The story
Founded by Richard N. Cabela in 1961, in Chappell.1
The company that would become a sporting goods reseller and chain was started in December 1961 in Chappell, Nebraska. Richard (Dick) N. Cabela purchased $45 worth of fishing flies at a furniture expo in Chicago which he then advertised for sale in a local newspaper advertisement. When his first effort produced only one response, he placed an ad in a national magazine, Sports Afield, which was more successful. Cabela and his wife, Mary, mailed the orders and kept a record of all names and addresses.
In 1963, Cabela's brother Jim joined the company. The mimeographed catalog became a printed catalog, and the operation moved into the basement of a family store and then to a former American Legion Hall. In 1968, the company moved again into a former John Deere dealer facility in Sidney, Nebraska. Cabela's then sold fishing gear as well as equipment for hunting, backpacking, and other outdoor activities. In 1991, a 75,000-square-foot retail store was opened in Sidney. More stores were built, decorated with outdoor scenery, mounted animals, and aquariums. Some stores included shooting ranges and archery ranges. By 2014, there were 50 stores across the U.S. and Canada.
On February 17, 2014, founder Dick Cabela died at his home in Sidney, Nebraska, at the age of 77.
About half of Cabela's sales come from hunting-related merchandise with about a third derived from the sale of firearms, ammunition and accessories in 2012. Additionally, in 2012 30% of revenue came from direct sales (through catalog and online orders), and 59% from physical retail stores. The remaining 11% of revenue came from its financial subsidiary and credit card business.
In 1996, Gander Mountain, prior to declaring bankruptcy, sold its mail order business to Cabela's with a non-compete clause. In 2007, Cabelas brought suit against them to prevent their re-entry into the mail-order business. Gander Mountain won the lawsuit and began selling online as well.
In February 2013, Cabela's sued Gander Mountain for patent infringement over a fold-up cot that Gander was selling. In December 2013, Gander sued Cabela's for cybersquatting. In March 2014, Cabela's sold their recreational real estate division, Cabela's Trophy Properties, to Sports Afield. The name changed to Sports Afield Trophy Properties. In January 2016, Cabela's sold their Outdoor Adventures & T.A.G.S. divisions to Worldwide Trophy Adventures. On October 3, 2016, Bass Pro Shops announced an agreement to acquire Cabela's for $5.5 billion. In September 2017, Cabela's became part of Bass Pro Shops.
From Wikipedia’s article on Cabela's, shared under CC BY-SA 4.0.7