GIFT on Nasdaq

GIFTIFY, INC.

GIFTIFY, INC. is an American retail-catalog and mail-order houses company, incorporated in Delaware.1 It is headquartered in Schaumburg, Illinois.1

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Last updated Oct 21, 2026.

Overview

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  • TickerGIFT on Nasdaq1
  • IndustryRetail-Catalog & Mail-Order Houses1
  • HeadquartersSchaumburg, Illinois1
  • Incorporated inDE2
  • Business address1100 E Woodfield Road, Suite 510, Schaumburg, Il 601722
  • Filer category, Emerging growth company2

Company as a key player in the industry with a strategic vision for continued growth and success.3 From its latest annual report

Financials

From the company’s reports to the SEC. Every number links to the filing it came from.

Key numbers, fiscal 2025

18.6%Gross margin4
-12.4%Operating margin4
-12.6%Net margin4
-6.5%Revenue growth, 20254
-47.0%Return on equity4

What sells

Revenue by product, business segment and region, as the company reports it to the SEC.

Products and services

Card Cash Gift Cards brought in 97% of the revenue GIFTIFY, INC. broke down this way in fiscal 2025.

  1. Card Cash Gift Cards$80.9M497%down 7% from 2024
  2. Restaurant.com Gift Cards and Coupons$2.2M43%up 15% from 2024
  3. Advertising$112.6K40%up 54% from 2024
Products and services by year
Products and services20242025
Card Cash Gift Cards$87.0M$80.9M
Restaurant.com Gift Cards and Coupons$1.9M$2.2M
Advertising$73.1K$112.6K

Where the money goes

Where each dollar of revenue went, fiscal 2025

  • Cost of revenue75¢$67.7M
  • Selling, general and admin25¢$22.9M

Out of $83.2M in revenue.4 The company lost money this year.

Financial statements

Revenue564$83.2M in 2025+2403% since 2021
0$25.0M$50.0M$75.0M$100.0M2021: $3.3M$3.3M20212022: $4.4M$4.4M2022+34%2023: $87.1M$87.1M2023+1861%2024: $88.9M$88.9M2024+2%2025: $83.2M$83.2M2025−6%
Gross profit764$15.5M in 2025+48% since 2022
0$5.0M$10.0M$15.0M$20.0M2022: $10.5M$10.5M20222023: $10.4M$10.4M2023−0%2024: $13.1M$13.1M2024+26%2025: $15.5M$15.5M2025+18%
Operating income5764-$10.4M in 2025+88% since 2021
-$20.0M-$15.0M-$10.0M-$5.0M02021: -$5.5M-$5.5M20212022: -$5.6M-$5.6M2022+2%2023: -$3.1M-$3.1M2023−45%2024: -$18.4M-$18.4M2024+497%2025: -$10.4M-$10.4M2025−44%
Net income5764-$10.5M in 2025+110% since 2021
-$20.0M-$15.0M-$10.0M-$5.0M02021: -$5.0M-$5.0M20212022: -$8.3M-$8.3M2022+67%2023: -$124.5K-$124.5K2023−99%2024: -$18.8M-$18.8M2024+15021%2025: -$10.5M-$10.5M2025−44%

Every line of the income statement as filed: the last 2 fiscal years, latest first.4

Period ending2025-12-312024-12-31
Net Sales$83.2M$88.9M
Cost of sales$67.7M$75.8M
Gross profit$15.5M$13.1M
Selling, general and administrative expenses$22.9M$27.6M
Depreciation of capitalized software costs$645.4K$1.5M
Amortization of intangible assets$2.3M$2.4M
Total operating expenses$25.9M$31.5M
Loss from operations-$10.4M-$18.4M
Interest income$15.5K
Interest expense-$604.8K-$1.0M
Financing costs-$95.0K-$131.0K
Other income$38.5K
Total other expense, net-$645.7K-$1.1M
Net loss before income tax benefit-$11.0M-$19.5M
Income tax benefit$508.8K$677.0K
Net loss-$10.5M-$18.8M
Net loss per share basic-$0.35-$0.73
Net loss per share diluted-$0.35-$0.73
Weighted average common shares outstanding - basic29.8M shares25.7M shares
Weighted average common shares outstanding - diluted29.8M shares25.7M shares

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Corporate structure

GIFTIFY, INC. sits at the top of its group. 1 entity, 1 country on record. Switch between the flow chart and the network, and select any entity to see its details.

