GLUU on NASDAQ

Glu Mobile

Logo: Glu Mobile, Public domain, via Wikimedia Commons5

American video game developer

Glu Mobile LLC is an American developer and publisher of mobile games. It was founded as Sorrent in 2001 and acquired Macrospace in 2004. Both companies collectively rebranded as Glu Mobile in 2005.3 It is part of Electronic Arts.1 Its shares trade on NASDAQ under the symbol GLUU.1 Wikipedia text CC BY-SA 4.0

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Last updated Oct 21, 2026.

Overview

2005Founded1

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  • TickerGLUU on NASDAQ1
  • Industryvideo game industry1
  • HeadquartersSan Francisco1
  • Founded inSan Mateo1
  • Websitewww.glu.com
  • Legal formpublic company1
  • Incorporated inDE6
  • Business address875 Howard Street, Suite 100, San Francisco, Ca 941036
  • Filer categoryLarge accelerated filer6
  • LEI5299006L6Z4VS4PBXT124
  • StatusActive4
  • LEI statusLapsed (not renewed)4
  • Registered addressc/o Incorporating Services, Ltd., 3500 S Dupont Hwy, 19901 Dover, United States4
  • Registered withDivision of Corporations, Department of State, 42472254

Glu Mobile LLC is an American developer and publisher of mobile games. It was founded as Sorrent in 2001 and acquired Macrospace in 2004. Both companies collectively rebranded as Glu Mobile in 2005. In April 2021, the company was acquired by Electronic Arts and subsequently consolidated under EA Mobile.3

Corporate structure

Glu Mobile is part of a group headed by Electronic Arts. 104 entities, 25 countries on record. Switch between the flow chart and the network, and select any entity to see its details.

Built from parent and subsidiary links from GLEIF, the Global Legal Entity Identifier Foundation (CC0); subsidiaries listed in Exhibit 21 of annual reports filed with the SEC; subsidiaries, stakes and holdings from Wikidata (CC0). Each entity in the chart links to its source.

What it owns

What Glu Mobile reports owning in its annual reports to the SEC: buildings, land and equipment, real estate and locations, investments, intangible assets and inventory, at the end of its latest fiscal year and a year before.

Property and equipment

ItemLatestA year beforeChange
Property and equipment, before depreciation$34.2M8 Dec 31, 2020$31.0M8 Dec 31, 2019+10.3%
Accumulated depreciation$18.6M8 Dec 31, 2020$13.4M8 Dec 31, 2019+38.8%
Property and equipment, net$15.7M8 Dec 31, 2020$17.6M8 Dec 31, 2019−11.3%
Operating-lease assets (leased space)$31.5M8 Dec 31, 2020$35.2M8 Dec 31, 2019−10.5%

Investments

ItemLatestA year beforeChange
Cash and cash equivalents$364.4M8 Dec 31, 2020$127.1M8 Dec 31, 2019+186.8%

Intangibles and goodwill

ItemLatestA year beforeChange
Goodwill$116.2M8 Dec 31, 2020$116.2M8 Dec 31, 20190%
Intangible assets, net (excluding goodwill)$1.5M8 Dec 31, 2020$4.8M8 Dec 31, 2019−68.5%
Accumulated amortization$19.6M8 Dec 31, 2020$16.4M8 Dec 31, 2019+19.9%

The story

Glu Mobile was founded as Sorrent in 2001. In December 2004, Sorrent acquired the London-based Macrospace. In June 2005 the merged company created a new corporate name: Glu Mobile. That same year, Greg Ballard replaced Sorrent founder Scott Orr as CEO. In 2006, Glu Mobile acquired iFone, a mobile video game developer based in the United Kingdom. In 2007, it acquired Chinese mobile game producer Beijing Zhangzhong MIG Information Technology Co. Ltd. ("MIG"). In September 2007, Glu announced the launch of Asteroids for mobile phones. In March 2008, Glu acquired San Clemente-based mobile developer Superscape.

In January 2010, Niccolo de Masi joined Glu Mobile as the president and CEO. De Masi was previously CEO at Hands-On Mobile. Since his arrival, Glu has transitioned to a freemium business model focused around Glu's original IP.

On August 2, 2011, Glu acquired Griptonite Games and Blammo Games. Its staff of 200 "approximately double[d]" Glu's internal development capacity.

In April 2012, Glu acquired the entire Deer Hunter franchise.

