Private company

Good Smile Company

Logo: Good Smile Company, Public domain, via Wikimedia Commons3

Japanese figure company

Good Smile Company, Inc. (株式会社グッドスマイルカンパニー, Kabushiki-gaisha Guddo Sumairu Kanpanī; also known as GSC or Good Smile) is a Japanese video game developer and hobby product manufacturer headquartered in Chiyoda, Japan. It was formed in May 2001 as an event management and talent company by corporate executive Takanori Aki. The company's products include that of the Nendoroid and Figma product lines, as well as scale figures primarily in PVC.2 Wikipedia text CC BY-SA 4.0

Last updated Oct 21, 2026.

Overview

2001Founded1

Good Smile Company, Inc. (株式会社グッドスマイルカンパニー, Kabushiki-gaisha Guddo Sumairu Kanpanī; also known as GSC or Good Smile) is a Japanese video game developer and hobby product manufacturer headquartered in Chiyoda, Japan. It was formed in May 2001 as an event management and talent company by corporate executive Takanori Aki. The company's products include that of the Nendoroid and Figma product lines, as well as scale figures primarily in PVC. In addition to production and manufacturing, it is also known for its racing team, Good Smile Racing.2

Corporate structure

Good Smile Company sits at the top of its group. 6 entities, 1 country on record. Switch between the flow chart and the network, and select any entity to see its details.

Built from subsidiaries, stakes and holdings from Wikidata (CC0); major holders from Schedules 13D and 13G. Each entity in the chart links to its source.

What it owns

What Good Smile Company reports owning in its annual reports to the SEC: buildings, land and equipment, real estate and locations, investments, intangible assets and inventory, at the end of its latest fiscal year and a year before.

Stakes and holdings (Wikidata)

Things Wikidata records the company as owning, with the share when stated.1

The story

Founded by Takanori Aki in 2001, in Japan.1

Good Smile Company was founded by Aki Takanori in May 2001 as an event management and talent company. The company began working with Max Factory on hobby related products which would soon become the main focus of the company. It is now primarily involved in the planning, production, manufacturing and sales of markets accessories, figures and toys.

The company's attempt to sue its former executives in 2020 was met with a counter-lawsuit, which notably alleged that Good Smile Company invested in 4chan. This claim was later confirmed in a partnership agreement that was obtained through the Freedom of Information Act, revealing that Good Smile Company invested $2.4 million and acquired a 30% share when Hiroyuki Nishimura purchased 4chan for $8 million in 2015. Following significant media coverage, the company would publish a statement that its relationship with 4chan was limited and severed in June 2022.

In August 2025, the company temporarily halted its US shipments due to tariffs imposed by the US government as well as the US cancelling tariff exemptions for packages worth less than US$800. In 2026, it was announced that Good Smile Company was collaborating with Crypton Future Media to develop the video game Hatsune Miku: Starry Party, which is scheduled to release in 2027.

From Wikipedia’s article on Good Smile Company, shared under CC BY-SA 4.0.4

Leadership

Who has led Good Smile Company, and when. Pick a name to see everywhere that person has worked.

Products and brands

  • Nendoroid

Listed on Wikidata.1

Good Smile company has produced multiple video games, including Touhou LostWord, Smile of the Arsnotoria, Jigokuraku: Paradise Battle, Dark Auction, and Hatsune Miku: Starry Party, among others.

Good Smile Company sells a variety of products with a focus on PVC character figurines. Most products are based on characters from anime, manga, and video games. The Nendoroid line of figures feature stylized chibi designs, while Figma figures have higher levels articulation.

From Wikipedia’s article on Good Smile Company, shared under CC BY-SA 4.0.4

Subsidiaries and ownership

Also owns

From Wikidata.1

Timeline

  1. 2001Founded Founded in Japan1

Sources

The numbers on this page point here. Each one links to the record it came from.

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