Major holders of GIFTIFY, INC.

  • GIFTIFY, INC. Schaumburg, Illinois

Built from major holders from Schedules 13D and 13G. Each entity in the chart links to its source.

What it owns

What GIFTIFY, INC. reports owning in its annual reports to the SEC: buildings, land and equipment, real estate and locations, investments, intangible assets and inventory, at the end of its latest fiscal year and a year before.

Property and equipment

ItemLatestA year beforeChange
Property and equipment, before depreciation$2.6M4 Dec 31, 2025$2.6M4 Dec 31, 20240%
Accumulated depreciation$2.1M4 Dec 31, 2025$1.5M4 Dec 31, 2024+43.9%
Property and equipment, net$443.8K4 Dec 31, 2025$1.1M4 Dec 31, 2024−59.3%
Operating-lease assets (leased space)$1.1M4 Dec 31, 2025$1.4M4 Dec 31, 2024−22.6%

Investments

ItemLatestA year beforeChange
Cash and cash equivalents$3.7M4 Dec 31, 2025$4.3M4 Dec 31, 2024−15.0%
Deposits held (banks)$2.0K4 Dec 31, 2025$95.0K4 Dec 31, 2024−97.9%

Intangibles and goodwill

ItemLatestA year beforeChange
Goodwill$20.0M4 Dec 31, 2025$20.0M4 Dec 31, 20240%
Finite-lived intangibles, gross$7.2M4 Dec 31, 2025$6.7M4 Dec 31, 2024+7.3%
Accumulated amortization$4.7M4 Dec 31, 2025$2.4M4 Dec 31, 2024+93.4%
Finite-lived intangibles, net$2.5M4 Dec 31, 2025$4.3M4 Dec 31, 2024−41.7%

Inventory

ItemLatestA year beforeChange
Inventory, total$3.8M4 Dec 31, 2025$4.1M4 Dec 31, 2024−8.9%

Properties, in its own words

Our principal executive offices, including Restaurant.com, are located at 1100 Woodfield Road, Suite 510, Schaumburg, IL 60173, and consist of approximately 7,850 square feet. The corresponding lease was executed in April 2023 for a 36-month term at an average base rent of approximately $7,500 per month.

In April 2024, CardCash signed a lease for its office located in Woodbridge, New Jersey. The lease has a term of 61 months through April 2029, and an average base rent of approximately $28,000 per month.

Item 2 of the 10-K filed Mar 18, 2026.3

Leadership

Who has led GIFTIFY, INC., and when. Pick a name to see everywhere that person has worked.

Board members and other officers (6)

Former names

  • RDE, Inc.Aug 31, 2020 to Oct 25, 20242
  • uBid Holdings, Inc./NewAug 6, 2019 to Jun 24, 20202
  • Incumaker, Inc.Nov 28, 2018 to Jun 13, 20192

Timeline

  1. Aug 7, 20268-K Listing notice or transfer16
  2. Apr 28, 20268-K Listing notice or transfer17
  3. Mar 27, 20268-K Listing notice or transfer18
  4. Mar 23, 2026New chief executive Elliot Bohm becomes CEO10
  5. Oct 20, 20258-K Shareholder vote19
  6. Aug 25, 20258-K Executive or director change20
  7. Jun 5, 20258-K Entered a material agreement21
  8. Apr 25, 20258-K Entered a material agreement22
  9. Feb 21, 20258-K Entered a material agreement23
  10. Feb 5, 20258-K Entered a material agreement; Regulation FD disclosure24
  11. Jan 28, 20258-K Entered a material agreement25
  12. Jan 21, 20258-K Entered a material agreement26
  13. Jan 17, 20258-K Entered a material agreement; Regulation FD disclosure27
  14. Oct 10, 2024New chief executive Ketan Thakker becomes CEO11

