The story
Starting point
Bangkok Entertainment Co., Ltd. was founded on 10 November 1967 by Vichai Maleenont, partnership with Thai Television Co., Ltd., to establish a 625-line color television station. Thai Color TV Channel 3 began construction in early 1969 on Phet Kasem Road, Nong Khaem District, Bangkok, on a 6-rai (approx. 9,600 square meters) site in the beginning of 1970, the construction of the first official building of Thai TV Channel 3 was completed. The building is made up of Head Office, Transmission Equipment Building, Power Generation, and Cooling System Building. 4-storey building with a total of 4 live broadcast studios installed with large screen for realistic sky scene effects.
First broadcasting test was begun on 11 January 1970 and officially in operation on 15 March 1970. Thai TV Channel 3 officially launched TV broadcasting service in Bangkok as Thailand's first commercial television channel on 26 March 1970 at 10:00 Bangkok Time by Prime Minister Field Marshal Thanom Kittikachorn This marked the start of the contract between Bangkok Entertainment Co., Ltd. and Thai Television Co., Ltd., set to expire on 25 March 1980. The station also broadcast on FM 105.5 MHz radio, with its headquarters located at 2259 New Petchburi Road, Bangkok.
First Step
In the early years (1970-1978), the TV programs broadcast by "Thai TV Channel 3”, subsidiary of BEC World, primarily aired TV series or long films with live dubbing. The station installed two Telecine machines for broadcasting 16mm and 35mm films at 25 frames per second, with original audio broadcast simultaneously on FM 105.5 MHz.
1976, used the pre-recording shows, starting with the drama "Fai Pai," which aired several days a week, unlike the live shows of that era, which aired only once a month.
3 February 1977, the government dissolved Thai Television Co., Ltd. and established the Mass Communication Organization of Thailand (MCOT) or Channel 9, making Bangkok Entertainment Co., Ltd. its contracting partner.
Development
From 1978 to 1988, Channel 3 introduced U-matic tape, an analogue recording videocassette format, for recording dramas, advertisements, and broadcasting news via satellite, becoming the first Thai station to air global news.
1978, Channel 3 launched a viewer slogan competition
1984, Mr. Vichai Maleenont along with the executive team announced the company's official motto “Khum Kha Took Na Tee, Doo TV See Chong Sam” for the first time to celebrate its 15th anniversary.
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1986, Channel 3 moved its studios from Nong Khaem District to Vanich Building and modernized its broadcasting equipment.
1987, Bangkok Entertainment Co., Ltd. signed a contract with MCOT to expand its TV network nationwide, establishing 22 transmission stations within five years, broadcasting via satellite from Bangkok.
Nationwide coverage
1988, Channel 3 expanded its regional network, launching its first five regional TV stations. Upgraded its production technology, introducing CCD cameras.
1989, total of 22 stations and followed by nine more, reaching 31 stations nationwide. This covered 89.7% of Thailand's area and 96.3% of the population.
1992, Channel 3 started using Betacam tapes for news and programs
1996, expanding its news teams to 64 teams from 24 in 1992
1997, began using Non-Linear ZNLE via computer and Media 100XSand launched its homepage website operated by BEC World and subsidiaries.
Moving forward
From 1998 to 2005, Channel 3 installed an 11-meter satellite dish and began using Thaicom 2 for nationwide signal transmission.
In 1999, Channel 3 moved to the Emporium building on Sukhumvit Road. It built three new studios, and enhanced program production with computer graphics (CG). The station also upgraded its broadcasting system and expanded regional services.
In 2000, it introduced digital Betacam SX Tape and computer graphics to prepare for the digital era and upgraded its transmission system, including energy-efficient liquid cooling technology in several provinces.
A giant leap for Channel 3
From 2005 to 2012, Channel 3 moved to its current headquarters, owned by BEC World, at Maleenont Tower, located at 3199 Rama IV Road, Khlong Toei, Bangkok. Tower M1 serves as the office, while Tower M2 is the broadcasting operation center. The station upgraded its system to digital, using Digital SD equipment and video servers for advertising and promotions. Channel 3 also enhanced satellite transmission using Thaicom 2 with Digital MPEG-2 and switched some stations from VHF(Very-high Frequencies) to UHF(Ultra-high frequency) for better broadcast quality.
In 2007, Channel 3 signed a contract for a Digital News Studio and expanded satellite channels to improve news programs. By 2012, it introduced MAM (Media Asset Management) for production control and quality enhancement, preparing for HDTV (High-definition television) broadcasts and improving signal compression standards to AVC-Intra for international-standard programming and news.
Entering Digital Television era 2012 – present
Since 2012, Channel 3 has transitioned into the digital TV era, following the National Broadcasting and Telecommunications Commission (NBTC)'s digital switchover plan. In 2014, BEC-Multimedia won Channel 13 for Family Program, Channel 28 for Standard Definition (SD) Programs and Channel 33 for High Definition (HD Program).Due to slower-than-expected advertising market growth, the company returned licenses for channels 13 and 28 in 2019, retaining only channels 3 and 33.
Over 50 years, Channel 3 has continuously improved its technology and broadcast quality, upgrading equipment to modern standards and consistently delivering a diverse and informative lineup to satisfy its audience.
Organizational structure
Nowadays, Thai TV Channel 3 operates its business in a form of enterprise making up of 18 departments:
The management
Production department
News department
TV programs department
Broadcasting department
Arts department
Engineering department
Television techniques department
Engineering work planning department
Electrical power department
Radio broadcasting station department (105.5 MHz FM)
Administration department
Human resource department
Accounting department
Finance department
Advertisement department
Marketing department and public relations department
From Wikipedia’s article on BEC World, shared under CC BY-SA 4.0.4