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Dulux

Internationally available brand of architectural paint

Dulux is an internationally available brand of architectural paint that originated from the United Kingdom. The brand name Dulux has been used by both Imperial Chemical Industries (ICI) and DuPont since 1931 and was one of the first alkyd-based paints. It is produced by AkzoNobel (originally produced by ICI prior to 2008) although the North American market was served by the Pittsburgh Paints Company.2 Wikipedia text CC BY-SA 4.0

Last updated Oct 21, 2026.

Overview

1931Founded1

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HK Sai Ying Pun Des Voeux Road West Dulux Painting Material Shop 3
Photo: Dromafoobeno, CC BY-SA 3.0, via Wikimedia Commons4

Dulux is an internationally available brand of architectural paint that originated from the United Kingdom. The brand name Dulux has been used by both Imperial Chemical Industries (ICI) and DuPont since 1931 and was one of the first alkyd-based paints. It is produced by AkzoNobel (originally produced by ICI prior to 2008) although the North American market was served by the Pittsburgh Paints Company.2

The story

ICI Paints was formed in 1926. The Dulux paint brand was introduced in 1931. The name Dulux is derived from the words Durable and Luxury.

In the early days of its existence, decorators and their suppliers were the main customers for Dulux, with Say Dulux to your decorator used as an advertising slogan in the 1950s. By 1953, Dulux was available in the retail market and ten years later an Old English Sheepdog was used in advertisements, to the point where "Dulux dog" has become a common nickname for the breed.

Dulux had a market share in the United Kingdom of around 25 percent according to research by Kantar Group.

From Wikipedia’s article on Dulux, shared under CC BY-SA 4.0.3

Products and brands

  • paint

Listed on Wikidata.1

Subsidiaries and ownership

Owners

From Wikidata.1

Timeline

  1. 1931Founded Founded1

Sources

The numbers on this page point here. Each one links to the record it came from.

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