Private company

Dreams

Logo: Dreamsbeds, CC BY-SA 4.0, via Wikimedia Commons⁴

UK-based bed retailer

Dreams Limited is a United Kingdom-based bed retailer and manufacturer specialising in beds, mattresses, bedroom furniture and bed linen. The first Dreams store was opened in 1987 by Mike Clare, and today there are over 200 stores nationwide. The company has its own purpose-designed mattress factory, and currently employs around 1,500 people, across a network of retail showrooms.² It is headquartered in Loudwater.¹ Wikipedia text CC BY-SA 4.0

Last updated Oct 21, 2026.

Overview

1985Founded¹

HeadquartersLoudwater¹
Websitewww.dreams.co.uk
Legal formPrivate Limited Company³
LEI213800SNB8OJ6EU5WS05³
StatusActive³
LEI statusIssued and current³
Registered addressKnaves Beech Business Centre, HP10 9YU High Wycombe, United Kingdom³
Registered withCompanies House, 08428347³

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Corporate structure

Dreams is part of a group headed by Tempur Sealy International. 44 entities, 13 countries on record. Switch between the flow chart and the network, and select any entity to see its details.

Tempur Sealy International Dallas, Texas, United States
- Dreams High Wycombe, United Kingdom
- TEMPUR-PEDIC MANAGEMENT, LLC Lexington, Kentucky, United States
  - Dan-Foam Aarup, Denmark
  - SEALY CANADA LTD./LTEE Subsidiary · Calgary, Alberta, Canada
    - Tempur Canada LTD. Subsidiary · Toronto, Ontario, Canada
- Tempur-Pedic Subsidiary · Lexington
- Comfort Revolution, LLC Subsidiary · Delaware, United States
- Dan-Foam ApS Subsidiary · Denmark
- Mattress Firm Group LLC Subsidiary · Delaware, United States
- Mattress Firm, Inc. Subsidiary · Delaware, United States
- MATTRESS HOLDINGS INTERNATIONAL B.V. Subsidiary · Amsterdam, Netherlands
- Sealy (Switzerland) GmbH Subsidiary · Switzerland
- Sealy Canada, Ltd./Ltee Subsidiary · Alberta, Canada
- Sealy Ecommerce, LLC Subsidiary · Delaware, United States
- Sealy Mattress Company Subsidiary · Ohio, United States
- Sealy Mattress Company of Puerto Rico Subsidiary · Ohio, United States
- Sealy Mattress Manufacturing Company, LLC Subsidiary · Delaware, United States
- Sealy Technology LLC Subsidiary · North Carolina, United States
- Sealy, Inc. Subsidiary · Ohio, United States
- Sleep Insurance, Inc. Subsidiary · Vermont, United States
- Sleep Outfitters USA, LLC Subsidiary · Delaware, United States
- Sleepy's, LLC Subsidiary · Delaware, United States
- Somnigroup Management LLC Subsidiary · Delaware, United States
- Tempur Australia Pty. Ltd. Subsidiary · Australia
- Tempur Canada Ltd. Subsidiary · Ontario, Canada
- Tempur Korea Limited Subsidiary · South Korea
- Tempur Production USA, LLC Subsidiary · Virginia, United States
- Tempur Retail Stores, LLC Subsidiary · Delaware, United States
- and 15 more

Built from parent and subsidiary links from GLEIF, the Global Legal Entity Identifier Foundation (CC0); subsidiaries listed in Exhibit 21 of annual reports filed with the SEC; subsidiaries, stakes and holdings from Wikidata (CC0). Each entity in the chart links to its source.

The story

The first Dreams store opened in Uxbridge in 1985. By 2000, Dreams had 50 stores, and opened its own mattress factory in Oldbury, Birmingham.

In April 2013, Dreams PLC went into a pre packaged administration, and was purchased by Sun European Partners. It has since traded as Dreams Ltd.

Sun European Partners put the retailer up for sale in early 2017, advised by N M Rothschild & Sons.

In May 2021, Dreams was acquired by Tempur Sealy International (now known as Somnigroup International).

Around 2021/2022, most Dreams stores in Northern Ireland were renamed to Bedtime to match the Sofatime brand, this rebrand was backtracked in 2023, with the stores rebranding back to the Dreams name.

In 2023, Dreams opened their first store in the Republic of Ireland in Galway, followed by stores in Dublin and Limerick.

From Wikipedia’s article on Dreams (bed retailer), shared under CC BY-SA 4.0.⁵

Products and brands

furniture

Listed on Wikidata.¹

Subsidiaries and ownership

Owners

Sun Capital Partners

Ultimate parent

Tempur Sealy International³

From Wikidata.¹ Ownership links from GLEIF, the Global Legal Entity Identifier Foundation (CC0); each one cites its LEI record.

Controversies and legal

Investigations

Investigations into the business's operations have been conducted by the United Kingdom's Office of Fair Trading in 1998 and again in 2001, due to contracts in breach of the Unfair Terms in Consumer Contracts Regulations 1999. Following customer complaints, the company was also investigated and featured on BBC's Watchdog programme. In response to this matter Dreams made an apology on the programme.

In February 2007, Dreams was investigated and censured by the Advertising Standards Agency for misleading claims in its promotional material. In 2010, another complaint against Dreams was upheld by the ASA, which ruled that Dreams' advertising broke the rules regarding truthfulness, and contained misleading advertising without evidence to back up its claims.