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BWMX on NYSE

BETTERWARE DE MEXICO, S.A.P.I. DE C.V

BETTERWARE DE MEXICO, S.A.P.I. DE C.V is a retail-catalog and mail-order houses company, listed on NYSE (BWMX).1

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Last updated Oct 21, 2026.

Overview

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  • TickerBWMX on NYSE1
  • IndustryRetail-Catalog & Mail-Order Houses1
  • HeadquartersO51
  • Incorporated inMexico2
  • Business addressCruce Carretera Gdl Ameca Huaxtla Km5, El Arenal, 453502
  • Filer categoryAccelerated filer2

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July 28, 2017, entered between Strevo, as pledgor, MCRF P, S.A. de C.V. SOFOM, E.N.R. (“CS”), as pledgee, and Betterware.3 From its latest annual report

Financials

From the company’s reports to the SEC. Every number links to the filing it came from. Figures are in MXN, the currency the company reports in.

Key numbers, fiscal 2024

67.9%Gross margin4
5.0%Net margin4
8.4%Revenue growth, 20244
61.2%Return on equity4
3.16×Debt to equity4

What sells

Revenue by product, business segment and region, as the company reports it to the SEC.

Business segments

JAFRAMember brought in 60% of the revenue BETTERWARE DE MEXICO, S.A.P.I. DE C.V broke down this way in fiscal 2025.

  1. JAFRAMember8.6B MXN560%up 5% from 2024
  2. BWMMember5.7B MXN540%down 5% from 2024
Business segments by year
Business segments202320242025
JAFRAMember7.3B MXN8.1B MXN8.6B MXN
BWMMember5.7B MXN6.0B MXN5.7B MXN

Regions

M X brought in 93% of the revenue BETTERWARE DE MEXICO, S.A.P.I. DE C.V broke down this way in fiscal 2025.

  1. M X13.2B MXN593%up 1% from 2024
  2. United States954.8M MXN57%up 3% from 2024
  3. EC34.5M MXN50%
  4. GT19.4M MXN50%up 111% from 2024
Regions by year
Regions202320242025
M X12.1B MXN13.2B MXN13.2B MXN
United States927.9M MXN925.0M MXN954.8M MXN
EC34.5M MXN
GT8.7M MXN9.2M MXN19.4M MXN

Where the money goes

Where each dollar of revenue went, fiscal 2024

  • Cost of revenue32¢4.5B MXN
  • Other costs55¢7.8B MXN
  • Interest5¢639.7M MXN
  • Income tax3¢469.3M MXN
  • Profit5¢711.5M MXN

Out of 14.1B MXN in revenue.4

Where each dollar of operating cash went, fiscal 2024

  • Dividends paid56¢998.1M MXN
  • Kept or used elsewhere44¢799.1M MXN

Out of 1.8B MXN of cash from operations.4

Financial statements

Revenue6789414.1B MXN in 2024+509% since 2018
05.0B MXN10.0B MXN15.0B MXN2018: 2.3B MXN2.3B MXN20182019: 3.1B MXN3.1B MXN2019+33%2020: 7.2B MXN7.2B MXN2020+135%2021: 10.1B MXN10.1B MXN2021+39%2022: 11.5B MXN11.5B MXN2022+14%2023: 13.0B MXN13.0B MXN2023+13%2024: 14.1B MXN14.1B MXN2024+8%
Gross profit678949.6B MXN in 2024+605% since 2018
02.5B MXN5.0B MXN7.5B MXN10.0B MXN2018: 1.4B MXN1.4B MXN20182019: 1.8B MXN1.8B MXN2019+33%2020: 4.0B MXN4.0B MXN2020+119%2021: 5.6B MXN5.6B MXN2021+41%2022: 7.5B MXN7.5B MXN2022+35%2023: 8.7B MXN8.7B MXN2023+16%2024: 9.6B MXN9.6B MXN2024+10%
Net income67894711.5M MXN in 2024+138% since 2018
-1.0B MXN01.0B MXN2.0B MXN2018: 299.3M MXN299.3M MXN20182019: 472.1M MXN472.1M MXN2019+58%2020: -298.4M MXN-298.4M MXN20202021: 1.7B MXN1.7B MXN20212022: 870.0M MXN870.0M MXN2022−50%2023: 1.0B MXN1.0B MXN2023+19%2024: 711.5M MXN711.5M MXN2024−31%

