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HOUR on Nasdaq

Hour Loop, Inc

Hour Loop, Inc is an American retail-catalog and mail-order houses company, incorporated in Delaware.1 It is headquartered in Redmond, Washington.1

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Last updated Oct 21, 2026.

Overview

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  • TickerHOUR on Nasdaq1
  • IndustryRetail-Catalog & Mail-Order Houses1
  • HeadquartersRedmond, Washington1
  • Incorporated inDE2
  • Business address8201 164Th Ave Ne #200, Redmond, Wa 98052-76152
  • Filer categoryNon-accelerated filer, Smaller reporting company, Emerging growth company2

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These actions were designed to support margin stability and ensure product availability in a highly dynamic trade environment.4 From its latest annual report

Financials

From the company’s reports to the SEC. Every number links to the filing it came from.

Key numbers, fiscal 2025

52.4%Gross margin5
1.7%Operating margin5
1.2%Net margin5
3.0%Revenue growth, 20255
24.4%Return on equity5
$2.5MFree cash flow5

Where the money goes

Where each dollar of revenue went, fiscal 2025

  • Cost of revenue48¢$67.8M
  • Other costs51¢$72.2M
  • Income tax0¢$692.7K
  • Profit1¢$1.7M

Out of $142.4M in revenue.5

Where each dollar of operating cash went, fiscal 2025

  • Capital spending3¢$78.1K
  • Kept or used elsewhere97¢$2.5M

Out of $2.6M of cash from operations.5

Financial statements

Revenue67895$142.4M in 2025+268% since 2020
0$50.0M$100.0M$150.0M2020: $38.7M$38.7M20202021: $62.8M$62.8M2021+62%2022: $95.9M$95.9M2022+53%2023: $132.1M$132.1M2023+38%2024: $138.3M$138.3M2024+5%2025: $142.4M$142.4M2025+3%
Gross profit67895$74.6M in 2025+237% since 2020
0$20.0M$40.0M$60.0M$80.0M2020: $22.2M$22.2M20202021: $34.8M$34.8M2021+57%2022: $49.0M$49.0M2022+41%2023: $66.5M$66.5M2023+36%2024: $72.0M$72.0M2024+8%2025: $74.6M$74.6M2025+4%
Operating income67895$2.5M in 2025−36% since 2020
-$5.0M-$2.5M0$2.5M$5.0M$7.5M2020: $3.8M$3.8M20202021: $5.5M$5.5M2021+43%2022: -$1.9M-$1.9M20222023: -$3.0M-$3.0M2023+57%2024: $730.9K$730.9K20242025: $2.5M$2.5M2025+237%
Net income67895$1.7M in 2025−55% since 2020
-$4.0M-$2.0M0$2.0M$4.0M$6.0M2020: $3.8M$3.8M20202021: $4.8M$4.8M2021+25%2022: -$1.5M-$1.5M20222023: -$2.4M-$2.4M2023+64%2024: $657.4K$657.4K20242025: $1.7M$1.7M2025+159%

Every line of the income statement as filed: the last 2 fiscal years, latest first.5

Period ending2025-12-312024-12-31
Revenues, net$142.4M$138.3M
Cost of revenues-$67.8M-$66.2M
Gross profit$74.6M$72.0M
Selling and marketing$62.4M$61.8M
General and administrative$9.8M$9.5M
Total operating expenses$72.2M$71.3M
Income from operations$2.5M$730.9K
Other expense-$12.3K-$12.7K
Interest expense-$184.3K-$249.6K
Other income$133.2K$490.9K
Total other (expenses) income, net-$63.3K$228.6K
Income before income taxes$2.4M$959.6K
Income tax expense-$692.7K-$302.1K
Net income$1.7M$657.4K
Foreign currency translation adjustments$69.3K-$25.6K
Total comprehensive income$1.8M$631.8K
Basic income per common share$0.05$0.02
Diluted income per common share$0.05$0.02
Weighted-average number of common shares outstanding, basic35.2M shares35.1M shares
Weighted-average number of common shares outstanding, diluted35.2M shares35.1M shares

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Corporate structure

Hour Loop, Inc sits at the top of its group. 2 entities, 2 countries on record. Switch between the flow chart and the network, and select any entity to see its details.

