B2W

Americanas was founded in 1929 in the city of Niterói, Rio de Janeiro, by Max Landesmann and a group of American investors. Initially, the company followed the department store model, offering a wide variety of products at affordable prices. Over the decades, Americanas expanded its national presence, adapting to market changes and incorporating new technologies.

In 1999, the company launched Americanas.com, marking its entry into e-commerce. In 2006, the merger between Americanas.com and Submarino took place, resulting in the creation of B2W Digital, consolidating its position in Brazilian e-commerce.

Judicial Reorganization and 3Q24 Results

In 2023, Americanas entered judicial reorganization after the discovery of significant accounting inconsistencies. The restructuring process involved management changes, debt renegotiation, and operational adjustments to restore market confidence.

In the third quarter of 2024, the company presented the following results:

Net income: R$ 10.3 billion, influenced by discounts in debt renegotiation.

Operating profit: Approximately R$ 279 million.

Net revenue: R$ 3.2 billion, a growth of 0.6% compared to 3Q23.

Debt reduction: From R$ 45.2 billion to R$ 1.7 billion.

Americanas operates in several segments:

Physical Stores

Americanas: Traditional model with an average sales area of 1,500 m² and a catalog of 60,000 items.

Americanas Express: Compact stores with an average of 400 m² and a catalog of 15,000 items, tailored to the local consumer profile.

Americanas Local: Convenience stores launched in 2016, focused on food convenience.