E. Marinella

In 1914 Eugenio Marinella opened a shop in Piazza Vittoria, on the Riviera di Chiaia in Naples, with the stated ambition of recreating what writer Matilde Serao described as "a small corner of England in Naples". Eugenio, and later his son Luigi, travelled personally to England to select fabrics for the firm's ties and shirts; the original boutique itself was fitted with English materials, down to the door jambs. Over the following decades the boutique became an institution of Neapolitan elegance, serving the city's aristocracy and, progressively, an international clientele.

The brand's reputation spread beyond Italy in the 1980s, when President of the Italian Republic Francesco Cossiga adopted the habit of presenting heads of state with a box of five Marinella ties on official visits, establishing the tie as an Italian diplomatic gift. E. Marinella ties were included in the ITEMS: Is Fashion Modern? exhibition at MoMA in New York from October 1, 2017 to January 28, 2018, which surveyed the most influential garments and accessories of the past century.

In 2019, on the company's 105th anniversary, Alessandro Marinella – the founder's great-grandson – formally joined the business, taking charge of its management and of a programme of international retail expansion and digital development. In 2025 the Italian Tennis and Padel Federation (FITP) commissioned E. Marinella to produce its official federation ties, marking the brand's entry into institutional sportswear partnerships.

The core of the company's production remains the handmade silk necktie, each cut from printed silk and assembled individually. In addition to ties, E. Marinella sells bags, watches, cologne, accessories and cufflinks for men, while its women's line includes bags, scarves, perfumes and accessories. The company has since expanded towards a broader made-to-measure offering, including outerwear, shoes and womenswear.