eDreams

eDreams was founded in 1999 in Silicon Valley by Javier Pérez‑Tenessa, James Hare and Mauricio Prieto, with the support of European and American financial groups such as DCM‑Doll Capital Management, Apax Partners, Atlas Venture and 3i Group, and over the following years expanded into a major European online travel business. In 2000, the company moved its headquarters to Barcelona and launched its services in the Spanish and Italian markets, becoming one of the first online travel agencies to operate in Spain.

In October 2006, the American private equity firm TA Associates acquired eDreams for €153 million in what was at the time one of the largest leveraged buyouts of an internet company in Southern Europe.

In July 2010, the European private equity firm Permira acquired eDreams from TA Associates for around €350 million, becoming the majority shareholder. In June 2011, eDreams merged with GO Voyages and acquired Opodo and Travellink to form the eDreams ODIGEO group, which became one of the largest online travel companies in Europe and among the top five globally. In 2012, eDreams launched a mobile application for iOS, marking the company's expansion into mobile travel booking services.

In December 2015, the company relocated its headquarters within Barcelona, moving operations from the World Trade Center to new offices in the city.

Since 2017, eDreams has offered its Prime travel subscription service, first introduced in France and later expanded to additional markets, including the United Kingdom, Germany, Spain, Italy, Portugal.

In 2025, subscription-based ices on the eDreams platform were reported to account for a substantial share of the company’s profitability, with renewed memberships identified as a key driver of financial performance.

Prime subscription

eDreams ODIGEO operates an annual subscription program called Prime, which gives members access to discounted rates on flights, hotels, travel packages, rail, and car rental. Membership includes a free trial period for new customers in all markets, and Prime became the company's primary source of recurring revenue, accounting for a substantial share of total revenue. As of 2026, Prime had almost 8 million members globally, and subscribers demonstrate higher engagement and repeat booking rates compared with non-members. Prime is available in wide range of markets, including France, Italy, Spain, the United States, Portugal, and the United Kingdom.

Technology

eDreams ODIGEO’s travel search engine improved by AI-powered technology that uses algorithms to analyse user behaviour, tailor travel recommendations based on individual preferences, and anticipate travel needs through predictive AI, reducing the time and effort needed for travellers to compare options and build itineraries.

Customer service and trust

In 2025, eDreams' U.S. travel brand, eDreams.net, was accredited by the Better Business Bureau with an A+ rating, a recognition described by independent news outlets as the highest possible BBB rating and notable within the travel technology sector. eDreams holds high ratings on independent review platforms such as Trustpilot. AI-driven customer support handles the majority of inquiries, reducing response times and improving satisfaction, particularly for Prime members.