Calendar

Coming up

  1. Nov 9, 2026Reports results for the quarter ending Sep/2026 A year earlier it reported ($0.08) a share, on Nov 10, 2025.28

Upcoming dates from Nasdaq's calendar; past results from the company's 8-K filings (Item 2.02). The full markets calendar

Filings

119 filings to the SEC since October 2021: 6 annual reports, 14 quarterly reports, 24 major events, 36 insider forms, 2 large holders, 37 other. The latest 20:

  1. Oct 7, 2026PRE 14A EDGAR
  2. Sep 25, 20264 EDGAR
  3. Sep 24, 20264 EDGAR
  4. Sep 17, 20264 EDGAR
  5. Sep 15, 20264 EDGAR
  6. Sep 15, 20264 EDGAR
  7. Aug 7, 20268-K EDGAR
  8. Aug 3, 2026144 EDGAR
  9. Aug 3, 202610-Q EDGAR
  10. Jul 2, 2026144 EDGAR
  11. Jun 11, 2026144 EDGAR
  12. May 12, 202610-Q EDGAR
  13. May 7, 20264 EDGAR
  14. May 6, 20264 EDGAR
  15. May 1, 2026144 EDGAR
  16. Apr 28, 20268-K EDGAR
  17. Apr 10, 202610-K/A 10-K EDGAR
  18. Apr 9, 2026144/A EDGAR
  19. Apr 1, 2026144 EDGAR
  20. Mar 27, 20268-K EDGAR

The 119 filings since October 2021 can be filtered by form type and year here when JavaScript is on.

Every filing from the last five years, summarized. The full record is on SEC EDGAR.

Insider trades

38 open-market trades by officers, directors and large owners since October 2021: 15 buys and 23 sales. Grants, option exercises and gifts are left out.

DateWhoTradeSharesPriceValueFiling
Aug 3, 2026Miller Timothy WilliamVice President, SalesSale1,000$1.00$1.0KForm 4
Jul 2, 2026Miller Timothy WilliamVice President, SalesSale1,000$1.00$1.0KForm 4
Jun 10, 2026Miller Timothy WilliamVice President, SalesSale1,000$1.00$1.0KForm 4
May 3, 2026Miller Timothy WilliamVice President, SalesSale1,000$1.00$1.0KForm 4
Apr 1, 2026Miller Timothy WilliamVice President, SalesSale1,000$1.00$1.0KForm 4
Mar 23, 2026Miller Timothy WilliamVice President, SalesSale437$1.00$437Form 4
Mar 18, 2026Miller Timothy WilliamVice President, SalesSale1,000$1.00$1.0KForm 4
Feb 26, 2026HI Technology CorpSale17,610$0.93$16.4KForm 4
Feb 2, 2026Miller Timothy WilliamVice President, SalesSale1,000$1.05$1.1KForm 4
Jan 2, 2026Miller Timothy WilliamVice President, SalesSale1,000$1.07$1.1KForm 4
Dec 8, 2025Miller Timothy WilliamVice President, SalesSale1,000$1.11$1.1KForm 4
Nov 6, 2025Miller Timothy WilliamVice President, SalesSale1,000$1.04$1.0KForm 4
Oct 6, 2025Miller Timothy WilliamVice President, SalesSale1,000$1.05$1.1KForm 4
Sep 8, 2025Miller Timothy WilliamVice President, SalesSale1,000$1.05$1.1KForm 4
Aug 22, 2025Handy SteveCFOBuy3,136$1.06$3.3KForm 4
Aug 21, 2025Thakker KetanCEOBuy1,000$1.08$1.1KForm 4
Aug 21, 2025Handy SteveCFOBuy18,664$1.06$19.8KForm 4
Aug 18, 2025Handy SteveCFOBuy120$1.06$127Form 4
Aug 15, 2025Handy SteveCFOBuy1,281$1.05$1.3KForm 4
Aug 6, 2025Miller Timothy WilliamVice President, SalesSale1,000$1.01$1.0KForm 4

All 38 trades can be filtered by person here when JavaScript is on.