  • Hour Loop, Inc Redmond, Washington
    • Flywheel Consulting Limited Subsidiary · Taiwan

Built from subsidiaries listed in Exhibit 21 of annual reports filed with the SEC; major holders from Schedules 13D and 13G. Each entity in the chart links to its source.

What it owns

What Hour Loop, Inc reports owning in its annual reports to the SEC: buildings, land and equipment, real estate and locations, investments, intangible assets and inventory, at the end of its latest fiscal year and a year before.

Property and equipment

ItemLatestA year beforeChange
Property and equipment, before depreciation$460.5K5 Dec 31, 2025$381.1K5 Dec 31, 2024+20.8%
Accumulated depreciation$364.6K5 Dec 31, 2025$324.3K5 Dec 31, 2024+12.4%
Property and equipment, net$95.9K5 Dec 31, 2025$56.8K5 Dec 31, 2024+68.9%
Operating-lease assets (leased space)$169.4K5 Dec 31, 2025$111.4K5 Dec 31, 2024+52.0%

Inventory

ItemLatestA year beforeChange
Inventory, total$18.3M5 Dec 31, 2025$14.6M5 Dec 31, 2024+25.0%
Finished goods$16.1M5 Dec 31, 2025$12.7M5 Dec 31, 2024+26.3%

Properties, in its own words

Our corporate headquarters is located at 8201 164th Ave. NE, #200, Redmond, Washington 98052-7615, where we rent a virtual office from an unaffiliated third party under a virtual office/meeting room agreement. This agreement provides for daily telephone answering, messaging and fax services, and paid access to conference rooms on an as-needed basis. The virtual office arrangement expires on August 31, 2026. Terms of the virtual office arrangement provide for a rent payment of $59 per month.

We also lease a warehouse located at Qiaojiao Road, No. 1, Qiaojiao Middle Road, Tangxia Town, Dongguan City, Guangdong, China, who handle our storage and warehousing from an unaffiliated third party. The terms of this service provide for a base payment that is charged based on our usage.

The rest of Item 2

Flywheel, our wholly owned subsidiary, had two office leases in Taiwan in 2025. The respective lease terms are June 10, 2025 to July 9, 2027, and December 1, 2025 to November 30, 2028 and the total contract amounts are $127,226, and $79,971 respectively.

We believe that these facilities are adequate for our current and near-term future needs.

Item 2 of the 10-K filed Mar 24, 2026.4

Leadership

Who has led Hour Loop, Inc, and when. Pick a name to see everywhere that person has worked.

Chief executive

  1. Sam Lai2022–now

Chief financial officer

  1. Rahul Ray Ratan2022
2025
Board members and other officers (7)

Subsidiaries and ownership

Subsidiaries (Exhibit 21)

  • Flywheel Consulting Limited Kaohsiung City, Taiwan3

The subsidiaries the company lists in Exhibit 21 of its annual report, as filed.

Timeline

  1. Aug 11, 20268-K Results of operations19
  2. Aug 7, 20268-K Shareholder vote20
  3. May 18, 20268-K Executive or director change21
  4. May 12, 20268-K Results of operations22
  5. Mar 24, 20268-K Results of operations23
  6. Mar 17, 20268-K Bylaws or fiscal year changed24
  7. Feb 25, 20268-K Executive or director change25
  8. Feb 3, 20268-K Executive or director change26
  9. Nov 12, 20258-K Results of operations27
  10. Sep 4, 20258-K Shareholder vote28
  11. Aug 12, 20258-K Results of operations29
  12. Aug 5, 20258-K Executive or director change30
  13. Jan 18, 2022New chief executive Sam Lai becomes CEO12

