Private company

Charlie's

New Zealand beverage company

Charlie's Group Limited is a New Zealand-based producer of fruit juices and fruit-based soft drinks. It is owned by the Japanese beverage company Asahi. Charlie's was founded in 1999 by Marc Ellis, Stefan Lepionka and Simon Neal.² It is part of Asahi Breweries.¹ Wikipedia text CC BY-SA 4.0

Last updated Oct 21, 2026.

Overview

1999Founded¹

Industryfood industry¹
HeadquartersAuckland¹
Websitewww.charlies.co.nz

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Charlie's Group Limited is a New Zealand-based producer of fruit juices and fruit-based soft drinks. It is owned by the Japanese beverage company Asahi.²

Corporate structure

Charlie's is part of a group headed by Asahi Group Holdings. 33 entities, 12 countries on record. Switch between the flow chart and the network, and select any entity to see its details.

Asahi Group Holdings 東京都墨田区, Japan
- Asahi Holdings (Australia) Pty Ltd 100% · Southbank, Australia
  - ASAHI BEVERAGES (NZ) LIMITED Subsidiary · 100% · Parnell, New Zealand
  - Allpress Espresso NZ Limited Subsidiary · Auckland, New Zealand
- Asahi Group Japan Azumabashi, Japan
  - Asahi Breweries 東京都墨田区, Japan
    - Charlie's Auckland
    - 4 Pines Brewing Company Subsidiary
    - Fuller's Brewery Subsidiary · London, United Kingdom
    - Grolsch Subsidiary · Enschede, Netherlands
    - Kompania Piwowarska Subsidiary · Poznań
    - Meantime Brewery Subsidiary · Greenwich
    - Mountain Goat Beer Subsidiary · Richmond
    - Nikka Whisky Distilling Subsidiary · Minami-Aoyama
    - Peroni Brewery Subsidiary · Rome
      - 1 more
    - Wührer Subsidiary · Brescia, Italy
  - Asahi Soft Drinks Subsidiary · Azumabashi
    - Calpis Subsidiary · Ebisu-Minami
    - アサヒオリオン飲料 Subsidiary · Okinawa Prefecture, Japan
- Ursus Breweries BUCUREșTI, Romania
- ASAHI BIOCYCLE Subsidiary · Tokyo, Japan
- Plzeňský Prazdroj Subsidiary · Plzen, Czechia
- ASAHI EUROPE & INTERNATIONAL LTD Subsidiary · 100% · Woking, United Kingdom
- AE BRANDS KOREARR Subsidiary · Seoul, South Korea
- ALLPRESS ESPRESSO AUSTRALIA PTY. LTD. Subsidiary · Rosebery, Australia
- Asahi Brands Germany Subsidiary · Germany
- Asahi Breweries Europe Subsidiary · United Kingdom
- Dreher Breweries Subsidiary · Budapest District X, Hungary
- KOMPANIA PIWOWARSKA JOINT STOCK COMPANY (KOMPANIA PIWOWARSKA SPÓŁKA AKCYJNA) Subsidiary · Poznan, Poland
- SABMILLER AUSTRALIA BEVERAGE HOLDINGS LLP Subsidiary · Bristol, United Kingdom
- アサヒグループ食品株式会社 Subsidiary · 東京都墨田区, Japan
- アサヒ飲料株式会社 Subsidiary · 東京都墨田区, Japan

Built from parent and subsidiary links from GLEIF, the Global Legal Entity Identifier Foundation (CC0); subsidiaries, stakes and holdings from Wikidata (CC0). Each entity in the chart links to its source.

The story

Founded by Marc Ellis in 1999.¹

Leadership

Who has led Charlie's, and when. Pick a name to see everywhere that person has worked.

FounderMarc Ellis¹

Subsidiaries and ownership

Parent company

Asahi Breweries

From Wikidata.¹

Timeline

1999Founded Founded¹

Sources

The numbers on this page point here. Each one links to the record it came from.

1
WikidataCharlie's on Wikidata
2
WikipediaCharlie's on Wikipedia