From Forms 4 filed with the SEC.

Major holders

Investors who own more than 5% of the shares must tell the SEC: a 13D if they may seek to influence the company, a 13G if they hold passively.

Executive pay

What the company paid its top executives, from the summary compensation table in its proxy statement. Total pay includes salary, bonus, stock and option awards and other pay, as the company valued them.

YearExecutiveAgeSalaryTotal pay
2024Steve Handy,$72.0K$8.8M31
2024Ketan Thakker,$400.0K$1.4M31
2024Balazs Wellisch$150.0K$1.4M31
2024Elliot Bohm$375.0K$897.0K31
2024Marc Ackerman$375.0K$897.0K31
2024Tim Miller$109.0K$151.0K31
2024Aaron Horowitz$37.5K$100.5K31
2023Chief Operating OfficerCardCash$375.0K$2.9M31
2023DirectorPresident CardCash$375.0K$2.9M31
2023ChairmanPresident and CEO$303.0K$1.1M31
2023President and GC$150.0K$401.0K31
2023VP SalesRestaurant.com$313.0K$397.0K31

Held by these funds

The largest holders among investment managers' 13F reports for the quarter ending Jun 30, 2026. Change is in shares since the quarter before.

FundSharesValueShare of the fundChange
Security Benefit Life Insurance Co /ks/2,470,479$2.3M1.3%No change
Vanguard Capital Management LLC384,652$364.6K0.0%+1,800
Geode Capital Management, LLC180,769$171.4K0.0%−27,208
Henrickson Nauta Wealth Advisors, Inc.142,398$135.0K0.0%No change
Blair William & Co/il128,553$121.9K0.0%No change
Vanguard Fiduciary Trust Co100,606$95.4K0.0%No change
Elevation Point Wealth Partners, LLC100,000$94.8K0.0%No change
BlackRock, Inc.86,196$81.7K0.0%+22,744
Citadel Advisors LLC48,669$46.1K0.0%New
Northern Trust Corp39,094$37.1K0.0%+9,964
Vanguard Global Advisers, LLC9,831$9.3K0.0%No change
Tower Research Capital LLC (TRC)6,382$6.0K0.0%+3,729
UBS Group AG707$6700.0%+615
Barclays PLC560$5310.0%New
Citigroup Inc22$210.0%+21
Hrt Financial LP10,068$90.0%New
Provenance Wealth Advisors, LLC1$10.0%No change

13F reports cover disclosed long positions in U.S. stocks only.

SEC filer profile

How GIFTIFY, INC. is registered with the Securities and Exchange Commission, from its EDGAR record and the cover page of its latest annual report.

  • Name on EDGARGIFTIFY, INC.1
  • CIK0001760233
  • Employer ID (EIN)45-24829743
  • Filer statusNon-accelerated filer not an emerging growth company; a smaller reporting company; a shell company3
  • Incorporated inDelaware3
  • Fiscal year endsDecember 311
  • Industry code (SIC)5961 Retail-Catalog & Mail-Order Houses1
  • SEC reviewing officeOffice of Trade & Services, Division of Corporation Finance1
  • Business address1100 E Woodfield Road, Suite 510, Schaumburg, IL 601721
  • Phone630-948-07161
  • Shares outstanding35,425,176 as of Jul 31, 20269
  • Public float$28.0M as of Jun 30, 20253
  • AuditorWeinberg & Company, P.A., Los Angeles, California PCAOB ID 5723
  • On EDGAR sinceNov 28, 20181
  • Filings146 in all: 4 (25), 8-K (25), 144 (15), 10-Q (14), 3 (7), CORRESP (6), UPLOAD (5), 1-A/A (4)1
    All 39 form types

