The story
Géant opened its first hypermarket in 1970 in Marseille. In December 2015, Géant Casino had about 142 hypermarkets all over the world. The concept is, like most hypermarkets, to have all kinds of items available under one roof. A loyalty card system has been introduced by Géant, with a price discount on certain groceries.
In June 2022, with the aim of re-emphasizing the food side of hypermarkets, and after the transfert of 29 hypermarkets to the brand Casino Supermarchés. The Groupe Casino announce the discontinuation of the Géant brand in favor of the new brand Casino #hyperFrais in France.
For financial reasons, the group closed or sold all of its hypermarkets in France to competitors between June 2023 and October 2024.
In 2024, it announces that it will have 86 Géant.
From Wikipedia’s article on Géant (hypermarket chain), shared under CC BY-SA 4.0.5