Every line of the income statement as filed: the last 3 fiscal years, latest first.5

Period ending2025-12-312024-12-312023-12-31
Revenue14.2B MXN14.1B MXN13.0B MXN
Cost of sales4.8B MXN4.5B MXN4.3B MXN
Gross profit9.5B MXN9.6B MXN8.7B MXN
Administrative expenses2.4B MXN2.7B MXN2.4B MXN
Selling expenses4.1B MXN4.0B MXN3.5B MXN
Distribution expenses697.3M MXN663.8M MXN582.2M MXN
Total operating expense7.2B MXN7.4B MXN6.4B MXN
Other expenses529.7M MXN
Operating income2.3B MXN1.7B MXN2.3B MXN
Interest expense-541.0M MXN-639.7M MXN-827.8M MXN
Interest income34.1M MXN22.8M MXN45.1M MXN
Gain (loss) in valuation of derivative financial instruments-108.8M MXN156.8M MXN-32.6M MXN
Foreign exchange gain226.5M MXN330.2M MXN267.4M MXN
Foreign exchange loss-146.4M MXN-375.6M MXN-374.2M MXN
Total financing income (cost)-535.7M MXN-505.4M MXN-922.2M MXN
Income before income taxes1.7B MXN1.2B MXN1.4B MXN
Current587.1M MXN752.6M MXN645.5M MXN
Deferred73.9M MXN-283.3M MXN-265.5M MXN
Total income taxes661.0M MXN469.3M MXN380.0M MXN
Net income for the year1.1B MXN711.5M MXN1.0B MXN
Owners of the Group1.1B MXN711.7M MXN1.0B MXN
Non-controlling interest51.0K MXN-206.0K MXN-2.7M MXN
Effect of foreign currency conversion26.9M MXN-16.7M MXN-4.3M MXN
Effect of recognized hedging instruments ORI net of tax-83.8M MXN
Remeasurement of defined benefit obligation, net of taxes-12.2M MXN11.8M MXN-22.4M MXN
Total comprehensive income for the year991.8M MXN706.6M MXN1.0B MXN
Owners of the Group991.7M MXN706.8M MXN1.0B MXN
Non-controlling interest51.0K MXN-206.0K MXN-2.7M MXN
Basic earnings per common share (pesos) (in Pesos per share)28.48 MXN19.11 MXN27.90 MXN
Diluted earnings per common share (pesos) (in Pesos per share)28.48 MXN19.11 MXN27.89 MXN

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Corporate structure

BETTERWARE DE MEXICO, S.A.P.I. DE C.V sits at the top of its group. 1 entity on record. Switch between the flow chart and the network, and select any entity to see its details.

Major holders of BETTERWARE DE MEXICO, S.A.P.I. DE C.V

  • Campalier, S.A. de C.V. Filed SCHEDULE 13D/A on BETTERWARE DE MEXICO, S.A.P.I. DE C.V, latest Sep 2, 2026 (3 filings since Feb 28, 2022)
  • Party Products Holdings LLC Filed SCHEDULE 13G on BETTERWARE DE MEXICO, S.A.P.I. DE C.V, latest Jun 16, 2026
  • BETTERWARE DE MEXICO, S.A.P.I. DE C.V O5

Built from major holders from Schedules 13D and 13G. Each entity in the chart links to its source.

What it owns

What BETTERWARE DE MEXICO, S.A.P.I. DE C.V reports owning in its annual reports to the SEC: buildings, land and equipment, real estate and locations, investments, intangible assets and inventory, at the end of its latest fiscal year and a year before.

