G-Star Raw

G-Star was founded in 1989, specializing in denim clothing in the Netherlands. Jeans, shirts, and other articles of clothing were produced. It was originally named Gap Star but decided to change their name when going international to avoid confusion with the already established Gap.

In 1996, G-Star introduced raw denim jeans, which were untreated and directly from the factory.

In September 2023, it was announced that the company would be acquired by WHP Global. This transaction was completed in December.

G-Star's flagship stores are located in New York City, Los Angeles, Edinburgh, Shanghai, Paris, London, Cardiff, Milan, Johannesburg, Santiago de Chile, Mumbai and the Netherlands as its home base in the most luxurious shopping street of Amsterdam, the P.C. Hooftstraat. In total, G-Star has more than 6,500 selling points worldwide.

G-Star's business in Australia went into voluntary administration in May 2020 following business challenges due to the COVID-19 pandemic. In August 2020, all 57 Australian stores were permanently closed after administrators failed to find a buyer for the business.