The story
Founded by Peter Thorwöste in 1649, in Fiskars.1
The company traces its origins to 1649, when a Dutch merchant named Peter Thorwöste was given a charter by Christina, Queen of Sweden, to establish a blast furnace and forging operation in the small village of Fiskars; however, he was not permitted to produce cannons. This makes it the oldest privately owned company in Finland. The furnace produced pig iron that was shingled to wrought iron in the finery forges powered by water wheels. In the early years, Fiskars made nails, wire, hoes, and metal-reinforced wheels from wrought iron.
In the late eighteenth century, copper was discovered in nearby Orijärvi, and thus the focus of production shifted to processing copper from the Orijärvi mine. For almost 80 years, Fiskars main source of business came from copper; however, by the nineteenth century, there was little copper left in Orijärvi. The original blast furnace was closed in 1802, marking the end of iron manufacturing at the village.
In 1822, the apothecary Johan Jacob Julin (later, von Julin) from Turku acquired the Fiskars ironworks and village. During this time, the ironworks were actively developed and production focused on processing iron. In 1832, the first cutlery mill in Finland was founded in Fiskars, with the company's production range increasing from knives to include forks and scissors.
In 1915, after Julin's death, Fiskars was listed on the Helsinki Stock Exchange. In September 2015, Fiskars celebrated 100 years of being listed on the Nasdaq Helsinki Stock Exchange, along with Nokia, Wärtsilä and UPM.
Fiskars is perhaps best known for its scissors, with their distinct orange-colored handles. The first pair was manufactured in 1967 and had prototypes with handles in black, red, green and orange. After an internal vote at Fiskars, the orange color was chosen. That same orange color, Fiskars Orange, was officially registered as a trademark in Finland in 2003 and in the US in 2007. In 1977, Fiskars founded a scissors factory in the United States to provide a basis for international trade and further expansion.
In 2007, Fiskars acquired both Iittala and Leborgne, which strengthened the company's position in the kitchenware and table-top categories, as well as the garden tools business. The acquisition of Royal Copenhagen in 2013 complemented Fiskars' tableware offerings with hand-painted porcelain and strengthened the company in the Nordic countries and in Asia. In 2015, Fiskars acquired the Waterford Wedgwood Royal Doulton group of companies, with its portfolio of luxury home and lifestyle brands.
In April 2020, Fiskars Group President and CEO Jaana Tuominen stepped down from her position, with CFO Sari Pohjonen appointed as interim CEO. Nathalie Ahlström started as the new President and CEO. The company's net sales had been on a downward trend, and Fiskars did not have a clear growth strategy. At the end of 2021, a new strategy was announced, focusing on five brands – Fiskars, Iittala, Royal Copenhagen, Gerber and Moomin Arabia. The company's main channel was its own channels – shops and online stores.
In 2022, the divestment of the company's American watering business, in other words the Gilmour and Nelson brands, was finished. Fiskars Group's new head office was completed in the spring in Espoo, between the Keilaniemi metro station and the Jokeri Light Rail terminal. In October 2022, Fiskars Group announced that it would make a €10 million renewable energy investment at the Iittala glass factory to replace the factory's existing, natural gas powered furnaces with electric furnaces in order to reduce its annual carbon dioxide emissions by 74 per cent by the end of 2026. In 2022, Fiskars retained its status as the most respected brand in Finland for the fourth consecutive year, according to a survey conducted by the Finnish market research firm Taloustutkimus.
From Wikipedia’s article on Fiskars, shared under CC BY-SA 4.0.4
