The story
On September 1, 1970, Hapag-Lloyd was formed by the merger of two German transportation/maritime companies, Hamburg-American Line (HAPAG), which dated from 1847, and Norddeutscher Lloyd (known in English as North German Lloyd), which was formed in 1857. Hapag had withdrawn from passenger service in 1960, while Norddeutscher Lloyd was operating the Bremen and Europa. The merged line adopted the orange and blue funnel and new logo still used on these ships today. The new lines first purpose built ship was the Europa, built in 1981.
Hapag-Lloyd Kreuzfahrten operated as a subsidiary of Hapag-Lloyd AG in 2008. In 2008, TUI AG integrated Hapag-Lloyd Kreuzfahrten. It was renamed Hapag-Lloyd Cruises in 2016. In 2020, Hapag-Lloyd Kreuzfahrten was sold to TUI Cruises, a joint venture between TUI and Royal Caribbean.
From Wikipedia’s article on Hapag-Lloyd Cruises, shared under CC BY-SA 4.0.4