Property and equipment

ItemLatestA year beforeChange
Property and equipment, net1.8B MXN4 Dec 31, 20242.9B MXN4 Dec 31, 2023−38.1%
Operating-lease assets (leased space)314.0M MXN4 Dec 31, 2024361.6M MXN4 Dec 31, 2023−13.1%

Investments

ItemLatestA year beforeChange
Cash and cash equivalents296.6M MXN4 Dec 31, 2024549.7M MXN4 Dec 31, 2023−46.1%

Intangibles and goodwill

ItemLatestA year beforeChange
Intangible assets, net (excluding goodwill)1.6B MXN4 Dec 31, 20241.6B MXN4 Dec 31, 2023−4.8%

Inventory

ItemLatestA year beforeChange
Inventory, total2.5B MXN4 Dec 31, 20242.0B MXN4 Dec 31, 2023+23.4%
Raw materials2.3B MXN4 Dec 31, 20241.8B MXN4 Dec 31, 2023+27.2%

Leadership

Who has led BETTERWARE DE MEXICO, S.A.P.I. DE C.V, and when. Pick a name to see everywhere that person has worked.

Chief executive

  1. Andres Campos Chevallier2026–now

Chief financial officer

  1. Raul Luis Del Villar Zanella2026–now
Board members and other officers (20)

Former names

  • Betterware de Mexico, S.A.B. de C.V.Sep 8, 2020 to Aug 27, 20212
  • Betterware de Mexico, S.A.B.I. de C.V.Aug 31, 2020 to Aug 31, 20202
  • Betterware de Mexico, S.A.P.I. de C.V.Apr 23, 2020 to Jul 31, 20202
  • Betterware de Mexico, S.A. de C.V.Sep 27, 2019 to Mar 13, 20202

Timeline

  1. Mar 18, 2026New chief executive Andres Campos Chevallier becomes CEO11

Calendar

Coming up

  1. Oct 22, 2026 · After the closeReports results for the quarter ending Sep/2026 A year earlier it reported $0.45 a share, on Oct 23, 2025.31

Upcoming dates from Nasdaq's calendar; past results from the company's 8-K filings (Item 2.02). The full markets calendar

Filings

104 filings to the SEC since October 2021: 5 annual reports, 29 insider forms, 4 large holders, 66 other. The latest 20:

  1. Oct 1, 20266-K REPORT OF FOREIGN PRIVATE ISSUER EDGAR
  2. Sep 29, 20266-K REPORT OF FOREIGN PRIVATE ISSUER EDGAR
  3. Sep 17, 20264 OWNERSHIP DOCUMENT EDGAR
  4. Sep 17, 20264 OWNERSHIP DOCUMENT EDGAR
  5. Sep 17, 20264 OWNERSHIP DOCUMENT EDGAR
  6. Sep 2, 2026SCHEDULE 13D/A EDGAR
  7. Aug 26, 20263 EDGAR
  8. Aug 25, 2026424B3 EDGAR
  9. Aug 24, 2026EFFECT EDGAR
  10. Aug 12, 2026F-3 EDGAR
  11. Aug 10, 20264 EDGAR
  12. Aug 4, 20264 EDGAR
  13. Jul 29, 20264 EDGAR
  14. Jul 23, 20266-K REPORT OF FOREIGN PRIVATE ISSUER EDGAR
  15. Jul 2, 20266-K REPORT OF FOREIGN PRIVATE ISSUER EDGAR
  16. Jun 16, 2026SCHEDULE 13G EDGAR
  17. Jun 3, 20266-K REPORT OF FOREIGN PRIVATE ISSUER EDGAR
  18. May 29, 20266-K REPORT OF FOREIGN PRIVATE ISSUER EDGAR
  19. May 5, 20266-K REPORT OF FOREIGN PRIVATE ISSUER EDGAR
  20. May 4, 20264 EDGAR

The 104 filings since October 2021 can be filtered by form type and year here when JavaScript is on.

