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Private company

Hero Group

Logo: Hero Group, Public domain, via Wikimedia Commons4

Food manufacturer in Switzerland

Hero Group is a privately held consumer food manufacturer and marketing company based in Switzerland. Focusing baby and toddler food, healthy snacks, and natural spreads, the group brands include Corny Snack Bars and Semper Baby food.2 Wikipedia text CC BY-SA 4.0

Last updated Oct 21, 2026.

Overview

1976Founded1
  • Industryfood and tobacco industry, manufacture of prepared meals and dishes, other processing and preserving of fruit and vegetables1
  • HeadquartersLenzburg1
  • Founded inLenzburg1
  • Websitewww.hero-group.ch
  • Legal formAktiengesellschaft1
  • LEI529900099NYPCG4OHS153
  • StatusActive3
  • LEI statusIssued and current3
  • Registered addressKarl Roth-Strasse 8, 5600 Lenzburg, Switzerland3
  • Registered withMinistry of Justice, CHE-106.043.8303

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Hero AG
Photo: Duragor, CC BY-SA 4.0, via Wikimedia Commons7

Hero Group is a privately held consumer food manufacturer and marketing company based in Switzerland. Focusing baby and toddler food, healthy snacks, and natural spreads, the group brands include Corny Snack Bars and Semper Baby food.2

Corporate structure

Hero Group sits at the top of its group. 6 entities, 5 countries on record. Switch between the flow chart and the network, and select any entity to see its details.

  • Hero Group Lenzburg, Switzerland
    • Semper AB Sundbyberg, Sweden
    • Beech-Nut Subsidiary · Amsterdam
    • Hero Conserven Breda Subsidiary
    • HERO CZECH s.r.o. Subsidiary · Praha 5, Czechia
    • Schwartauer Werke GmbH & Co. KG Subsidiary · Bad Schwartau, Germany

Built from parent and subsidiary links from GLEIF, the Global Legal Entity Identifier Foundation (CC0); subsidiaries, stakes and holdings from Wikidata (CC0). Each entity in the chart links to its source.

What it owns

What Hero Group reports owning in its annual reports to the SEC: buildings, land and equipment, real estate and locations, investments, intangible assets and inventory, at the end of its latest fiscal year and a year before.

Stakes and holdings (Wikidata)

Things Wikidata records the company as owning, with the share when stated.1

The story

The Hero Group was founded in 1886 in Lenzburg, Switzerland by Gustav Henckell and Gustav Zeiler, two German immigrants.

In 1888, investor Carl Roth joined the business. After Zeiler’s death in 1890, the first two letters of Henckell and Roth's names were combined to name the company ‘Hero Conserven Lenzbourg’.

In 1995, Arend Oetker took a majority holding in Hero with full ownership of the company being transferred to the Oetker family in 2003.

In 2024, Hero bought the 'Deliciously Ella' brand, founded by Ella Mills.

From Wikipedia’s article on Hero Group, shared under CC BY-SA 4.0.5

Products and brands

  • baby food

Listed on Wikidata.1

Subsidiaries and ownership

Subsidiaries

  • Hero Conserven Breda

Also owns

Subsidiaries (GLEIF)

From Wikidata.1 Ownership links from GLEIF, the Global Legal Entity Identifier Foundation (CC0); each one cites its LEI record.

Timeline

  1. 1976Founded Founded in Lenzburg1

Sources

The numbers on this page point here. Each one links to the record it came from.

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