Private company

E. Gluck Corporation

Logo: The logo may be obtained from E. Gluck Corporation., Non-free logo, via Wikipedia3

American watch manufacturer

E. Gluck Corporation is an American watch manufacturer headquartered in Little Neck, New York. It was founded in 1956 by Eugen Gluck. E. Gluck Corporation manufactures watches under two flagship proprietary brands, Armitron and Torgoen.2 Wikipedia text CC BY-SA 4.0

Last updated Oct 21, 2026.

Overview

1956Founded1

E. Gluck Corporation is an American watch manufacturer headquartered in Little Neck, New York. It was founded in 1956 by Eugen Gluck. E. Gluck Corporation manufactures watches under two flagship proprietary brands, Armitron and Torgoen. The company also manufactures watches for major fashion brands, including: Anne Klein, Nine West, Juicy Couture, Vince Camuto, Badgley Mischka and Joseph Abboud. As of 1999, Armitron had the fifth largest share of all watch purchases, by brand, in the United States. As of 2005, Armitron ranks as one of the top ten fine and fashion watch brands in the US, along with Timex, Fossil, Seiko, Citizen, Casio, Guess, Bulova, Movado, and Pulsar.2

Products and brands

  • watch

Listed on Wikidata.1

Divisions

Armitron

Men's Dress Watches

Men's Sport Watches

Ladies' Dress Watches

Themed-dials

Read the full text

Ladies' Sport Watches

Armitron is a medium-price watch manufacturing company which manufactures and retails watches in the U.S. only.

Brands

Anne Klein

Anne Klein NY

Armitron

Badgley Mischka

JLO By Jennifer Lopez

Nine West

Notable marketing efforts

Clock sponsor at Yankee Stadium.

From Wikipedia’s article on E. Gluck Corporation, shared under CC BY-SA 4.0.4

Timeline

  1. 1956Founded Founded1

Funding

Where the company's money came from, by calendar year: private offerings filed with the SEC, federal grants, loans, contracts and other assistance from USAspending.gov, and PPP loans from the SBA. Each bar links to the records below.

Money received by year$5.5M 2020–2021
Money received by yearMoney received by year, 2020–2021: $5.5M in all. PPP loans $5.5M.$0$1M$2M$3M$4M2020 · PPP loans: $3.5M20202021 · PPP loans: $2.0M2021
Figures by year
YearPPP loansTotal
2021$2.0M$2.0M
2020$3.5M$3.5M

PPP loans

Paycheck Protection Program loans of $150,000 and up, approved April 2020 to July 2021, from the SBA5. Matched to this company by name and state.

  1. Apr 7, 2020$3.5M PPP loan (first draw) from FinWise Bank5To E. GLUCK CORPORATION, Little Neck NY; $3.6M forgiven Jun 9, 2021
  2. Feb 4, 2021$2.0M PPP loan (second draw) from Liberty SBF Holdings LLC5To E. GLUCK CORPORATION, Little Neck NY; $2.0M forgiven Mar 14, 2022