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Emgrand

Logo: MjhdNfl, Public domain, via Wikimedia Commons3

Chinese automobile marque

Emgrand was an automobile marque owned by the Chinese automotive manufacturer Geely. It was launched in August 2009 and discontinued in 2014 after its products were rebranded as Geely. Emgrand ceased to be a separate brand and was demoted to being a model name under the Geely brand.2 It was founded by Li Shufu.1 Wikipedia text CC BY-SA 4.0

Last updated Oct 21, 2026.

Overview

2005Founded1
  • Industryautomotive industry1
  • Website

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大步汽车城 吉利帝豪 - panoramio
Photo: JtWang, CC BY-SA 3.0, via Wikimedia Commons5

Emgrand was an automobile marque owned by the Chinese automotive manufacturer Geely. It was launched in August 2009 and discontinued in 2014 after its products were rebranded as Geely. Emgrand ceased to be a separate brand and was demoted to being a model name under the Geely brand.2

Corporate structure

Emgrand is part of a group headed by Geely. 50 entities, 13 countries on record. Switch between the flow chart and the network, and select any entity to see its details.

Built from parent and subsidiary links from GLEIF, the Global Legal Entity Identifier Foundation (CC0); subsidiaries, stakes and holdings from Wikidata (CC0); major holders from Schedules 13D and 13G. Each entity in the chart links to its source.

The story

Founded by Li Shufu in 2005.1

The Emgrand marque was publicly unveiled at the 2009 Auto Shanghai autoshow, together with two other new Geely brands, Englon and Gleagle.

The first Emgrand EC7 production models for retail sale were completed in July 2009 at the Geely plant in Ningbo, Zhejiang. The EC7 went on sale in China in mid-August 2009 as the marque's launch model. The second Emgrand production model, the Emgrand EC8, was launched in October 2010.

In December 2011 it was announced that Emgrand would be launched in the United Kingdom in late-2012, with the Emgrand EC7 planned to be the first model to go on sale. Emgrand vehicles were intended to be distributed in the UK by Manganese Bronze Holdings (which Geely owns), trading under the name Geely Auto UK. The launch was subsequently put on hold.

The Emgrand marque was discontinued in 2014 and its products were rebranded Emgrand series under Geely.

From Wikipedia’s article on Emgrand, shared under CC BY-SA 4.0.4

Leadership

Who has led Emgrand, and when. Pick a name to see everywhere that person has worked.

Products and brands

Products

Production models

The following Emgrand were produced:

Emgrand EC7 (compact front-wheel drive sedan and hatchback)

Emgrand EC7-RV

Emgrand EC8

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Emgrand X7 (SUV)

Concept cars

A concept of the Emgrand GE limousine car was unveiled at 2009 Auto Shanghai autoshow, with a refined version later shown at the 2010 Beijing Auto Show.

Emgrand unveiled three new concept cars at the 2012 Beijing Auto Show – the EX8, EX9 and GE.

Emgrand unveiled the KC concept car at the 2013 Shanghai Auto Show, a Mid-size sedan previewing the Emgrand EC9 production model. Due to the discontinuation of the Emgrand brand one year after, the production model was sold under the Geely brand as the Geely Borui.

Production

Emgrand vehicles were principally assembled at the Geely plant in Ningbo, Zhejiang.

From Wikipedia’s article on Emgrand, shared under CC BY-SA 4.0.4

Subsidiaries and ownership

Parent company

From Wikidata.1

Acquisitions

  1. Succeeded Gleagle1
  2. Succeeded by Geely Auto1

Timeline

  1. 2014Dissolved Dissolved1
  2. 2005Founded Founded1

Sources

The numbers on this page point here. Each one links to the record it came from.

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