The story
Founded by Doug Otto in 1973.1
In 1973, Karl Lopker began his career making and selling flip-flops at craft fairs along the West Coast of the United States. That company sold its leather sandals under the name "Styled Steer." In 1975, Doug Otto visited Hawaii on business and found that locals referred to his sandals as "deckas", a slang word based on their striped layered construction that resembled a "deck" of stacked wood. Liking the name, Lopker and Otto named their brand Deckers.
In 1985, Deckers expanded its range of sandals when it entered into a licensing agreement to produce and distribute Teva sandals. Deckers purchased Teva's patents, trademarks, and other assets in 2002.
The company was renamed Deckers Outdoor Corporation when it went public on the NASDAQ in 1993, and Deckers purchased Simple Shoes.
In 1995, Deckers purchased UGG Holdings. UGG boots became well known after they were included on The Oprah Winfrey Show's Favorite Things segment in 2003.
In 2010, Deckers acquired MOZO Shoes, a brand that produced footwear for the culinary industry, but sold the brand in July 2015. Deckers acquired Sanuk shoes for $120 million in 2011, which it later divested to Canadian sportswear company Lolë. In 2013, Deckers acquired Hoka One One. In 2015, Deckers acquired Koolaburra and positioned it under its UGG brand.
From Wikipedia’s article on Deckers Brands, shared under CC BY-SA 4.0.9