The story
Founding
Dr. Bing L. Wong and Mr. Carl W. Rausch co-founded Biopure Fine Chemicals in 1984, some months later renamed to Biopure Corporation. At Tufts New England Enzyme Center in Boston, Massachusetts, Bing and Carl were working on a new concept of making biologicals and in the process of creating a new company. Jim Judelson then challenged them to make a sizeable quantity of haemoglobin solution from cattle. The deal was that if they could make the solution within one week and the solution could be infused into a rabbit and caused no deaths, they would be given USD 500,000 to Biopure Fine Chemicals to start up the company. Based on their hands-on experience in dealing with bovine blood and using their connections with several slaughter houses within the region, Bing, Carl and Ted Jocobs collected the bovine blood early the next morning and worked carefully for the entire week. In the end, they sent 4 litres of purified bovine haemoglobin solution to the designated laboratory via FedEx. On the 3rd Friday morning in November 1984, Christina Poulos (Bing's secretary) handed a FedEx envelope to Bing containing a USD 500,000 cheque. This was the beginning of Biopure.
Product strategy
For Hemopure, Biopure took a long time to establish which medical indication upon which to focus the majority of its attention. This can be seen through its filings with the U.S. Securities and Exchange Commission (SEC), as the company changed Hemopure’s marketing and approval strategies over the seven years that the company was publicly traded.
In contrast, its Oxyglobin product enjoyed a fairly steady strategy, as Biopure consistently marketed the product mostly to small animal veterinarians. Unfortunately the small market size made turning a profit, especially ex-US, difficult.
From Wikipedia’s article on Biopure, shared under CC BY-SA 4.0.3