The story
Helloworld Travel, previously known as "Helloworld", began in 2013 when a group of franchised travel agencies based in Australia, the Jetset Travelworld Group (JTG), which included the travel agency brands Harvey World Travel, Travelscene, Jetset and Travelworld, rebranded under a new name, as part of a major overhaul that also included JTG being rebranded as Helloworld Ltd. It has since expanded to over 500 agencies throughout Australia, New Zealand and South Africa.
In 2017 it rebranded its agencies as Helloworld Travel in Australia and New Zealand The original brand remains in use in South Africa.
Harvey World Travel was one of the oldest travel agencies in Australia, having opened its first office in Cronulla in 1951.
The organization has been through a series of mergers and acquisitions in recent history, amalgamating existing organizations within its parent company Helloworld Travel Limited.
During the re-brand, the size of the network decreased by 9 percent in 2014 and 2 percent in 2015 due to franchisees being unhappy with the decision.
From Wikipedia’s article on Helloworld Travel, shared under CC BY-SA 4.0.5