Every filing from the last five years, summarized. The full record is on SEC EDGAR.

Insider trades

11 open-market trades by officers, directors and large owners since October 2021: 11 buys and 0 sales. Grants, option exercises and gifts are left out.

DateWhoTradeSharesPriceValueFiling
Sep 16, 2026CHEVALLIER SANTIAGO CAMPOSMD Betterware MexicoBuy15,000$16.46$246.9KForm 4
Sep 16, 2026Campos LuisDirectorBuy35,000$16.44$575.4KForm 4
Sep 16, 2026CHEVALLIER ANDRES CAMPOSCHIEF EXECUTIVE OFFICERBuy15,000$16.50$247.5KForm 4
Sep 15, 2026Campos LuisDirectorBuy45,000$16.26$731.7KForm 4
Sep 15, 2026CHEVALLIER ANDRES CAMPOSCHIEF EXECUTIVE OFFICERBuy30,000$16.41$492.3KForm 4
Aug 4, 2026Campos LuisDirectorBuy21,829$17.00$371.1KForm 4
Aug 3, 2026Campos LuisDirectorBuy3,186$17.00$54.2KForm 4
Jul 31, 2026Campos LuisDirectorBuy3,917$16.93$66.3KForm 4
Jul 27, 2026Campos LuisDirectorBuy46,830$16.41$768.5KForm 4
Apr 30, 2026SALAZAR FERNANDOSTRATEGY OFFICE SENIOR MANAGERBuy159$16.96$2.7KForm 4
Apr 28, 2026CHEVALLIER ANDRES CAMPOSCHIEF EXECUTIVE OFFICERBuy10,000$16.81$168.1KForm 4

From Forms 4 filed with the SEC.

Major holders

Investors who own more than 5% of the shares must tell the SEC: a 13D if they may seek to influence the company, a 13G if they hold passively.

SEC filer profile

How BETTERWARE DE MEXICO, S.A.P.I. DE C.V is registered with the Securities and Exchange Commission, from its EDGAR record and the cover page of its latest annual report.

  • Name on EDGARBETTERWARE DE MEXICO, S.A.P.I. DE C.V1
  • CIK0001788257
  • Filer statusAccelerated filer not an emerging growth company; not a shell company3
  • Incorporated inO53
  • Fiscal year endsDecember 311
  • Industry code (SIC)5961 Retail-Catalog & Mail-Order Houses1
  • SEC reviewing officeOffice of Trade & Services, Division of Corporation Finance1
  • Business addressCruce Carretera Gdl Ameca Huaxtla Km5, El Arenal, Jalisco 45350, Mexico1
  • Phone52 (33) 3836 05001
  • Shares outstanding37,316,546 shares as of Dec 31, 20253
  • AuditorPricewaterhouseCoopers, S. C., Mexico City PCAOB ID 1128; it also attests to the company’s internal control over financial reporting3
  • On EDGAR sinceSep 27, 20191
  • Filings165 in all: 6-K (80), 3 (21), 4 (8), 20-F (7), CORRESP (7), UPLOAD (6), 424B4 (4), EFFECT (4)1
    All 25 form types

    F-1/A (4), F-4/A (4), 424B3 (3), 8-A12B (2), CERT (2), F-1 (2), 20-F/A (1), 25 (1), 6-K/A (1), F-3 (1), F-4 (1), NT 20-F (1), SC 13D (1), SC 13D/A (1), SC 13G/A (1), SCHEDULE 13D/A (1), SCHEDULE 13G (1)

  • Latest filingsAnnual report (20-F) Apr 30, 2026

Securities registered for trading

ClassSymbolExchange
Ordinary Shares, no par value per shareBWMXNew York Stock Exchange

From the cover page of the 20-F filed Apr 30, 2026 (Section 12(b) of the Exchange Act).3

Sources

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