Glu Mobile bought Gamespy Technologies (the entity responsible for GameSpy multiplayer services) from IGN Entertainment in August 2012, and proceeded in December to raise integration costs and shut down servers for many older games, including the Star Wars: Battlefront series, Sniper Elite, Microsoft Flight Simulator X and Neverwinter Nights, with no warning to developers or consumers. GameSpy Technologies remained operational and did not make any announcements of an impending shutdown; the two GameSpy companies were separate entities and only related by name. In April 2014, Glu announced that they would shut down all remaining Gamespy multiplayer services on May 31, 2014, which affected many older games, also the online multiplayer services on the game consoles Nintendo DS and Wii (via Nintendo Wi-Fi Connection).

On September 3, 2014, PlayFirst was acquired by Glu. The official statement from Glu Mobile CEO Niccolo de Masi read "We are pleased to officially add PlayFirst to the Glu family and look forward to delivering new DASH products to a worldwide audience."

In April 2015, Chinese company Tencent paid $126 million for a 15% stake in Glu Mobile. It had 20.8% as of 2017.

On November 4, 2016, Glu purchased the mobile app developer Crowdstar, buying their mobile games including Covet Fashion.

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On December 22, 2016, it was announced that Glu Mobile had acquired the trivia game QuizUp for US$7.5 million. On January 20, 2021, QuizUp was removed from appstores, and on January 21, 2021, it was announced that QuizUp would be discontinued on March 22, 2021. Since then, all purchases are disabled.

In November 2016, Nick Earl became CEO. The majority stake of Glu shares are held by institutions: at the start of the third quarter of 2012, institutional ownership was 78% of the outstanding shares according to Google Finance.

Electronic Arts announced in February 2021 that it plans to acquire Glu in a deal estimated at US$2.4 billion. On the same day of the announcement of the deal, it was revealed that the companies expect the acquisition to close in the second quarter of 2021. In April 2021, EA completed the acquisition of Glu Mobile. Following the shutdown of EA Sports MLB Tap Sports and F1 Mobile Racing mobile games, EA announced it would lay off "a small number of staff" from Glu Mobile. Glu Mobile's 2021 Q4 earnings and revenues surpassed estimates.

From Wikipedia’s article on Glu Mobile, shared under CC BY-SA 4.0.7

Leadership

Who has led Glu Mobile, and when. Pick a name to see everywhere that person has worked.

Board members and other officers (32)

Subsidiaries and ownership

Parent company

Subsidiaries

From Wikidata.1

Acquisitions

  1. Sep 3, 2014Acquired PlayFirst1
  2. Succeeded Macrospace1

Timeline

  1. Nov 16, 2016New chief executive Nicholas Earl becomes CEO9
  2. Jan 6, 2010New chief executive Masi Niccolo De becomes CEO10
  3. Mar 21, 2007New chief executive Gregory L. Ballard becomes CEO11
  4. 2005Founded Founded in San Mateo1

SEC filer profile

How Glu Mobile is registered with the Securities and Exchange Commission, from its EDGAR record and the cover page of its latest annual report.

  • Name on EDGARGLU MOBILE INC2
  • CIK0001366246
  • Filer statusLarge accelerated filer2
  • Incorporated inDelaware2
  • Fiscal year endsDecember 312
  • Industry code (SIC)7371 Services-Computer Programming Services2
  • Business address875 Howard Street, Suite 100, San Francisco, CA 941032
  • Phone415-800-61002
  • Shares outstanding176,310,022 as of Apr 15, 202149
  • Public float$1.4B as of Jun 30, 202049
  • On EDGAR sinceJun 7, 20062
  • Filings1,171 in all: 4 (584), 8-K (174), 3 (46), 10-Q (42), SC 13G/A (34), SC 13G (20), SC 13D/A (19), S-8 POS (17)2
    All 50 form types

    4/A (16), CORRESP (16), DEFA14A (16), S-8 (16), UPLOAD (16), 10-K (14), DEF 14A (14), EFFECT (14), S-3/A (13), 8-K/A (12), CT ORDER (11), 424B3 (8), 424B5 (7), S-1/A (7), S-3 (7), POS AM (6), ARS (5), SC 13D (4), DFAN14A (3), 10-K/A (2), 10-Q/A (2), 5 (2), D (2), REGDEX (2), SC TO-C (2), SC TO-I/A (2), 15-12B (1), 25-NSE (1), 3/A (1), 424B2 (1), 424B4 (1), 8-A12B (1), CERTNAS (1), DEFM14A (1), DEFR14A (1), POSASR (1), PRE 14A (1), PREM14A (1), S-1 (1), S-3ASR (1), S-3MEF (1), SC TO-I (1)

  • Latest filingsAnnual report (10-K) Feb 26, 2021
    Quarterly report (10-Q) Nov 9, 2020
    Proxy statement (DEF 14A) Apr 28, 2020
    Latest 8-K (8-K) Apr 29, 2021

Sources

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