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Private company

Direct Line

Logo: directline.com3

Direct Line is an Insurance company based in London Borough of Bromley, founded in 1984.1 It was founded by Martin Long and Peter Wood.1 It is part of Direct Line Group.1

Last updated Oct 21, 2026.

Overview

1984Founded1
  • HeadquartersLondon Borough of Bromley, United Kingdom1
  • Websitewww.directline.com
  • Legal formprivate company limited by shares1
  • LEI213800C229CRIQN7Q4862
  • StatusActive2
  • LEI statusLapsed (not renewed)2
  • Registered addressCHURCHILL COURT, BR1 1DP Bromley, United Kingdom2
  • Registered withCompanies House, 018108012

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Corporate structure

Direct Line is part of a group headed by DIRECT LINE INSURANCE GROUP PLC. 34 entities, 3 countries on record. Switch between the flow chart and the network, and select any entity to see its details.

  • DIRECT LINE INSURANCE GROUP PLC Bromley, United Kingdom
    • Direct Line Group Bromley, United Kingdom
      • Direct Line for Business Subsidiary
      • Darwin Subsidiary
      • DLG Auto Services Subsidiary
      • DLG Partnerships Subsidiary
      • GREEN FLAG HOLDINGS LIMITED Subsidiary · Bromley, United Kingdom
        • GREEN FLAG GROUP LIMITED Subsidiary · Leeds, United Kingdom
          • 2 more
      • Privilege Subsidiary
      • UKI LIFE ASSURANCE SERVICES LIMITED Subsidiary · Bromley, United Kingdom
    • Green Flag Leeds, United Kingdom
    • U K INSURANCE LIMITED Bromley, United Kingdom
      • Churchill Insurance Company Bromley, United Kingdom
      • Direct Line Bromley, United Kingdom
      • THE NATIONAL INSURANCE AND GUARANTEE CORPORATION LIMITED Subsidiary · Bromley, United Kingdom
      • U K INSURANCE LIMITED (IRISH BRANCH) Branch · Leeds, United Kingdom
    • DIRECT LINE INSURANCE GROUP EMPLOYEE BENEFIT TRUST Subsidiary · St Helier, Jersey
    • DL INSURANCE SERVICES LIMITED Subsidiary · Bromley, United Kingdom
      • BY MILES GROUP LTD Subsidiary · Bromley, United Kingdom
        • BY MILES TECHNOLOGY SERVICES LTD Subsidiary · Bromley, United Kingdom
      • BY MILES LTD Subsidiary · Norwich, United Kingdom
      • DL SUPPORT SERVICES INDIA PRIVATE LIMITED Subsidiary · New Delhi, India
      • DLG LEGAL SERVICES LIMITED Subsidiary · Leeds, United Kingdom
      • DLG PENSION TRUSTEE LIMITED Subsidiary · Bromley, United Kingdom
      • FARMWEB LIMITED Subsidiary · Bromley, United Kingdom
    • DLIG 2012 SHARE INCENTIVE PLAN Subsidiary · Bristol, United Kingdom
    • FINSURE PREMIUM FINANCE LIMITED Subsidiary · Norwich, United Kingdom
    • INTER GROUP INSURANCE SERVICES LIMITED Subsidiary · Norwich, United Kingdom
      • INTERGROUP ASSISTANCE SERVICES LIMITED Subsidiary · Bromley, United Kingdom
    • U K INSURANCE BUSINESS SOLUTIONS LIMITED Subsidiary · Bromley, United Kingdom
    • UK ASSISTANCE ACCIDENT REPAIR CENTRES LIMITED Subsidiary · Norwich, United Kingdom
    • UK ASSISTANCE LIMITED Subsidiary · Norwich, United Kingdom

Built from parent and subsidiary links from GLEIF, the Global Legal Entity Identifier Foundation (CC0); subsidiaries, stakes and holdings from Wikidata (CC0). Each entity in the chart links to its source.

The story

Founded by Martin Long and Peter Wood in 1984.1

Leadership

Who has led Direct Line, and when. Pick a name to see everywhere that person has worked.

Products and brands

  • insurance

Listed on Wikidata.1

Subsidiaries and ownership

Parent company

Parent company (GLEIF)

Ultimate parent

From Wikidata.1 Ownership links from GLEIF, the Global Legal Entity Identifier Foundation (CC0); each one cites its LEI record.

Timeline

  1. Jun 24, 2015Parent Directly consolidated by U K INSURANCE LIMITED2
  2. 1984Founded Founded1

Sources

The numbers on this page point here. Each one links to the record it came from.

  1. 1
  2. 2
  3. 3
    Company websiteDirect Line logo