HLO on Australian Securities Exchange

Helloworld Travel

Logo: Helloworld Travel, Public domain, via Wikimedia Commons4

Australian-based travel agency

Helloworld Travel is an Australian-based travel agency specialising in Retail, Corporate and Wholesale travel products and packages. Helloworld Travel is the retail travel business of Helloworld Travel Limited (HLO), with fully branded travel agencies and associate agents located throughout Australia and New Zealand.2 It is headquartered in South Melbourne, Australia.1 Wikipedia text CC BY-SA 4.0

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Last updated Oct 21, 2026.

Overview

Jan 17, 2000Founded1

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  • TickerHLO on Australian Securities Exchange1
  • HeadquartersSouth Melbourne, Australia1
  • Websitewww.helloworld.com.au
  • Legal formpublic company limited by shares1
  • LEI894500ONC2MO5CNDRN403
  • StatusActive3
  • LEI statusLapsed (not renewed)3
  • Registered address179 Normanby Road, 3205 South Melbourne, Australia3
  • Registered withThe Australian Securities and Investment Commission, 091 214 9983

Helloworld Travel is an Australian-based travel agency specialising in Retail, Corporate and Wholesale travel products and packages. Helloworld Travel is the retail travel business of Helloworld Travel Limited (HLO), with fully branded travel agencies and associate agents located throughout Australia and New Zealand.2

The story

Helloworld Travel, previously known as "Helloworld", began in 2013 when a group of franchised travel agencies based in Australia, the Jetset Travelworld Group (JTG), which included the travel agency brands Harvey World Travel, Travelscene, Jetset and Travelworld, rebranded under a new name, as part of a major overhaul that also included JTG being rebranded as Helloworld Ltd. It has since expanded to over 500 agencies throughout Australia, New Zealand and South Africa.

In 2017 it rebranded its agencies as Helloworld Travel in Australia and New Zealand The original brand remains in use in South Africa.

Harvey World Travel was one of the oldest travel agencies in Australia, having opened its first office in Cronulla in 1951.

The organization has been through a series of mergers and acquisitions in recent history, amalgamating existing organizations within its parent company Helloworld Travel Limited.

During the re-brand, the size of the network decreased by 9 percent in 2014 and 2 percent in 2015 due to franchisees being unhappy with the decision.

From Wikipedia’s article on Helloworld Travel, shared under CC BY-SA 4.0.5

Products and brands

Helloworld Travel has more than 2,000 travel agents in its retail network around Australia and New Zealand. As at 30 June 2018, the retail network had 2,223 members in Australia and New Zealand.

Helloworld Travel uses a franchise model, whereby franchisees are running their own small to medium businesses looking after their own business leasing, staffing, community marketing, and brand marketing.

Australian Retail Operations

In Australia, the Helloworld Travel network consists of fully branded franchise outlets, Associates, Helloworld Business Travel, Magellan Travel, MTA, and My Travel Group.

Helloworld Travel is a member of the Franchise Council of Australia, and one of only two travel networks registered in Australia. With franchisees and independent affiliated travel agents, it is the largest independent agent network in Australia.

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New Zealand Retail Operations

In New Zealand, the Helloworld network has not changed its branding alongside the Australian operations and remains as HelloWorld. The network is made up of fully branded outlets, My Travel Group and The Travel Brokers.

From Wikipedia’s article on Helloworld Travel, shared under CC BY-SA 4.0.5

Acquisitions

  1. Succeeded Harvey World Travel1

Timeline

  1. Sep 13, 2000Went public Listed on Australian Securities Exchange1
  2. Jan 17, 2000Founded Founded1

Sources

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