Calendar

Coming up

  1. Nov 11, 2026Reports results for the quarter ending Sep/202631

When it reported results

  1. Aug 11, 2026Reported quarterly or annual results19
  2. May 12, 2026Reported quarterly or annual results22
  3. Mar 24, 2026Reported quarterly or annual results23
  4. Nov 12, 2025Reported quarterly or annual results27
  5. Aug 12, 2025Reported quarterly or annual results29
  6. May 12, 2025Reported quarterly or annual results32
  7. Mar 27, 2025Reported quarterly or annual results33
  8. Nov 12, 2024Reported quarterly or annual results34

Upcoming dates from Nasdaq's calendar; past results from the company's 8-K filings (Item 2.02). The full markets calendar

Filings

185 filings to the SEC since October 2021: 5 annual reports, 14 quarterly reports, 42 major events, 101 insider forms, 23 other. The latest 20:

  1. Oct 6, 20264 EDGAR
  2. Oct 6, 20264 EDGAR
  3. Oct 6, 20264 EDGAR
  4. Oct 6, 20264 EDGAR
  5. Oct 6, 20264 EDGAR
  6. Aug 11, 202610-Q EDGAR
  7. Aug 11, 20268-K EDGAR
  8. Aug 7, 20268-K EDGAR
  9. Jul 2, 20264 EDGAR
  10. Jul 2, 20264 EDGAR
  11. Jul 2, 20264 EDGAR
  12. Jul 2, 20264 EDGAR
  13. Jul 2, 20264 EDGAR
  14. Jun 25, 2026DEFA14A EDGAR
  15. Jun 25, 2026DEF 14A EDGAR
  16. May 18, 20268-K EDGAR
  17. May 12, 202610-Q EDGAR
  18. May 12, 20268-K EDGAR
  19. Apr 7, 20264 EDGAR
  20. Apr 7, 20264 EDGAR

The 185 filings since October 2021 can be filtered by form type and year here when JavaScript is on.

Every filing from the last five years, summarized. The full record is on SEC EDGAR.

Executive pay

What the company paid its top executives, from the summary compensation table in its proxy statement. Total pay includes salary, bonus, stock and option awards and other pay, as the company valued them.

YearExecutiveAgeSalaryTotal pay
2025Sam Lai$500.0K$1.1M35
2025Maggie Yu$450.0K$1.0M35
2024Chief Executive Officer and Interim Chief Financial Officer$500.0K$1.1M35
2024Senior VicePresident$450.0K$1.0M35

Held by these funds

The largest holders among investment managers' 13F reports for the quarter ending Jun 30, 2026. Change is in shares since the quarter before.

FundSharesValueShare of the fundChange
UBS Group AG33,128$61.0K0.0%+32,780
Geode Capital Management, LLC18,222$33.0K0.0%−1,362
Two Sigma Investments, LP10,451$19.2K0.0%−22,000
Osaic Holdings, Inc.6,100$11.2K0.0%+5,750
Russell Investments Group, Ltd.475$8740.0%No change
SBI Securities Co., Ltd.50$920.0%No change
Hrt Financial LP12,739$230.0%New
Citigroup Inc3$50.0%New

13F reports cover disclosed long positions in U.S. stocks only.

SEC filer profile

How Hour Loop, Inc is registered with the Securities and Exchange Commission, from its EDGAR record and the cover page of its latest annual report.

  • Name on EDGARHour Loop, Inc1
  • CIK0001874875
  • Employer ID (EIN)47-28693994
  • Filer statusNon-accelerated filer an emerging growth company; a smaller reporting company; a shell company4
  • Incorporated inDelaware4
  • Fiscal year endsDecember 311
  • Industry code (SIC)5961 Retail-Catalog & Mail-Order Houses1
  • SEC reviewing officeOffice of Trade & Services, Division of Corporation Finance1
  • Business address8201 164Th Ave Ne #200, Redmond, WA 98052-76151
  • Phone206 385 04881
  • Shares outstanding35,199,820 as of Aug 11, 202611
  • Public float$2.5M as of Jun 30, 20254
  • AuditorHTL International, LLC, Houston, Texas PCAOB ID 7000; no auditor attestation of internal control over financial reporting4
  • On EDGAR sinceJul 29, 20211
  • Filings187 in all: 4 (94), 8-K (41), 10-Q (14), 3 (7), 10-K (5), CORRESP (5), DEF 14A (5), DEFA14A (3)1
    All 18 form types

