CRMB on NASDAQ

Crumbs Bake Shop

Logo: The logo is from the following website: crumbs.com Image taken from Crumbs website, Non-free logo, via Wikipedia⁴

Former bakery chain headquartered in New York City

Crumbs Bake Shop is an online store and a former bakery chain headquartered in New York City. Founded in 2003 as a small mom-and-pop style bakery on the Upper West Side of Manhattan by Mia & Jason Bauer, the company expanded to 79 locations in ten states (New York, Illinois, Virginia, Connecticut, New Hampshire, Massachusetts, New Jersey, Rhode Island, Maryland, and California) and Washington, D.C. Crumbs was the largest cupcake chain in the United States.³ Its shares trade on NASDAQ under the symbol CRMB.¹ Wikipedia text CC BY-SA 4.0

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Last updated Oct 21, 2026.

Overview

2003Founded¹

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TickerCRMB on NASDAQ¹
Industrybakery¹
HeadquartersManhattan¹
Websitewww.crumbs.com
Incorporated inDE⁵
Business address110 West 40Th Street, Suite 2100, New York, Ny 10018⁵

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What it owns

What Crumbs Bake Shop reports owning in its annual reports to the SEC: buildings, land and equipment, real estate and locations, investments, intangible assets and inventory, at the end of its latest fiscal year and a year before.

Property and equipment

Item	Latest	A year before	Change
Furniture and fixtures	$6.1M⁶ Dec 31, 2013	$4.5M⁶ Dec 31, 2012	+33.7%
Leasehold improvements	$14.0M⁶ Dec 31, 2013	$11.9M⁶ Dec 31, 2012	+17.2%
Construction in progress	$42.1K⁶ Dec 31, 2013	$802.1K⁶ Dec 31, 2012	−94.8%
Property and equipment, before depreciation	$20.1M⁶ Dec 31, 2013	$17.2M⁶ Dec 31, 2012	+16.3%
Accumulated depreciation	$5.5M⁶ Dec 31, 2013	$4.1M⁶ Dec 31, 2012	+32.7%
Property and equipment, net	$14.6M⁶ Dec 31, 2013	$13.1M⁶ Dec 31, 2012	+11.2%

Investments

Item	Latest	A year before	Change
Cash and cash equivalents	$892.5K⁶ Dec 31, 2013	$6.3M⁶ Dec 31, 2012	−85.8%

Intangibles and goodwill

Item	Latest	A year before	Change
Intangible assets, net (excluding goodwill)	$846.3K⁶ Dec 31, 2013	$448.3K⁶ Dec 31, 2012	+88.8%
Indefinite-lived intangibles (excluding goodwill)	$205.2K⁷ Dec 31, 2012	$133.5K⁷ Dec 31, 2011	+53.8%
Trademarks and trade names (indefinite-lived)	$307.3K⁶ Dec 31, 2013	$205.2K⁶ Dec 31, 2012	+49.7%
Finite-lived intangibles, gross	$1.1M⁶ Dec 31, 2013	$761.4K⁶ Dec 31, 2012	+48.2%
Accumulated amortization	$589.2K⁶ Dec 31, 2013	$518.4K⁶ Dec 31, 2012	+13.7%
Finite-lived intangibles, net	$539.0K⁶ Dec 31, 2013	$243.0K⁶ Dec 31, 2012	+121.8%

Inventory

Item	Latest	A year before	Change
Inventory, total	$418.6K⁶ Dec 31, 2013	$559.4K⁶ Dec 31, 2012	−25.2%

Leadership

Who has led Crumbs Bake Shop, and when. Pick a name to see everywhere that person has worked.

Chief executive

President

Chief financial officer

Paul Lapping2010–2011

Chief operating officer

Eric Wesolowski2013–2014

20052010201520202025

Chief executive officerEdward Slezak Apr 23, 2014 to Apr 23, 2014⁸
Chief executive officerJason Bauer May 9, 2011 to May 9, 2011⁹
Chief executive officerJulian Geiger Nov 16, 2011 to Oct 12, 2012¹⁰
PresidentJason Bauer May 9, 2011 to May 9, 2011⁹
PresidentJulian Geiger Nov 16, 2011 to Oct 12, 2012¹⁰
Chief financial officerPaul Lapping May 20, 2010 to May 10, 2011¹¹
Chief operating officerEric Wesolowski Mar 5, 2013 to Apr 23, 2014¹²

Board members and other officers (19)

