Marketing
The Chupa Chups logo was designed in 1969 by the surrealist artist Salvador Dalí. Its first marketing campaign was the logo with the slogan "Es redondo y dura mucho, Chupa Chups", which translates from Spanish as "It's round and long-lasting". Later, celebrities like Madonna were hired to advertise the product.
In the 1973 television series Kojak, actor Telly Savalas was featured consuming these lollipops.
In the 1980s, as falling birth rates reduced the number of juvenile consumers, an anti-smoking slogan "Smoke Chupa Chups" was tried to attract adult consumers. The company's current anti-smoking slogan is "Stop smoking, start sucking", with their packages parodying cigarette pack designs. Some packages parody the mandatory black and white warning labels of the European Union with the notice "Sucking does not kill."
In the 1990s, Chupa Chups began supplying FC Barcelona manager Johan Cruyff with lollipops. Cruyff would suck Chupa Chups on the touchline during matches, having been forced to give up smoking for health reasons. When Cruyff died in 2016, fans left lollipops at his memorial.
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Chupa Chups sponsored the 1992 video game Zool. Their logo was featured prominently in the first level, "Sweet World".
In 1995, Chupa Chups became the first candy sent to the Mir space station.
In 1997, Chupa Chups launched a Spice Girls lollipop range with different packages each featuring a collectible Spice Girl sticker, toy microphones, and bubblegum packets that came with collectible Spice Girls temporary tattoos, as well as "Push Pops" and "Crazy Dips".
Between 2000 and 2003, Chupa Chups was the main shirt sponsor of English football team Sheffield Wednesday.
Since 2007, Chupa Chups was the signature sweet of the Marriott brand hotel Springhill Suites. Chupa Chups were available at the front desk of any Springhill Suites property for free to any guest, child or adult. As of August 2021, Marriott has begun stepping away from Chupa Chups as a signature item for Springhill Suites.
Messer Chups is a surf rock band from Saint Petersburg, Russia. In the group's name, "Messer" is taken from the German word for "knife" and "Chups" from Chupa Chups lollipops.
In 2025, Chupa Chups launched an Australian advertising campaign with the slogan "Suck Yeah"; this is the company's first major campaign in the country in more than a decade.
Products
Chupa Chups has a large product range, with their flagship lollipop being the most popular.
Chupa Chups has more than 100 flavours available worldwide, including sugar-free varieties. They are individually heat-sealed in the factory, and are best opened by twisting the base of the wrapper.
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