    10-K (4), 424B5 (4), 4/A (3), 1-K (2), 10-K/A (2), 144/A (2), 253G2 (2), PRE 14A (2), QUALIF (2), 1-A (1), 1-A POS (1), 1-SA (1), 10-12G (1), 5 (1), 8-A12B (1), 8-K/A (1), CERT (1), D (1), DEF 14A (1), DEF 14C (1), EFFECT (1), NT 10-K (1), NT 10-Q (1), PRE 14C (1), RW (1), S-1 (1), S-1/A (1), S-3 (1), S-3/A (1), SC 13G (1), SCHEDULE 13G (1)

  • Latest filingsAnnual report (10-K) Mar 18, 2026
    Quarterly report (10-Q) Aug 3, 2026
    Proxy statement (DEF 14A) Sep 2, 2025
    Latest 8-K (8-K) Aug 7, 2026

Securities registered for trading

ClassSymbolExchange
Common StockGIFTNasdaq

From the cover page of the 10-K filed Mar 18, 2026 (Section 12(b) of the Exchange Act).3

Risk factors and legal proceedings

The risks GIFTIFY, INC. names in Item 1A of its 10-K filed Mar 18, 2026: 52 risks under these headings, as written.3

  • Risks Related to Our Company and Our Business
  • There is substantial doubt about our ability to continue as a going concern. We have a history of annual net losses which may continue, and which may negatively impact our ability to achieve our business objectives.
  • If CardCash is not able to maintain profitability over the next few years, our shareholders will have experienced unnecessary dilution, and our ability to achieve our business plan could be significantly delayed or threatened.
  • If our restaurants and other merchants do not meet the needs and expectations of our customers, our business could suffer.
  • We may be subject to additional unexpected regulation which could increase our costs or otherwise harm our business.
  • The implementation of the CARD Act and similar state laws may harm our business and results of operations.
  • If we are required to materially increase the estimated liability recorded in our financial statements with respect to unredeemed discounts and Discount Dining Passes, our net income could be materially and adversely affected.
  • Government regulation of the internet and e-commerce is evolving, and unfavorable changes or failure by us to comply with these regulations could substantially harm our business and results of operations.
  • Failure to comply with federal and state privacy laws and regulations, or the expansion of current or the enactment of new privacy laws or regulations, could adversely affect our business.
  • We may suffer liability as a result of information retrieved from or transmitted over the internet and claims related to our service offerings.
  • Our business depends on maintaining and scaling the network infrastructure required to operate our websites and applications, and any significant disruption to service could result in a loss of customers or merchants.
  • Our business depends on the development and maintenance of the internet infrastructure.
The other 41 risks
  • Our total number of customers may be higher than the number of our actual individual customers and may not be representative of the number of persons who are active potential customers.
  • Our business may be subject to seasonal sales fluctuations which could result in volatility or have an adverse effect on the market price of our common stock.
  • We depend on the continued growth of online commerce.
  • Failure to deal effectively with fraudulent transactions and subscriber disputes would increase our loss rate and harm our business.
  • We are subject to payments-related risks.
  • Federal laws and regulations, such as the Bank Secrecy Act and the USA PATRIOT Act and similar foreign laws, could be expanded to include discount certificates and Discount Dining Passes.
  • State laws regulating money transmission could be expanded to include our discount certificates and Discount Dining Passes.
  • Current uncertainty in global economic conditions could adversely affect our revenue and business.
  • Downturns in general economic and market conditions and reductions in spending may reduce demand for our digital dining products.
  • Our ability to raise capital in the future may be limited, and our failure to raise capital when needed could prevent us from growing.
  • We intend to make acquisitions that could disrupt our operations and adversely impact our business and operating results.
  • If the products that we offer on our online marketplaces do not reflect our customers’ tastes and preferences, our sales and profit margins would decrease.
  • Our expansion plans cannot be implemented if we lose key personnel or are unable to recruit additional personnel.
  • To obtain future revenue growth and achieve and sustain profitability, we will have to attract and retain customers on cost-effective terms.