    UPLOAD (3), S-1/A (2), 424B4 (1), 8-A12B (1), 8-K/A (1), CERT (1), DRS (1), EFFECT (1), NT 10-K (1), S-1 (1)

  • Latest filingsAnnual report (10-K) Mar 24, 2026
    Quarterly report (10-Q) Aug 11, 2026
    Proxy statement (DEF 14A) Jun 25, 2026
    Latest 8-K (8-K) Aug 11, 2026

Securities registered for trading

ClassSymbolExchange
Common StockHOURNasdaq

From the cover page of the 10-K filed Mar 24, 2026 (Section 12(b) of the Exchange Act).4

Risk factors and legal proceedings

The risks Hour Loop, Inc names in Item 1A of its 10-K filed Mar 24, 2026: 52 risks under these headings, as written.4

  • We may not be successful in preventing the material adverse effects that any of the following risks and uncertainties may cause. These potential risks and uncertainties may not be a complete list of the risks and uncertainties facing us. There may be additional risks and uncertainties that we are presently unaware of, or presently consider immaterial, that may become material in the future and have a material adverse effect on us. You could lose all or a significant portion of your investment due to any of these risks and uncertainties.
  • Risks Related to Our Business
  • We face intense competition.
  • Our business depends on our ability to build and maintain strong product listings on e-commerce platforms. We may not be able to maintain and enhance our product listings if we receive unfavorable customer complaints, negative publicity or otherwise fail to live up to consumers’ expectations, which could materially adversely affect our business, results of operations and growth prospects.
  • Our business and results of operations could be materially and adversely affected by the new 10% global import surcharge and ongoing trade investigations.
  • The termination of de minimis treatment for low-value shipments has increased our compliance costs and has no material impact in our fulfillment model.
  • We may be unable to recover duties paid under invalidated 2025 tariff regimes, and any recovery process may be costly and delayed.
  • We experience significant fluctuations in our operating results and growth rate.
  • We face risks related to successfully optimizing and operating our fulfillment and customer service operations.
  • The variability in our retail business places increased strain on our operations.
  • Continued increases in Amazon Marketplace fulfillment and storage fees could have an adverse impact on our profit margin and results of operations.
  • A change in one or more of our vendors’ policies or our relationship with those vendors could adversely affect our results of operations.
The other 41 risks
  • Our revenue is dependent upon maintaining our relationship with Amazon and failure to do so, or any restrictions on our ability to offer products on the Amazon Marketplace, could have an adverse impact on our business, financial condition and results of operations.
  • Our profit is dependent on reimbursements from Amazon and any change in Amazon’s policy regarding reimbursement could adversely impact our ability to generate profits.
  • Loss of key personnel or the inability to attract, train and retain qualified employees could adversely affect our results of operations.
  • We may face difficulties in meeting our labor needs to effectively operate our business.
  • Our business could be adversely affected by increased labor costs, including costs related to an increase in minimum wage and health care.
  • Breach of data security could harm our business and standing with our customers.
  • We face risks related to system interruption and lack of redundancy.
  • Our hardware and software systems are vulnerable to damage, theft or intrusion that could harm our business.
  • Our inability or failure to protect our intellectual property rights, or any claimed infringement by us of third-party intellectual rights, could have a negative impact on our operating results.
  • Our business is influenced by general economic conditions.
  • Disruption of global capital and credit markets may have a material adverse effect on our liquidity and capital resources.
  • We are dependent upon access to capital for its liquidity needs.
  • We may complete a future significant strategic transaction that may not achieve intended results or could increase the number of our outstanding shares or amount of outstanding debt or result in a change of control.
  • Historically, we have experienced declines, and we may continue to experience fluctuation in our level of sales and results from operations.
  • Our ability to satisfy our liabilities and to continue as a going concern will continue to be dependent on the implementation of several items, the success of which is not certain.
