FUEL on NASDAQ

Rocket Fuel Inc.

Logo: http://rocketfuel.com/newsroom, Non-free logo, via Wikipedia⁵

Big data companies

Rocket Fuel was an ad technology company based in Redwood City, California. It was founded in 2008 by alumni of Yahoo!. Rocket Fuel completed an initial public offering in September 2013.³ Wikipedia text CC BY-SA 4.0

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Last updated Oct 21, 2026.

Overview

2008Founded¹

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TickerFUEL on NASDAQ¹
IndustryServices-Computer Programming, Data Processing, Etc.¹
HeadquartersRedwood City¹
Websiterocketfuel.com
Legal formDelaware corporation¹
Incorporated inDE⁶
Business address2000 Seaport Blvd, Suite 400, Redwood City, Ca 94063⁶
Filer categoryAccelerated filer⁶
LEI549300X5KTAU1EN1AZ16⁴
StatusActive⁴
LEI statusLapsed (not renewed)⁴
Registered addressC/O THE CORPORATION TRUST COMPANY, 19801 Wilmington, United States⁴
Registered withDivision of Corporations, Department of State, 4523038⁴

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Rocket Fuel was an ad technology company based in Redwood City, California. It was founded in 2008 by alumni of Yahoo!.³

Corporate structure

Rocket Fuel Inc. is part of a group headed by Sizmek Inc.. 2 entities, 1 country on record. Switch between the flow chart and the network, and select any entity to see its details.

Sizmek Inc. Irving, Texas, United States
- Rocket Fuel Inc. Redwood City, California, United States

Built from parent and subsidiary links from GLEIF, the Global Legal Entity Identifier Foundation (CC0). Each entity in the chart links to its source.

What it owns

What Rocket Fuel Inc. reports owning in its annual reports to the SEC: buildings, land and equipment, real estate and locations, investments, intangible assets and inventory, at the end of its latest fiscal year and a year before.

Property and equipment

Item	Latest	A year before	Change
Property and equipment, before depreciation	$139.5M⁷ Dec 31, 2016	$150.3M⁷ Dec 31, 2015	−7.2%
Accumulated depreciation	$89.9M⁷ Dec 31, 2016	$67.5M⁷ Dec 31, 2015	+33.2%
Property and equipment, net	$49.6M⁷ Dec 31, 2016	$82.8M⁷ Dec 31, 2015	−40.1%

Investments

Item	Latest	A year before	Change
Cash and cash equivalents	$84.0M⁷ Dec 31, 2016	$78.6M⁷ Dec 31, 2015	+7.0%

Intangibles and goodwill

Item	Latest	A year before	Change
Goodwill	$0⁸ Dec 31, 2015	$115.4M⁸ Dec 31, 2014	−100.0%
Intangible assets, net (excluding goodwill)	$34.9M⁷ Dec 31, 2016	$50.9M⁷ Dec 31, 2015	−31.5%
Finite-lived intangibles, net	$34.9M⁷ Dec 31, 2016	$50.9M⁸ Dec 31, 2015	−31.5%

Leadership

Who has led Rocket Fuel Inc., and when. Pick a name to see everywhere that person has worked.

Chief executive

Chair

President

Richard A. Frankel2013–2015

Chief financial officer

2010201520202025

Chief executive officerMonte Zweben Apr 28, 2015 to Apr 28, 2015⁹
Chief executive officerEmmett Randolph Wootton Iii. Nov 12, 2015 to Sep 6, 2017¹⁰
Chief executive officerGeorge H. John Sep 19, 2013 to Dec 1, 2014¹¹
ChairMonte Zweben Nov 5, 2015 to Nov 5, 2015¹²
ChairGeorge H. John Sep 19, 2013 to Dec 1, 2014¹¹
PresidentRichard A. Frankel Sep 19, 2013 to Apr 24, 2015¹³
Chief financial officerRex S. Jackson Mar 17, 2016 to Mar 17, 2016¹⁴
Chief financial officerHenrik Gerdes Nov 1, 2016 to Nov 1, 2016¹⁵
Chief financial officerCal R. Hoagland Dec 1, 2015 to Dec 1, 2015¹⁶
Chief financial officerBela Pandya Oct 2, 2014 to Oct 2, 2014¹⁷
Chief financial officerDavid M. Sankaran Dec 16, 2014 to Mar 27, 2015¹⁸
Chief financial officerJ. Peter Bardwick Sep 19, 2013 to Feb 10, 2014¹⁹

Board members and other officers (16)

SVP, Intl & GM, PlatformDavid Gosen Feb 8, 2017 to Sep 6, 2017²⁰
Executive Vice PresidentRichard A. Frankel Mar 11, 2016 to Jun 20, 2016²¹
Chief Revenue OfficerRichard Song Jul 28, 2016 to Sep 6, 2017²²
SVP, EngineeringRichard Pittenger Sep 15, 2016 to Sep 6, 2017²³
SVP, Research & DevelopmentManu Thapar Nov 25, 2014 to Dec 22, 2016²⁴
Co-Founder, VP, EngineeringAbhinav Gupta Sep 19, 2013 to Feb 10, 2014²⁵
VP/Managing Director, EuropeDominic Trigg Sep 19, 2013 to Dec 22, 2016²⁶
Board memberEmmett Randolph Wootton Iii. Nov 12, 2015 to Sep 6, 2017¹⁰
Board memberClark M. Kokich Sep 19, 2013 to Sep 6, 2017²⁷
Board memberJohn E. Gardner Sep 19, 2013 to Jun 10, 2015²⁸
Board memberMonte Zweben Sep 19, 2013 to Sep 6, 2017²⁹
Board memberRichard A. Frankel Sep 19, 2013 to Sep 6, 2017¹³
Board memberRonald E. F. Codd Sep 19, 2013 to Sep 6, 2017³⁰
Board memberSusan L. Bostrom Sep 19, 2013 to Sep 6, 2017³¹
Board memberWilliam W. Ericson Sep 19, 2013 to Sep 6, 2017³²
General counselJoann Covington Feb 27, 2014 to Mar 27, 2017³³