  • We rely upon search engines like Google, Bing and Yahoo to rank our product offerings and may at times be subject to changes in search algorithms and ranking penalties if they believe we are not in compliance with their guidelines.
  • More individuals are using mobile devices to access the internet and versions of our service developed or optimized for these devices may not gain widespread adoption by users of such devices.
  • We rely on third-party systems to conduct our business, and our revenues and market share may decline if these systems are unavailable in the future or no longer perform at a satisfactory level.
  • We are subject to cyber security risks and risks of data loss or other security breaches.
  • We may not be able to compete successfully against existing or future competitors including larger, well-established and well-financed e-commerce companies and restaurants and merchants increasing their own online operations.
  • Our competitors may directly increase our marketing costs and also may cause us to decrease certain types of marketing.
  • Our business depends on effective marketing, including marketing via email and social networking messaging, and we intend to increase our spending on marketing and branding, which may adversely affect our financial results.
  • Our operating results depend on our websites, network infrastructure and transaction-processing systems. Capacity constraints or system failures would harm our business, prospects, financial condition and results of operations.
  • If we do not keep pace with rapid technological change, our services could become obsolete and we could lose customers.
  • Use of social media may adversely impact our reputation.
  • We may experience unexpected expenses or delays in service enhancements if we are unable to license third-party technology on commercially reasonable terms.
  • If we fail to forecast our revenue accurately due to lengthy sales cycles, or if we fail to match our expenditures with corresponding revenue, our operating results could be adversely affected.
  • We could be subject to additional sales tax or other tax liabilities.
  • If we do not begin generating significant revenue, we will still need to raise additional capital to meet our long-term business requirements. Any such capital raising may be costly or difficult to obtain and would likely dilute current stockholders’ ownership interests. If we are unable to secure additional financing in the future, we will not be able to continue as a going concern.
  • Our insurance coverage and indemnity rights may not adequately protect us against loss.
  • Our operating results may vary significantly from quarter to quarter.
  • If we fail to retain our existing customers or acquire new customers, our operating results and business will be harmed.
  • Our future success depends upon our ability to attract and retain high-quality merchants and third-party business partners.
  • Risks Related to Our Common Stock
  • Our securities are “Penny Stock” and subject to specific rules governing their sale to investors.
  • There is limited recent trading activity in our common stock and there is no assurance that an active market will develop in the future.
  • Our second amended and restated bylaws designate specific courts as the exclusive forum for certain litigation that may be initiated by our stockholders, which could limit our stockholders’ ability to obtain a favorable judicial forum for disputes with us.
  • If we fail to maintain an effective system of internal controls, we may not be able to accurately report our financial results or detect fraud. Consequently, investors could lose confidence in our financial reporting and this may decrease the trading price of our stock.
  • The price of our common stock may become volatile, which could lead to investor losses and costly securities litigation.
  • Investors may experience dilution of their ownership interests due to future issuances of additional shares of our common stock.
  • Our common stock is controlled by insiders.
  • The market price of our common stock may fluctuate, and you could lose all or part of your investment.
  • As a smaller reporting company, we are subject to scaled disclosure requirements that may make it more challenging for investors to analyze our results of operations and financial prospects.

Legal proceedings

From time to time, the Company may be named in claims arising in the ordinary course of business. Currently, there are no such legal proceedings that are pending against the Company or that involve the Company that, in the opinion of management, could reasonably be expected to have a material adverse effect on the Company’s business or financial condition.

The opening of Item 3, Legal Proceedings.3

Sources

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