XLSmart

History

Excelcomindo was established on October 6, 1989 under the name of PT Grahametropolitan Lestari and originally was a trading and general services company. XL became the first private mobile services operator in the country, starting commercial operations on October 8, 1996. In 2009, XL was bought by the Axiata Group which caused a change of logos. The XL letters were made blue (the blue and green version was also used), and an Axiata tag was added on to the logo. On October 28, 2014, XL launched the new logo with the launch of Real Mobile 4G LTE network service. On October 5, 2016, to commemorate XL's 20th anniversary, XL changed its logo colour from yellow and green to blue and green, similar to the colour in the first XL logo.

On 11 December 2024, XL announced that it will merge with Smartfren (owned by Sinar Mas) for IDR 104 trillion or USD 6,5 billion, creating the country's new telecommunication powerhouse. XL will operate as the surviving entity and will be changing its name to XLSMART under the new company name of PT XLSMART Telecom Sejahtera. The merging process is expected to complete in the first half of 2025. During the Annual General Meeting of Shareholders on 25 March 2025, the board of director had changed, with Rajeev Sethi appointed as its new President Director. On the same day, XL approved the planned merger with Smartfren during the Extraordinary General Meeting of Shareholders, with the completion date set on 16 April 2025.

GSM XL (1996–2002)

Langsung Kriiing.... (Directly Rings Up..., 8 October 1996 – 14 March 2002)

Pro XL (1998–2004)

Tak Selalu Pilihan Anda yang Pro (Your Choice Isn't Always the Pro, 1 January 1998 – 31 December 1999)

Anda yang Pro (You're the Pro, 1 January 2000 – 15 November 2001)

Pilih yang Pro (Choose the Pro, 31 December 1997 – 15 November 2001)

Tak Hanya Bicara (Not Just Talkin', 16 November 2001 – 25 June 2004)

Bening Sepanjang Nusantara (Calling Throughout the Archipelago, 21 June 2003 – 25 June 2004)