The story
Digitas was originally founded as Eastern Exclusive by Michael Bronner in 1980. It later became Bronner Slosberg Humphrey Inc. (BSH). In 1995, the company launched a subsidiary called Strategic Interactive Group, which merged with BSH to form Bronner.com in 1999. Shortly thereafter, the company was renamed Digitas.
In December 2006, Digitas was acquired by Publicis Groupe for approximately $1.3 billion in an all-cash transaction. In 2013, Digitas merged with the European digital agency LBi to form DigitasLBi, creating one of the largest digital networks in the world.
In 2018, DigitasLBi underwent a global rebrand, dropping "LBi" from its name.
In 2018, Publicis Groupe launched a Digitas office in Thailand, following earlier expansions in Kuala Lumpur and Shanghai. The agency was also introduced to the Middle East.
From Wikipedia’s article on Digitas, shared under CC BY-SA 4.0.5