  • Parties with whom we do business may be subject to insolvency risks or may otherwise become unable or unwilling to perform their obligations to us.
  • Failure to comply with legal and regulatory requirements could adversely affect our results of operations.
  • The certificate of incorporation and bylaws provide that state or federal court located within the state of Delaware will be the sole and exclusive forum for substantially all disputes between us and our stockholders, which could limit its stockholders’ ability to obtain a favorable judicial forum for disputes with us or our directors, officers or other employees.
  • By purchasing our common stock, you are bound by the fee-shifting provision contained in our bylaws, which may discourage you from pursuing actions against us and could discourage stockholder lawsuits that might otherwise benefit us and our stockholders.
  • Litigation may adversely affect our business, financial condition and results of operations.
  • The effects of natural disasters, terrorism, acts of war, and public health issues may adversely affect our business.
  • A pandemic, epidemic or outbreak of an infectious disease, such as COVID-19, may materially and adversely affect our business.
  • The loss of key senior management personnel or the failure to hire and retain highly skilled and other key personnel could negatively affect our business.
  • The ability of Sam Lai, our Chairman of the Board, Chief Executive Officer and Interim Chief Financial Officer and a significant stockholder, and Maggie Yu, our Senior Vice President, a member of our Board of Directors and a significant stockholder, who are husband and wife, to control our business may limit or eliminate minority stockholders’ ability to influence corporate affairs.
  • As a controlled company, we are not subject to all of Nasdaq’s corporate governance rules.
  • Government regulation is evolving and unfavorable changes could harm our business.
  • We are subject to product liability claims when people or property are harmed by the products we sell.
  • Related to Ownership of Our Common Stock and Lack of Liquidity
  • There can be no assurance that we will be able to comply with Nasdaq’s continued listing standards.
  • The market price of our common stock may be volatile, and you could lose all or part of your investment.
  • Our common stock may be subject to the “penny stock” rules in the future. It may be more difficult to resell securities classified as “penny stock.”
  • If the benefits of any proposed acquisition do not meet the expectations of investors, stockholders or financial analysts, the market price of our common stock may decline.
  • Changes in accounting principles and guidance, or their interpretation, could result in unfavorable accounting charges or effects, including changes to our previously filed financial statements, which could cause our stock price to decline.
  • As an “emerging growth company” under the Jumpstart Our Business Startups Act of 2012, as amended (the “JOBS Act”), we are permitted to rely on exemptions from certain disclosure requirements.
  • If we are unable to implement and maintain effective internal control over financial reporting, investors may lose confidence in the accuracy and completeness of our financial reports and have an adverse effect on the value of our securities.
  • As an emerging growth company, our auditor will not be required to attest to the effectiveness of our internal controls.
  • We are a smaller reporting company and accordingly, are exempt from certain disclosure requirements, which could make our common stock less attractive to potential investors.
  • We incur significant increased costs as a result of operating as a public company, and our management is required to devote substantial time to new compliance initiatives.
  • Anti-takeover provisions contained in our certificate of incorporation and bylaws, as well as provisions of Delaware law, could impair a takeover attempt.
  • We have never paid dividends on our common stock and have no plans to do so in the future.
  • We will indemnify and hold harmless our officers and directors to the maximum extent permitted by Delaware law.

Legal proceedings

From time to time, we are involved in various claims and legal actions arising in the ordinary course of business. To the knowledge of our management, there are no legal proceedings currently pending against us which we believe would have a material effect on our business, financial position or results of operations and, to the best of our knowledge, there are no such legal proceedings contemplated or threatened.

The opening of Item 3, Legal Proceedings.4

Sources

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