Private company
Guardian Media Entertainment
Guardian Media Entertainment superhero squad
The Guardian Project is a superhero squad created by Stan Lee for Guardian Media Entertainment, in conjunction with the National Hockey League. Each NHL Franchise is represented by one of the 30 heroes, titled "Guardians". They are all named in accordance with the name of the team (e.g., The Flame for the Calgary Flames).2 Wikipedia text CC BY-SA 4.0
Last updated Oct 21, 2026.
Overview
2010Founded1
- Industrymass media1
- HeadquartersSanta Monica1
- Websitewww.guardianproject30.com/gme.php
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The Guardian Project is a superhero squad created by Stan Lee for Guardian Media Entertainment, in conjunction with the National Hockey League. Each NHL Franchise is represented by one of the 30 heroes, titled "Guardians". They are all named in accordance with the name of the team (e.g., The Flame for the Calgary Flames).2
Leadership
Who has led Guardian Media Entertainment, and when. Pick a name to see everywhere that person has worked.
Products and brands
The Guardian characters were revealed sequentially according to a bracket pairing Guardians and encouraging fans to vote via Facebook on which character they would like to see first. The superheroes were revealed every day from January 1, 2011, until January 30, in time for the 2011 NHL All-Star Game in Raleigh, North Carolina. By June, NBCUniversal had signed a multimillion-dollar deal with GME, hoping to exploit the Guardian franchise in various media. But by December 2011, the project had failed to develop momentum and was dropped without further fanfare.
From Wikipedia’s article on Guardian Media Entertainment, shared under CC BY-SA 4.0.3
Timeline
- 2010Founded Founded1
Links
- Websitewww.guardianproject30.com/gme.php1
- WikipediaGuardian Media Entertainment
- WikidataQ5614062
Sources
The numbers on this page point here. Each one links to the record it came from.
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