VP and Chief Creative OfficerMia Bauer May 9, 2011 to Oct 9, 2012¹³
SR. VP of Business DevelopmentJason Bauer Nov 16, 2011 to Oct 9, 2012¹⁴
Board memberMark Robert Liebel Apr 9, 2014 to Apr 9, 2014¹⁵
Board memberS. Scott Fischer Apr 9, 2014 to Apr 9, 2014¹⁶
Board memberEdward Slezak Apr 23, 2014 to Apr 23, 2014⁸
Board memberHarold Kestenbaum Aug 14, 2013 to Mar 13, 2014¹⁷
Board memberStephen Z. Fass Jan 27, 2012 to Jun 12, 2013¹⁸
Board memberKirk Alan Rose Nov 6, 2012 to Jun 12, 2013¹⁹
Board memberEdwin H. Lewis May 9, 2011 to Jun 12, 2013²⁰
Board memberJason Bauer May 9, 2011 to Oct 9, 2012⁹
Board memberJeffrey Roseman May 9, 2011 to Jun 12, 2013²¹
Board memberJulian Geiger May 9, 2011 to Feb 25, 2014²²
Board memberMark Klein May 10, 2011 to Feb 3, 2014²³
Board memberAndrew Moger Jun 13, 2011 to Mar 1, 2012²⁴
Board memberAndrew Fink May 20, 2010 to May 10, 2011²⁵
Board memberFrederick G. Kraegel May 20, 2010 to Jun 12, 2013²⁶
Board memberLeonard Potter May 20, 2010 to Jun 12, 2013²⁷
Board memberPaul Lapping May 20, 2010 to May 10, 2011¹¹
General counselEdward Slezak Aug 16, 2013 to Apr 23, 2014²⁸

Former names

57th Street General Acquisition CorpNov 16, 2009 to Nov 16, 2011⁵

Timeline

Apr 23, 2014New chief executive Edward Slezak becomes CEO⁸
Nov 16, 2011New chief executive Julian Geiger becomes CEO¹⁰
May 9, 2011New chief executive Jason Bauer becomes CEO⁹
2003Founded Founded¹

SEC filer profile

How Crumbs Bake Shop is registered with the Securities and Exchange Commission, from its EDGAR record and the cover page of its latest annual report.

Name on EDGARCrumbs Bake Shop, Inc.²
CIK0001476719
Employer ID (EIN)27-1215274²
Incorporated inDelaware²
Fiscal year endsDecember 31²
Industry code (SIC)5400 Retail-Food Stores²
Business address110 West 40Th Street, Suite 2100, New York, NY 10018²
Phone212-221-7105²
Shares outstanding12,526,488 as of Apr 15, 2014²⁹
Public float$11.0M as of Jun 28, 2013⁶
On EDGAR sinceNov 16, 2009²
Filings386 in all: 4 (105), 8-K (60), 3 (30), CORRESP (22), SC 13G (20), SC 13G/A (17), UPLOAD (13), 10-Q (12)²
All 40 form types
SC TO-I/A (12), SC 13D/A (11), 4/A (7), 8-K/A (7), 10-Q/A (6), S-1/A (6), 424B3 (5), S-3/A (5), SC 13D (5), 10-K (4), D (4), DEF 14A (4), EFFECT (4), SC TO-C (4), S-3 (3), 10-K/A (2), PRE 14A (2), S-8 (2), 15-12B (1), 25-NSE (1), 3/A (1), 424B4 (1), 8-A12B (1), 8-A12G (1), CERTNAS (1), CT ORDER (1), DEFA14A (1), DEFR14A (1), NT 10-K (1), NT 10-Q (1), S-1 (1), SC TO-I (1)
Latest filingsAnnual report (10-K) Mar 31, 2014
Quarterly report (10-Q) May 15, 2014
Proxy statement (DEF 14A) Apr 29, 2014
Latest 8-K (8-K) Sep 30, 2014

Sources

The numbers on this page point here. Each one links to the record it came from.

1
WikidataCrumbs Bake Shop on Wikidata
2
SEC EDGARCrumbs Bake Shop filings on SEC EDGAR
3
WikipediaCrumbs Bake Shop on Wikipedia
4
Wikimedia CommonsCrumbs Bake Shop logo by The logo is from the following website: crumbs.com Image taken from Crumbs website, Non-free logo
5
SEC EDGARCrumbs Bake Shop filings on SEC EDGAR
6
SEC EDGARCrumbs Bake Shop 10-K for fiscal 2013
7
SEC EDGARCrumbs Bake Shop 10-K for fiscal 2012
8
SEC EDGAREdward Slezak, Chief executive officer
9
SEC EDGARJason Bauer, Chief executive officer
10
SEC EDGARJulian Geiger, Chief executive officer
11
SEC EDGARPaul Lapping, Chief financial officer
12
SEC EDGAREric Wesolowski, Chief operating officer
13
SEC EDGARMia Bauer, VP and Chief Creative Officer
14
SEC EDGARJason Bauer, SR. VP of Business Development
15
SEC EDGARMark Robert Liebel, Board member
16
SEC EDGARS. Scott Fischer, Board member
17
SEC EDGARHarold Kestenbaum, Board member
18
SEC EDGARStephen Z. Fass, Board member
19
SEC EDGARKirk Alan Rose, Board member
20
SEC EDGAREdwin H. Lewis, Board member
21
SEC EDGARJeffrey Roseman, Board member
22
SEC EDGARJulian Geiger, Board member
23
SEC EDGARMark Klein, Board member
24
SEC EDGARAndrew Moger, Board member
25
SEC EDGARAndrew Fink, Board member
26
SEC EDGARFrederick G. Kraegel, Board member
27
SEC EDGARLeonard Potter, Board member
28
SEC EDGAREdward Slezak, General counsel
29
SEC EDGARCrumbs Bake Shop 10-Q filed May 15, 2014: shares outstanding