The story
Bimo was founded in 1981 by entrepreneurs Driss Meskini and René Ebbo. The company quickly established itself in the Moroccan market with the introduction of its flagship product, the Golden biscuit, in 1982. This biscuit became popular for its distinctive homemade taste and golden packaging.
In 1985, Bimo expanded its product line by launching Tonik, a range of wafers. This was followed by the introduction of Tagger in 1992 and Merendina, a génoise cake, in 1990. These products contributed to Bimo's growing reputation and market share in Morocco.
To meet increasing demand, Bimo opened a second production facility in 1994.
In 1999, Bimo entered a joint venture with the ONA Group and Danone, each acquiring a 50% stake in the company. This partnership aimed to leverage Danone's expertise in the food sector to further develop Bimo's product offerings and market presence.
The ownership structure changed in 2007 when Danone sold its biscuit division to Kraft Foods, resulting in Kraft acquiring a 50% stake in Bimo. In September 2012, Kraft Foods acquired the remaining 50% stake from the Société Nationale d'Investissement (now Al Mada), becoming the sole owner of Bimo.
Following Kraft's reorganization in 2012, Bimo became part of Mondelez International, the global snacking company that emerged from Kraft's split. The merger of Kraft Foods Maroc and Bimo in 2013 led to the creation of Mondelez Maroc, a single entity managing both legacy brands.
From Wikipedia’s article on Bimo (Morocco), shared under CC BY-SA 4.0.4