Go.Compare

Go Compare was established in November 2006. The company's founder was Hayley Parsons, who worked for Admiral Insurance for 14 years, and was formerly head of business development at Confused.com.

It was the first comparison site to focus on features of insurance products rather than just listing prices, which led to the company being invited to become a member of the British Insurance Brokers Association (BIBA).

The company was 49% owned by insurance company esure by 2011 and on 8 December 2014, esure acquired Go Compare in a deal worth £95 million. Following the acquisition, Parsons was replaced as CEO by Jon Morrell in March 2015.

In November 2016 the company was the subject of a demerger from esure. In November 2017, ZPG's offer to buy the company for £460 million was rejected.

In December 2017, GoCompare announced the acquisition of MyVoucherCodes, one of the UK's largest online voucher code sites, in a £36.5m deal.

In November 2020, GoCompare agreed to a £594m takeover offer from Future plc, Britain's biggest magazines publisher.

Since 2021, the company has been led by Lee Griffin, one of its original founders. The company moved to Hodge House in Cardiff in September 2024.

In March 2025, the company acquired the RNWL app, which was subsequently rebranded as Renewal. This app offers a secure platform for storing insurance policies and important documents. The Renewal app collaborates with Go.Compare to deliver a comprehensive solution for consumers' financial management requirements. In July 2025, Go.Compare was reported to be the second most profitable company in Cardiff, reporting a pre-tax profit of £72.3 million in the year to September 2024, up from £46.2 million the previous year.

GoCompare provides a comparison service for vehicle, life insurance in conjunction with its partners Neilson Financial Services, home and pet insurance, and breakdown cover. It also provides comparison services for travel insurance, gas and electricity, broadband, loans, credit cards, mortgages and other financial products through preferred providers such as Energylinx and Experian. On 14 August 2012, the company launched "Covered mag", an online magazine that claims to be "unlike any other financial publication you've ever read".