted to PH8, with BebeSport product now sold in Bebe and 2b Bebe stores. The company converted BebeSport stores to PH8 stores in November 2009. PH8 offers casual weekend apparel, work-out attire and accessories such as bags, shoes and seasonal items. Bebe's outlet division 2b Bebe provided clearance merchandise, logo merchandise and special cuts produced under the 2b Bebe label exclusively for the outlet stores.

In 2012, Bebe launched a bridal wear line which was available in stores throughout the United States. The line debuted with a collection designed by Project Runway runner up Rami Kashou. Additional bridal salons were under consideration; however, the business venture was eventually ditched due to poor sales.

On April 21, 2017, Bebe made an announcement that it would close its remaining 175 brick-and-mortar locations. The company anticipated a charge of approximately $20 million as a result of the store closures. The company said it expected to incur losses in sales with the closures, but did not disclose the estimate.

Read the full text

In January 2019, Bebe launched a revamped e-commerce platform and loyalty program developed by outsourced e-commerce company Branded Online.

Marketing

To further brand exposure, the company signs celebrities for ad campaigns. Brenda Song was the face of Bebe's 2007 ad campaign. The company signed actresses Rebecca Romijn as the face of Bebe from spring 2007 through spring 2008 and Eva Longoria as the face of BebeSport from spring 2007 through spring 2009. Mischa Barton was the face of Bebe's 2006 ad campaign.

In 2007, Bebe selected advertising agency MD70, with creative direction by Fredrik Peterhoff to produce Bebe Holiday, Bebe Sports, and Bebe Accessories' spring 2009 campaigns. Photographed by Camilla Åkrans, styled by Julia von Boehm and shot in Beverly Hills, Los Angeles, the Bebe spring campaign featured model Anne Marie van Dijk. The campaign appeared in the February and March issues of Vogue, Elle, Cosmopolitan, and Glamour, as well as on billboards and phone kiosks in New York, Los Angeles, and Las Vegas. A campaign video ran in stores and online on the Bebe YouTube channel. Singer Bebe Rexha was the promotion campaign face in 2019.

Events

Bebe has semi-annual collection preview events where clients are invited to preview the latest collections at Bebe stores. The company partners with national and regional magazines to host events benefiting non-profit organizations.

Design and manufacturing

The company designs and develops the majority of merchandise in-house with outsourced manufacturing.

From Wikipedia’s article on Bebe Stores, shared under CC BY-SA 4.0.6

Timeline

  1. Dec 17, 2014New chief executive James F. Wiggett becomes CEO9
  2. Feb 21, 2013New chief executive Steve Birkhold becomes CEO10
  3. May 26, 2009New chief executive Manny Mashouf becomes CEO11
  4. Sep 12, 2006New chief executive Gregory J. Scott becomes CEO12
  5. 1976Founded Founded1

Calendar

Coming up

  1. Nov 13, 2026Reports results for the quarter ending Sep/202652

Upcoming dates from Nasdaq's calendar; past results from the company's 8-K filings (Item 2.02). The full markets calendar

SEC filer profile

How Bebe Stores is registered with the Securities and Exchange Commission, from its EDGAR record and the cover page of its latest annual report.

  • Name on EDGARbebe stores, inc.2
  • CIK0001059272
  • Employer ID (EIN)94-24504902
  • Filer statusSmaller reporting company2
  • Incorporated inCalifornia2
  • Fiscal year endsJuly 22
  • Industry code (SIC)2330 Women's, Misses': and Juniors Outerwear2
  • Business address400 Valley Dr, Brisbane, CA 940052
  • Phone41571539002
  • Shares outstanding11,270,293 as of Jan 31, 201853
  • Public float$21.0M as of Dec 31, 20168
  • On EDGAR sinceApr 17, 19982
  • Filings1,079 in all: 4 (614), 8-K (199), 10-Q (59), 3 (39), 4/A (35), DEF 14A (20), 10-K (19), SC 13G/A (13)2
    All 33 form types

    SC 13G (11), UPLOAD (10), 5 (9), CORRESP (8), S-8 (6), S-8 POS (6), SD (4), 3/A (3), S-1/A (3), SC 13D/A (3), 8-K/A (2), SC 13D (2), SC TO-I/A (2), 10-K/A (1), 10-K405 (1), 15-12G (1), 25 (1), 424B4 (1), 8-A12G (1), DEFR14A (1), PRE 14A (1), RW (1), S-1 (1), S-3 (1), SC TO-I (1)

  • Latest filingsAnnual report (10-K) Oct 2, 2017
    Quarterly report (10-Q) Feb 12, 2018
    Proxy statement (DEF 14A) Oct 30, 2017
    Latest 8-K (8-K) Jan 16, 2018

Sources

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