The story
The business was started in 1972 when Puerto Rican Helmer Toro and his brother-in-law Hector Hernandez (hence "H&H"), bought Midtown Bagels at Broadway and 80th Street for $5,000 ($38,000 in 2018 dollar terms) in cash and $50,000 ($380,000 in 2018 dollar terms) in a loan. Toro eventually assumed full control of the business. In 1974 Toro opened H&H Midtown Bagels East on the Upper East Side of Manhattan.
In 1979 H&H went bankrupt for the first time which resulted in a new group taking over ownership of the Upper East Side H&H location while Toro retained ownership of the Upper West Side location.
In 1993 Toro moved his bakery to 46th Street at 12th Avenue in Hell's Kitchen, although his primary storefront remained on the Upper West Side.
On November 18, 2009, Manhattan District Attorney Robert Morgenthau announced the indictment and arrest of Helmer Toro for stealing withholding taxes and evading unemployment insurance taxes. The indictment alleged that between July 2003 and April 2009, Toro failed to pay $369,000 withheld from H&H employees. In May 2010 he pleaded guilty to grand larceny, and was sentenced to pay restitution of more than $540,000 and to a jail term, which he served over the course of 50 weekends from June 2010 to July 2011.
Toro's portion of H&H filed for bankruptcy protection in February 2011 in an effort to maintain its manufacturing facility in Secaucus, New Jersey, but ultimately that facility was sold at auction in October 2011. The West 46th factory store and West 80th retail location closed in January 2012. The final days and collapse of Toro's portion of H&H are chronicled in The Rise and Fall of H&H Bagels. Marc Zirogiannis wrote this business memoir on his experiences as an advisor to the owner, Helmer Toro.
In the meantime, H&H Bagels on the Upper East Side continued its normal operations. In 2014, a new CEO joined the company, implementing a new "national" approach. H&H Bagels opened a new retail location on the Upper West Side in 2016. In 2017, it launched its wholesale business supplying bagels to retailers around the world. In 2019, H&H Bagels opened locations at JFK Airport and LaGuardia Airport. It opened a Moynihan Train Hall location in 2021.
During the 2020-21 COVID-19 pandemic, H&H Bagels' nationwide shipping and global wholesale businesses grew 500% and 400% respectively. In August 2021, it launched a national franchise program, with plans to open retail locations in the top 50 U.S. markets. In April 2022, H&H renovated its Upper West Side store to serve as a flagship for its planned franchise operations. In September 2022, it secured funding to support its anticipated growth.
In May 2023, H&H announced plans for 25 new locations across the U.S. It also announced the opening of a 20,000-square foot bakery in Woodside, Queens that will supply bagels worldwide.
From Wikipedia’s article on H&H Bagels, shared under CC BY-SA 4.0.3