Subsidiaries and ownership

Ultimate parent

Sizmek Inc.⁴

Ownership links from GLEIF, the Global Legal Entity Identifier Foundation (CC0); each one cites its LEI record.

Timeline

Nov 12, 2015New chief executive Emmett Randolph Wootton Iii. becomes CEO¹⁰
Apr 28, 2015New chief executive Monte Zweben becomes CEO⁹
Sep 19, 2013New chief executive George H. John becomes CEO¹¹
2008Founded Founded¹

SEC filer profile

How Rocket Fuel Inc. is registered with the Securities and Exchange Commission, from its EDGAR record and the cover page of its latest annual report.

Name on EDGARRocket Fuel Inc.²
CIK0001477200
Employer ID (EIN)30-0472319²
Filer statusAccelerated filer²
Incorporated inDelaware²
Fiscal year endsDecember 31²
Industry code (SIC)7370 Services-Computer Programming, Data Processing, Etc.²
Business address2000 Seaport Blvd, Suite 400, Redwood City, CA 94063²
Phone650-595-1300²
Shares outstanding46,993,632 as of Jul 31, 2017³⁴
On EDGAR sinceDec 9, 2009²
Filings343 in all: 4 (123), 8-K (52), 3 (25), 10-Q (12), CORRESP (12), SC 13G (10), SC 13G/A (10), UPLOAD (10)²
All 43 form types
EFFECT (6), S-8 (6), S-8 POS (6), SC 14D9/A (6), S-1/A (5), SC TO-T/A (5), 10-K (4), DEF 14A (4), DEFA14A (3), DRSLTR (3), S-3/A (3), SC14D9C (3), 10-K/A (2), 10-Q/A (2), 4/A (2), 424B4 (2), ARS (2), D (2), DRS/A (2), POS AM (2), S-1 (2), S-3 (2), SC TO-C (2), SC TO-I/A (2), 15-12B (1), 25-NSE (1), 424B2 (1), 424B3 (1), 8-A12B (1), CERTNAS (1), DRS (1), PRE 14A (1), SC 14D9 (1), SC TO-I (1), SC TO-T (1)
Latest filingsAnnual report (10-K) Mar 16, 2017
Quarterly report (10-Q) Aug 9, 2017
Proxy statement (DEF 14A) Apr 26, 2017
Latest 8-K (8-K) Sep 6, 2017

Sources

The numbers on this page point here. Each one links to the record it came from.

1
WikidataRocket Fuel Inc. on Wikidata
2
SEC EDGARRocket Fuel Inc. filings on SEC EDGAR
3
WikipediaRocket Fuel Inc. on Wikipedia
4
GLEIFRocket Fuel Inc. LEI record (549300X5KTAU1EN1AZ16)
5
Wikimedia CommonsRocket Fuel Inc. logo by http://rocketfuel.com/newsroom, Non-free logo
6
SEC EDGARRocket Fuel Inc. filings on SEC EDGAR
7
SEC EDGARRocket Fuel Inc. 10-K for fiscal 2016
8
SEC EDGARRocket Fuel Inc. 10-K for fiscal 2015
9
SEC EDGARMonte Zweben, Chief executive officer
10
SEC EDGAREmmett Randolph Wootton Iii., Chief executive officer
11
SEC EDGARGeorge H. John, Chief executive officer
12
SEC EDGARMonte Zweben, Chair
13
SEC EDGARRichard A. Frankel, President
14
SEC EDGARRex S. Jackson, Chief financial officer
15
SEC EDGARHenrik Gerdes, Chief financial officer
16
SEC EDGARCal R. Hoagland, Chief financial officer
17
SEC EDGARBela Pandya, Chief financial officer
18
SEC EDGARDavid M. Sankaran, Chief financial officer
19
SEC EDGARJ. Peter Bardwick, Chief financial officer
20
SEC EDGARDavid Gosen, SVP, Intl & GM, Platform
21
SEC EDGARRichard A. Frankel, Executive Vice President
22
SEC EDGARRichard Song, Chief Revenue Officer
23
SEC EDGARRichard Pittenger, SVP, Engineering
24
SEC EDGARManu Thapar, SVP, Research & Development
25
SEC EDGARAbhinav Gupta, Co-Founder, VP, Engineering
26
SEC EDGARDominic Trigg, VP/Managing Director, Europe
27
SEC EDGARClark M. Kokich, Board member
28
SEC EDGARJohn E. Gardner, Board member
29
SEC EDGARMonte Zweben, Board member
30
SEC EDGARRonald E. F. Codd, Board member
31
SEC EDGARSusan L. Bostrom, Board member
32
SEC EDGARWilliam W. Ericson, Board member
33
SEC EDGARJoann Covington, General counsel
34
SEC EDGARRocket Fuel Inc. 10-Q filed Aug 9, 2017: shares outstanding